Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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Obesity Literature review I. Introduction Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse affect on health‚ leading to reduced life expectancy. Child obesity has been increasing dramatically and it has become one of the most common chronic conditions for youngsters and it’s accompanied by several psychological effects. As for the children it might lead to being isolated and having peer problems and sense of discrimination from
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Computing” business. 2) Purpose- The purpose of the project is to help inform BT’s corporate strategy teams about emerging opportunities for Group Investment. BT would like to understand how different value chains will form around specific socio-economic and technology trends. This will enable BT management to understand in a systematic way which markets and specific propositions BT might be able to enter to grow the business profitably. 3) Objectives- • To make Business and commercial
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IMPACTS OF FOREIGN TOURISM TO INDIA POSITIVE IMPACTS 1. Generating Income and Employment: Tourism in India has emerged as an instrument of income and employment generation‚ poverty alleviation and sustainable human development. It contributes 6.23% to the national GDP and 8.78% of the total employment in India. Almost 20 million people are now working in the India’s tourism industry. 3. Source of Foreign Exchange Earnings: Tourism is an important source of foreign exchange earnings in India
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Chapter II REVIEW OF RELATED LITERATURE This chapter presents both foreign and local related literatures relevant to the study. This relevance is shown by the proponents in order to give more reason and understanding of the proposition. Related Literature and Studies Downsides in Caffeine New research from John Hopkins Medical School shows that performance increases due to caffeine intake are the result of caffeine drinkers experiencing a short-term reversal of caffeine withdrawal. In essence
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Introduction EQUITY SHARES DEFINITION Securities representing equity ownership in a corporation‚ providing voting rights‚ and entitling the holder to a share of the company’s success through dividends and/or capital appreciation. In the event of liquidation‚ common shareholders have rights to a company’s assets only after bondholders‚ other debt holders‚ and preferred shareholders have been satisfied. Typically‚ common shareholders receive one vote per share to elect the company’s
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1. Rao‚ V. (1993). The rising price of husbands: A hedonic analysis of dowry increases in rural India. Journal of Political Economy‚ 666-677. Motivation and objective : Attempts to investigate the reasons behind the increase in dowry . Methods : It adapts Rosen’s implicit market model to the Indian marriage market and tests predictions from the model with data from six villages in South Central India and from the Indian census Theories : Using utility function‚ U is assumed to be maximized‚ given
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the most essential things for tourism to be successful in a particular place is the quality of the environment‚ both natural and man-made. However tourism involves many activities that have a negative effect on the environment. These occur when the level of usage is bigger than the amount of caring for the environment. Uncontrolled tourism is threatening many natural areas around the world. It can put great pressure on an area‚ and lead to negative environmental impacts on air and water quality‚ vegetation
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Echinacea‚ how many of them truly know that it works for their symptoms? Does it really help to treat and prevent the severity and duration of the common cold? (109 words) The Effectiveness of Echinacea for the Treatment of the Common Cold: A Review of the Literature We call it the “common cold” for good reason. There are over one billion colds in the United States each year. The common cold generally involves a runny nose‚ nasal congestion‚ and sneezing. You may also have a sore throat‚ cough‚ headache
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Present and Future of Olympic Marketing. Summary: This dissertation is dedicated to the analysis of Olympic marketing as the implicit side of Olympic movement; evaluation of past‚ present and future profiles of Olympic marketing. Research literature review There’s a list of research papers dedicated to commercialization of sports in general. At the same time‚ there’s apparent deficit of studies‚ dedicated directly to the problem of Olympic marketing‚ due to the specificity and complexity of the
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