assets are those items that are easy to identify and both fixed and current assets for example machinery‚ buildings‚ lands and inventory. For Qantas Jetstar Domestic‚ the tangible resources would be the 10 new aircrafts and with up to 64 daily services that is going to be adding on to the business from September 2012(Saurine 2012). The reason for Jetstar for doing this is because they just owned the title of the most late-running planes of all major Australian domestic airlines in the past year (Saurine
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providing low fare flights to meet the demands of flyers. Power of supplier of Jetstar is considered to be low. There are two main inputs to the airline industry; aviation fuel and airplanes. Since aviation fuel is a commodity‚ which prices are largely determined by the market forces and geo-political forces (Sundaresan‚ n.d.)‚ it can be said that the suppliers do not have much of a control over the prices put out to Jetstar. With regard to the supply of airplanes‚ there are currently two manufacturers
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followed by analysis and findings of Jetstar Airways business-level strategy focusing on the airline’s competitive advantage. Upon concluding the research for the task environment‚ the main forces shaping the Australian Airline industry was the cost of fuel‚ this being such a key factor because it make s up such a big bulk of the expenses incurred by airlines and the subsequent increased competition since it deregulation in the 1990’s. The main general environment factors were that of the swine flu pandemic
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which was Jetstar. Firstly we sought to understand the marketplace and the customer needs and wants. We decided that Jetstar’s market was the low cost airline offering very low cost flights in Australia and abroad. The customers in that market are really after the cheapest flight possible while realising that they are sacrificing the comforts provided by a full service airline. Their basic needs and wants ultimately come down to the lowest cost flight‚ secondary to that is service. Jetstar are targeting
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Critical Thinking and Ethics THE RELATIONSHIP BETWEEN CRITICAL THINKING AND ETHICS Critical thinking is an individual’s form of judgment that has a particular purpose and reflective judgment. When individuals use critical thinking they reach a decision or solves an issue of judging what to believe or what to do‚ but reaches this conclusion in a thoughtful way. Critical thinking is a tool that individuals can use to evaluate incoming information. On the other hand‚ ethics is a branch of philosophy
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where Qantas focuses at the premium and business market while Jet star focuses on leisure markets. Jet star aims to have the lowest fare on every route that operates among its competitors. (Ref- http://www.jetstar.com/mediacentre/facts-and-stats/jetstar-group). Whilst Virgin Blue announced the commencement in November 1999‚ and in 2004 it has become one of the world’s most profitable airlines with one third of Australian market (ref------ http://www.theage.com.au/articles/2004/05/21/1085120117445
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Definition and Categories Qantas Group Qantas Group Jetstar Jetstar Jetstar Australia Jetstar Australia Jetstar Asia Jetstar Asia Jetstar NZ Jetstar NZ Jetstar Pacific Jetstar Pacific For our marketing plan‚ we’ll focus on Jetstar Australia domestic operation. Product Category | Key Product | % of Revenue | Short Haul | JetStar Domestic | 57 | Long Haul | JetStar International | 43 | Customer Definition Jetstar is a low cost carrier that caters for people on a limited
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Analysis Jetstar Airways Proprietary Limited are a completely owned subsidiary of the Qantas Group‚ they operate across 19 different Australian destinations‚ and 17 overseas destinations. They were established in May 2004. Jetstar’s fleet across Australia and New Zealand is made up of 80 aircraft. Their focus is on providing a low-cost or “value based” airline‚ and commit to doing so by ensuring a “price beat guarantee” where‚ if challenged‚ they pledge to beat rival airlines by 10% (JetStar‚ 2015)
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macro-environmental(external marketing environment) factors that have an impact on an organisation. The result of which is used to identify threats and weaknesses which is used in a SWOT analysis. PESTEL stands for: * P – Political * E – Economic * S – Social * T – Technological * E – Environmental * L – Legal Lets look at each of these macro-environmental factors in turn. All the external environmental factors (PESTEL factors) Political Factors These are all about how and to what
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Macro-economic factors: There are a lot of macro environmental factors that affect Telfin performance though emphasize has been given on the important factors. Economic factors like current and anticipated economic growth‚ interest rate‚ inflation‚ cost of labor‚ disposable income and distribution of income etc collectively comprise economic environment. Current and projected economic conditions: In recent years Pakistan’s economic figures were indicating very impressive and promising consequences
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