Sony Product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ Functionality‚ Styling‚ Quality‚ Safety‚ Packaging‚ Repairs and Support‚ Warranty‚ accessories and Services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which
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COMPANY PROFILE Sony Corporation REFERENCE CODE: 881B16EF-3BEC-4BDD-B10A-26FAB18DEC3B PUBLICATION DATE: 25 Oct 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. Sony Corporation TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts......................................................................
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Corporation Sony - Company information Sony Company was founded in 1946 in Tokyo physicist Akio Morita and Masaru Ibuka engineer. The company consisted of 20 employees‚ they were engaged in the repair of electrical equipment and tried to create their own products. At that moment‚ any development and production have been hampered. Because of the post-war limits on the consumption of electricity has consistently exceeded this limit and "Tokyo Research Laboratory" kicked out of their official location
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Executive Summary Sony Mobile Communications is a multinational mobile phone company and is a subsidiary of Sony Corporation. Problem Recognition Chart 1: Smartphone Operating Sales in Q4 2011 [pic]Source: Gartner 2011 Sony has been developing solid phones for more than a decade now‚ however‚ it has not been very successful in the smart phone industry. Referring to Chart 1‚ Sony only has 5% of the market share of the smart phone sales during 4th quarter of 2011. The lack of market share is
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Sony PLAYSTATION 2 MARKETING PLAN [pic] November‚ 18‚ 2004 Group #8 Cindy Brown Kunal Shah Robert Burns Eddie Carter Playstation 2: marketing plan Introduction The Sony PlayStation 2 was released by Sony Computer Entertainment in 2000. Sony Computer Entertainment also develops‚ publishes‚ markets‚ and distributes software for PlayStation 2. PlayStation 2 is a gaming console giving consumers the ability to play not only PlayStation
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In the 19th century few could afford the luxury of moving into a new country for economic pull factors. John uses different rhetorical devices of tone‚ diction‚ and atmosphere to convince his wife that the United States is there salvation for a better life. In the letter the author uses a persuasive tone to convince his wife to be by his side. John Downe says‚ “I know that you will like America.” By mentioning what she will like in a future reference form makes the author’s tone sound compelling
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ENTERPRISE BUSINESS PLAN SONY CORPORATION Enter your name October 18‚ 2008 SECTION 1: CONTACT INFORMATION Name: Sony Corporation Designation: Howard Stringer‚ CEO Organisation: Sony Corporation Email Address: http://www.sony.com.my Contact No: 03 2295 0200 (Office) 03 2295 0408 (Fax) Mailing Address: 1-7-1‚Minota-ku Tokyo 108-0075‚ Japan. The Sony Corporation is mainly focused on the Electronics
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Vertical Integration Back in 2002‚ Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal‚ VP and CFO of Sony Corp. of America‚ “Under the USA umbrella‚ we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements.” As discussed in his release‚ Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations‚ where
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customers always look for new and improved things‚which is why marketers should improve existing products‚ develop new ones‚and discontinue old ones that are no longer needed or wanted by the customer. Sony has a variety of products ranging from electronic devices‚ games and entertainment. So‚ briefly Sony products can be categorized in the following major product categories: i.Television and Projectors. ii.Home video/audio. iv.Home Theatre system. v.Digital Photography. vi.Hand cam video camera
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Sony Mobile Communications Strategy - A method or plan chosen to bring about a desired future‚ such as achievement of a goal or solution to a problem. (http://www.businessdictionary.com/definition/strategy.html ) Strategic planning - A systematic process of envisioning a desired future‚ and translating this vision into broadly defined goals or objectives and a sequence of steps to achieve them. (http://www.businessdictionary.com/definition/strategic-planning.html ) Vision - An aspirational description of
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