0Lecture 3: Marketing Environment Scanning of the Marketing Environment – Opportunities or threats? Environmental Forces—Firms must monitor six major forces in the broad environment: Demographic Political-Legal Economic Technological Socio-Cultural Natural 1. Demographic Environment The main demographic force that marketers monitor is population because people make up markets. Marketers are keenly interested in the: Size and growth rate of populations in cities‚ regions‚ and nations. Age distribution
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INDIVIDUAL DIFFERENCES IN LEARNING OF SAINT COLUMBAN COLLEGE COLLEGE OF TEACHER EDUCATION ARTS AND SCIENCES THIRD YEAR STUDENTS In Partial Fulfillment Of the Requirements of the course Business Statistics Submitted to: Mr. Angelino B. Urbano‚ Jr. October 14‚ 2013 ACKNOWLEDGMENT The researchers would like to share their work as a contribution to the continuing learning process in understanding the different reasons of the Saint Columban College students
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DECLARATION We hereby declare that the project work entitled “BSE30 and Macro Economic Factors” Submitted to the‚ Lakshmibai College‚ Delhi University is a record of an original work done by us under the guidance of Ms. Neha‚ Faculty Member‚ Delhi University‚ and this project work has not performed the basis for the award of any Degree or diploma /associate ship/ fellowship and similar project if any. ACKNOWLEDGEMENT We would like to express our sincere gratitude to our Teacher Ms. Neha for
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Case 10: Apple Computer and Steve P. Jobs (2006) Issue/Problem Identification 1. Apple is known to provide customers with a personal computer revolution that is easy-to-use machine. It was founded in 1976 by Steve Jobs and Steve Wozniak. Apple was a success at the beginning period of its production due to marketing and technological innovation and the company has invented. Apple grew quickly as the development of the products increases and the revenue continued to grow. Apple’s business strategy
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3 operators Telekom‚ Maxis and DiGi. For example‚ as Maxis Communications Berhad (“Maxis”) being one of the most favorable choice for users‚ Maxis believes that the main competitive factors in the mobile services market are network coverage‚ service quality‚ pricing and brand. Therefore‚ these could be the main factors that determine the level of customer loyalty towards Maxis. A critical issue for the continued success of a firm is its capability to retain its current customers and make them
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Factors affecting operational planning In this day and age planning is key to any business startup‚ especially during these tough economic times. As we prepare a plan for any business many factors arise including the strengths‚ weakness‚ opportunities‚ threats and trends in any business planning. Let ’s explore deeper to analyze the very important factors. Strengths: Internal positive aspects that are under control and upon which you may capitalize. Good examples of internal strengths are: Company
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Key activities of Apple Apple’s Lines of Business The company divides its own product lines into iPhone‚ iPad‚ Mac‚ iPod‚ iTunes‚ Software‚ and Services‚ and Accessories. I will group these as three lines of business: Computing Hardware & Software‚ Mobile Devices‚ and the iTunes Store. Computing Hardware & Software Apple’s longest running line of business is that of computer hardware and software. The company has always believed that hardware is only as useful as its software‚ and the importance
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FACTORS AFFECTING PERFORMANCE How does training affect performance? • energy systems anaerobic Alactacid (ATP/PC) Lactic acid Aerobic Process An explosive movement causes the ATP to ‘split’‚ providing energy for muscular contraction Anaerobic glycolysis – degradation of glucose without using oxygen Aerobic metabolism – breakdown of fuel in the presence of oxygen to produce ATP Source of fuel Creatine phosphate Carbohydrate Carbohydrate‚ fat and protein ATP production Rapidly
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The Economic environment is a major consideration for any business. According to Kotler et al. (2010)‚ the economic environment is directly related to factors affecting consumer spending and buying patterns. Marketers need customers with buying power in order for any business to succeed. The most affluent group that have the highest income demand the highest quality products and services‚ they’re also willing to pay for it. However‚ due to the world economic slow-down and recession of 2007‚ has
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Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result
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