Conglomerate Coca-Cola is a company that prides itself on being the world’s largest beverage company‚ and one who embodies the cross borders concept of international business by being recognised by no less than 94% of the world’s population is an undoubted success story. However‚ the company is not immune to the various political‚ economic‚ social and technological factors (PEST) that can affect their international operations and‚ in turn‚ the future development of the firm. Subject 1 - Economic Factors:
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History of Coca Cola Company Coca Cola was invented by Dr. John Pemberton in 1886 when he concocted a mixture of water‚ sugar‚ caffeine and extracts of the coca leaf and the kola nut. The concoction was originally marketed as a headache remedy‚ but was not successful due to poor advertising and Pemberton’s ailing health. In 1888‚ Pemberton sold the business to Asa G. Candler‚ a successful druggist with excellent business sense. The company grew quickly under his 26 year leadership. He expanded
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Introduction Coca-Cola is a carbonated soft drink which is sold in more than 200 countries across the world. Its brand is the most well-known brand which is shown by the clothing company pays the licensing fee for it in order to use its name on the product. In 1886‚ it originated as a soda fountain drink and started bottling. Its most important step was during WW2 when the CEO declared that the American militaries would be able to get Coca-Cola anywhere they were at 5 cents a bottle. Owing to
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Objectives The main objectives for the Coca-Cola Company are to be globally known as a business that conducts business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow’s world. By having these objectives‚ it forms the foundation for companies in the decision making process. Strategy One of our goals is to maximize growth and profitability to create value for our shareholders. Our efforts to achieve this goal are based on: (1) transforming our commercial
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Case #4 Fizz Factor 1) The Coca-Cola Company in my opinion has all the resources listed in the chapter. They have been such a successful organization over the years that they posses; financial‚ physical‚ human‚ intangible‚ and structural-cultural resources. It is because of their Global nature that I believe that they have these resources‚ and these are needed to for organizations to have capabilities and core competencies. Understanding that because Coca-Cola is such a global brand it means that
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environmental factors 1.2.1 Micro Environmental Factors Micro Environmental Factors is also known as internal environmental factors. They include factors which are within or close to the company that have a direct impact on the organisation strategy as follow: i. Top management ii. Other functions‚ such as finance and accounting‚ Research and Development‚ manufacturing and purchasing iii. Suppliers iv. Marketing intermediaries v. Customers vi. Competitors vii. Public 1.2.2 Macro Environmental Factors These
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An Effective Organisational Structure - Coca-Cola Company background The Coca-Cola Company is the world’s largest beverage company‚ refreshing consumers with nearly 500 sparkling and still brands. Coca-Cola is recognised as the world’s most valuable brand. The company’s portfolio includes 12 other billion dollar brands‚ including Diet Coke‚ Fanta‚ Sprite‚ Coca-Cola Zero‚ Vitaminwater‚ Powerade‚ Minute Maid and Georgie coffee. Globally‚ Coca-Cola is the number one provider of sparkling beverages
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COCA-COLA Ryan Hodownes Southern New Hampshire University Dr. Greg Randolph ABSTRACT The purpose of this paper is to examine the company Coca-Cola‚ which is an Atlanta based beverage company‚ from an economic point of view. The beverage industry as a whole will be examined. Many things will be taken into consideration such as entry barriers for the firm‚ competitors and their goods‚ as well as the structure of the overall industry. Coca-Cola will be examined specifically by looking at the
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there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces in all of these areas that they must be aware of and incorporate into their planning
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An organization should always be careful when considering the environmental factors that could possibly affect their marketing both globally and domestically. The Coca-Cola Company and Subsidiaries have many environmental factors that affect their global and domestic marketing decisions. These factors include; global economic interdependence alongside trade practices and agreements‚ demographics and their importance on top of physical infrastructure‚ cultural differences‚ social responsibilities
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