Punjab‚ and asked selected questions to the Distributors and retail outlet owners who were selling Pepsi products . I also covered the markets in these areas with the pre-sales representatives and rural sales promoters ot the company and obtained firsthand knowledge of their working. Out of my project I learnt these things: If one wants to grow in FMCG sector one should keep the following factors in mind that the products are easily available to the consumers‚ to improve the quality of products
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Wendy Montagno Mkt-3120-401 Firm Mission Statement PepsiCo. Pepsi has had a long and rich history. The drink was invented by Caleb Bradham‚ a pharmacist in New Bern‚ North Carolina. He patented the drink and launched the Pepsi-Cola Company in1902‚ from the back room of his pharmacy. It developed into a strong franchise system. The dedication of the local Pepsi-Cola bottlers‚ have provided a solid foundation. Pepsi’s mission has always been to be a responsible corporate citizen. They strive
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and Pepsi are the two greatest competitors in the soft drink industry. A brief introduction and history of the two companies will provide a basis for understanding how the companies have come to be where they are today and how they run their companies. The company structure of each will also be briefly explained to provide an understanding of how management style is impacted. Marketing and Advertising The marketing skills that these companies possess are the reason both Coca-Cola and Pepsi are
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JIANGYONG TAO ZHIGANG PEPSI GROWS POTATOES IN CHINA After entering China in 1982‚ Pepsi continued to do well in the country‚ offering a wider range of products than its arch-rival‚ Coca-Cola. Pepsi’s potato chip business was successful despite competition from other multinational rivals and Chinese domestic brands. As its potato chips became more successful‚ however‚ the problem of how to secure a supply of quality potatoes also grew. In the North American market‚ Pepsi relied on external suppliers
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The Coca Cola and Pepsi War 1. Why is the soft drink industry so profitable? * The soft drink industry remains profitable because of the market share based on Porters Five Forces. * Coke has protected its recipe for over a hundred years as a trade secret‚ and has gone to great lengths to prevent others from learning its cola formula. The company even left a billion-person market (India) to avoid revealing this information. As a result of extended histories and successful advertising
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and Quaker Foods North America (QFNA). The Company’s snack food business is comprised of two business units: Frito-Lay North America (FLNA) and Frito-Lay International (FLI). The Company’s beverage business is comprised of three business units: Pepsi-Cola North America (PCNA)‚ Gatorade/Tropicana North America (GTNA) and PepsiCo Beverages International (PBI). On August 2‚ 2001‚ the Company completed a merger transaction with The Quaker Oats Company (Quaker) whereby Quaker became a wholly owned
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The overall condition of meat production and supply today and its future trends Annual consumption of meat in Mongolia is about 6-8 million heads of livestock. We produce 200-250 million tons of meat and fully supply our meat demands through our own domestic production. 30 percent of the net meat sale is comprised of beef‚ 40 percent is of lamb‚ 10 percent is of goat meat‚ and about 15 percent is of horse meat. The production of pork is relatively underdeveloped; we produce about 200 tons of pork
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Coke VS. Pepsi James Esposito Strayer University The Business Enterprise BUS 508 Dr. Amanda Manners June 11‚ 2011 Coke VS. Pepsi The following paragraphs will discuss the financial positions of both Coke and Pepsi. There will be a discussion on which company has the greatest ability to pay off any current liabilities the companies have and what type of financial tools can be used to determine their capability to pay such debt. The reader will also be provided the tools that anyone can
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Coca-Cola’s first attempt at the Indian market began in 1958 until its withdrawal in 1977 following disputes with the Indian government. PepsiCo did not enter the Indian market until 1986‚ and Coca-Cola did not reenter the Indian market until 1993. Pepsi struggled to fight off local competition from various local brands‚ while slowly growing its market share. In 1993 the belief was that Coca-Cola would not take away any market share from local companies given that the beverage market was growing consistently
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Market Research Report Pepsi Cola MKT201: Market & Audience Research Brand loyalty of generation Y to the Pepsi-Cola brand Table of Contents Summary of Background 2 Marketing Problem 3 Research Methodology 4 Research Objectives 4 Hypothesis 5 Marketing Research Problems 5 Analysis Steps Taken 6 Statistical Procedures 7 Findings from Analysis 8 Recommendations and Implications 9 References 10 Appendix 1 11 SURVEY 11 Appendix 2 13 SURVEY RESULTS 13 Summary
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