our biodiversity continues to provide us with in modern society. Throughout this analysis‚ relevant examples are drawn from published studies‚ as well as practices of organizations / individuals from other countries. Today‚ the primary forests in Singapore are confined to areas such as the Bukit Timah Nature Reserve and the Central Catchment Nature Reserve. These places provide one of the few remaining locations in the country where people can enjoy a moment away from the hustle and bustle of civilization
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Abstract As we know‚ 2014 is the year of “Visit Malaysia” for our country. “Visit Malaysia” is the nation biggest and grandest tourism celebration with Malaysia Truly Asia’s endless wonders of event‚ festivals and activities all-year round. Visit Malaysia Year (VMY) was first launched in 1990 with theme “Fascinating Malaysia‚ Year of Festival”. The campaign was a huge success with Malaysia charting 7.4 million in tourist arrivals compared to 4.8 million in 1989. To enable tourist recognize Malaysia
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What is Tourism? Tourism includes several social practices. All these have the small common characteristic that they are different and they are a ’departure ’ from normal life. These characteristics help us to define tourism‚ which according to the W.T.O (World Trade Organization) is the movement of people away from their normal routine of residence and work for a period of not less than 24 hours and not more than 1 year. Tourism is a free time activity because it gets along with its opposite
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Tourism is defined as people traveling and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes not interrelated to the exercise of an activity rewarded from within the place visited. Tourism is mainly popular as a global freedom activity. Tourism can bring many economic and social benefits. Countries can promote their self internationally by making their environment pleasant for tourist to appreciate. Promotion of tourism
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Singapore Airlines’ strategy Singapore Airlines is positioned as a premium carrier with high levels of innovation and excellent levels of service‚ and has made a strategic choice of giving priority to profitability over size. The internal organizational practices outlined in this paper‚ such as continuous people development and rigorous service design are key aspects of operationalizing and sustaining this positioning and strategic choice. At the corporate level‚ SIA follows a strategy of
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In a newspaper article “Eco-tourism: It’s not easy being green”[1] dated in June‚ 2007‚ the author criticizing there are still ecological damages‚ especially the effect to the wild animals that accompanies the eco-tourism. It says‚ Eco-tourism‚ generally defined as “responsible travel to natural areas that conserves the environment and improves the welfare of local people”‚ is often misunderstood. And most of the travelers‚ even they are concerned about the environment of the places they visit
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Singapore Airline Strenght: Premium product and brand SIA has been at or near the top in premium product rankings since the years. Although the gap has been closing‚ but its leading premium product remains an important differentiator . Meanwhile‚ SIA brands product still remain one of the best known and popularity. Airlines around the world use SIA as the benchmark for product and brand; there cannot be a higher compliment. The logo of Singapore Airline is special.It is a bird‚ inspired by a silver
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FIELD RESEARCH PROJECT MASTER OF GLOBAL BUSINESS (MGB) Music Tourism in Singapore Submitted By:Namha Malhotra MGB12CMM081 Neha Ahuja MGB12CMM084 Mentor :Ms. Irina Pismennaya S P JAIN SCHOOL OF GLOBAL MANAGEMENT SINGAPORE Field Research Project On Factors affecting Music Tourism Submitted in partial fulfilment of the requirement of Masters in Global Business (MGB) Marketing Management Specialization SEMESTER 1 PERIOD OF STUDY – NOV’12 to Apr’13 Submitted by: Neha Ahuja
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Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".[1] Tourism has become a popular global leisure activity. After slowly recovering from the contraction resulting from the late-2000s recession‚ where tourism suffered a strong slowdown from the second half of 2008 through the
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Lush. Greenery. Justice. Freedom. Singapore‚ to me‚ means a lot more. What may seem to be a normal piece of rock to one‚ might seem like gold to another. We have to see Singapore as gold‚ treasure‚ and value it. The world is filled with uniqueness and differences. Singapore‚ being a little red dot‚ is filled with her own uniqueness. Although life in Singapore is hectic‚ it is filled with the pleasure of people and the contentment of solitude. Life in Singapore is balanced with both good and bad things
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