ADDIS ABABA UNIVERSITY School of Graduate Studies College of Commerce Department of Marketing Management A Study on Marketing Strategy to Enhance Sustainable Tourism Development in Bahir Dar and its Environs By: Aschalew Adane ID No: GSR/0641/04 Advisor: Getie Andualem (PHD) Thesis Submitted To The School Of Graduate Studies Of Addis Ababa University In Partial Fulfillment Of The Requirements For The Award Of Degree Of Master of Arts In marketing management May‚ 2013 Addis Ababa
Free Tourism Marketing
Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes". Tourism has become a popular global leisure activity. After slowly recovering from the contraction resulting from the late-2000s recession‚ where tourism suffered a strong slowdown from the second half of 2008 through the end
Premium Tourism
Introduction The tourism and hospitality industry is a broad industry with multiple‚ sectors and departments‚ often known as the industry operating hotels‚ accommodation‚ food and beverage and managing tourist activities. Many do not realize the vastness of this industry‚ therefore; there is usually confused about the jobs related to this industry. Jobs often share common features from jobs in other industries to meet the needs and requirements of guests to provide ultimate customer satisfaction
Premium Human resources Human resource management Recruitment
TRAVEL AND TOURISM Travel and Tourism [Name of the writer] [Name of the institution] Abstract This study aims tо explore thе motivations fоr tourists’ choice оf diverse tourism environments іn а Third ’World country‚ Nigeria. Results obtained from а questionnaire survey оf 376 tourists randomly sampled from seven tourism destinations іn Nigeria show that thе most prominent motivations fоr tourist destination choice are self-actualization іn an appreciative‚ educational or cultural context аnd
Premium Tourism Motivation
Some points on Domestic Tourism Submitted by fpierret on Wed‚ 06/01/2011 - 15:08 Difusion date: Mon 07 May 2012 Whether it is to rest‚ discover new things‚ meet others or to have a unique experience‚ everyone has a right to tourism; in short‚ there are not‚ there should not be‚ and there cannot be two categories of human beings‚ those who can be tourists and those who can only receive them. These two activities are‚ in fact‚ but two sides of the same human activity; both of them are noble
Premium Tourism
Annals of Tourism Research‚ Vol. xx‚ No. xx‚ pp. 153–174‚ 2013 0160-7383/$ - see front matter Ó 2012 Elsevier Ltd. All rights reserved. Printed in Great Britain www.elsevier.com/locate/atoures http://dx.doi.org/10.1016/j.annals.2012.12.002 A MODEL OF ‘CREATIVE EXPERIENCE’ IN CREATIVE TOURISM Siow-Kian Tan National Cheng Kung University‚ Taiwan‚ ROC Shiann-Far Kung National Cheng Kung University‚ Taiwan‚ ROC Ding-Bang Luh National Cheng Kung University‚ Taiwan‚ ROC Abstract:
Premium Tourism Cultural tourism World Tourism Organization
According to Babylon and Beyond‚ some of the greatest tasks placed upon the state is the revolutionary change in relations‚ in particular‚ state relation to external bodies. “ the growing power of non-state forces‚ the changing nature of economic governance‚ the reorganization of authority and power relations in world politics‚ the rise of global multilateral institutions and the de-territorialization of political economies.” (Wall 2005) Singapore is in fact‚ a complete model contradiction to this
Premium Culture Globalization Singapore
The economic disadvantages of the Tourism industry: The Bahamas should diversify its economy! Successfully operating a business in an ever changing world requires vision on the part of the entrepreneur; this means being able to predict future trends and prepare the company for forecasted changes in the economic system. In truth‚ commanding a country is no different than that of a business as it too should be able to adapt to global changes in the economy. Machiavelli‚ the esteemed
Premium The Bahamas Tourism Bahamas
Health Tourism A Boon or Curse? What is it? Medical tourism (also called medical travel‚ health tourism or global health care) is a term initially coined by travel agencies and themass media to describe the rapidly-growing practice of traveling across international borders to obtain health care. Such services typically include elective procedures as well as complex specialized surgeriessuch as joint replacement (knee/hip)‚ cardiac surgery‚ dental surgery‚ and cosmetic surgeries. However‚ virtually
Premium Medical tourism Health care International healthcare accreditation
INTRODUCTION According to Collier (1997) tourism involves three aspects‚ it involves people(tourists) away from their usual habitat‚ the activities of people away from their usual habitat will normally give rise to an industry and the activities of both the people and the industry may or will have impact on the host community. 2.0 DISADVANTAGES OF TOURISM 2.1 THREATHEN INDIGENOUS IDENTITY Tourism gives positive impacts to a country but the impacts arise when tourism brings about changes in value systems
Premium Tourism