FINOLEX CABLES Ltd. Finolex Cables Ltd‚ the flagship company of the Finolex Group was established in 1958 in Pune. Today‚ it is India’s largest and leading manufacturer of electrical and telecommunication cables with a turnover in excess of Rs.16 Billion Starting with a modest beginning way back in 1958‚ Finolex has steadily grown and transformed to post a Rs. 2‚100 crore turnover in 2011-12. From modernizing plants with state of the art technology to offering innovative solutions to customers
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comes their popularity‚ branding‚ finance strength‚ and international trade. Its logo can be easily recognized due to several factors in the logo design. First‚ their logo has been constant ever since Coca Cola was founded‚ with slight modification of the font while colors remained the same. In addition‚ the Coca Cola choice of colors‚ along with the font‚ is another factor that makes it identifiable. Coca Cola con- stant brand identity remained its customer loyalty; which is what the Coca Cola popularity
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PepsiCo’s financial statements are presented in Appendix A. Financial statements of The Coca-Cola Company are presented in Appendix B. This is from the appendixes in the 7th edition of financial accounting by Weygandt‚ kimmel‚ and kieso. Instructions; (a) Based on the information contained in these financial statements‚ determine each of the following for each company. Please show all numerical equations including numerator and denominator‚ not just a final number. Present your work in a comparative
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The Pepsi Refresh Project: A Thirst for Change 1. Should the Pepsi brand team continue to fund Pepsi Refresh Project in 2011? Pepsi brand team should keep this Refresh project for maintaining and strengthen Pepsi’s brand position in soda market. The Pepsi Refresh Project is a first-of-its-kind initiative‚ positioning as a consumer brand‚ and directly respond to the evolving needs of consumers and their preferred methods of communication such as facebook‚ twitter‚ blog‚
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Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s drink. The potion was to become Pepsi Cola in 1898‚ and eventually‚ Pepsi in 1903. Since its inception‚ Pepsi has always been at the forefront
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globalized countries in the world. London‚ the capital of the UK‚ is one of the three major financial centers in the world‚ along with New York and Tokyo. Having grown every quarter since 1992‚ The UK economy has seen the longest period of sustained economic growth for more than 150 years. Service industries are the most significant earner for the UK economy. Agriculture in the UK supplies roughly 60% of the total food demand of the nation. The oil‚ coal‚ and natural gas reserves are relatively high
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Marketing Strategy Analysis of Coca-Cola and Pepsi Cola Two famous beverage companies exist in the market today‚ Coca-Cola and Pepsi Cola. Each competes intensely to distribute their beverage and food products to a global market for higher profits for the last several generations. In the free market‚ it can be difficult to determine which company uses the best practices in their marketing strategy as both use similar strategies to expand their local and global markets. In this paper the subjects
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Financial Management: Coke vs. Pepsi BUS 508 – Business Enterprise June 11‚ 2011 Financial Management: Coke vs. Pepsi The purpose of this paper is to analysis companies Coke and Pepsi and determinate (a) which company is better able to pay current liabilities (debt)‚ (b) explain what profitability ratios can tell about a company’s performance and how that information would influence investing decisions‚ (c) discuss which financial ratios to utilized while examining the company’s most
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Soda and other beverages. Marketing Strategy PepsiCo had advantage being first player which achieved from Joint venture between Punjab Agro Industrial Corporation and Voltas India Limited in 1988 .It had been sold as Leher Pepsi till 1991 .This has given advantage of Pepsi in understanding Indian Market this been seen in Marketing strategy differentiation. Where as Coca Cola Marketing Strategy focused on American way of life which make brand as part of day to day needs where as PepsiCo adopted
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Analysis of Pepsi Refresh Project PR campaign (R.O.P.E. Format) Case Study #1 Pepsi Refresh Project In today’s generation Y age so many Americans and world citizens use social media. Facebook‚ Twitter‚ online blogs and photo and video sharing sites like Youtube are being accessed by a wide variety of publics. It makes sense that to run a successful PR and marketing campaign these social media sites be used to promote and spread the missions and objectives of the campaign
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