拥有充分灵活的自主权的管理部门 As we can see‚ the reason for this difference lies in two aspects. First of all‚ market orientations and targets of K’s and M’s are different. KFC‚ once landed in China‚ spread its business rapidly throughout the country. It pays attention to its development in quite a number of Chinese cities‚ big and small. By now‚ KFC has more than 1‚000 restaurants in China‚ becoming the No.1 fast food brand. On the contrary‚ M’s mainstream-city strategy put the focus of its business in metropolis
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KFC SWOT analysis The Kentucky Fried Chicken mission statement The Kentucky Fred Chicken mission statement is "To sell fast food in a fast‚ friendly environment that appeals to pride conscious‚ health minded consumers" vision statement : ""To be the leading integrated food services group" so the world ‘s best tasting starts with the fresh ingredients ‚ the chicken farms &how they raised up … let’s start analyzing the portofolioes: **According to the BCG –matrix: Stars | Cash
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Background KFC Corporation Kentucky Fried Chicken was founded by Harland Sanders in Corbin‚ Kentucky. Harland Sanders was born on a small farm in Henryville‚ Indiana‚ America‚ in 1890. Sanders loved to cook and to invent a new recipe. One day he tested to mix eleven herbs and spices with wheat flour until he got success and he had a secret recipe for cooking chicken. Sanders opened the first facility with a 142-seat restaurant‚ a motel‚ a gas station. During the 1930s an image that would became
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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ECONOMIC IMPACTS OF NATURAL DISASTERS ABSTRACT: Disasters of both natural and technological origin have a considerable impact on communities. The effects of disasters in India are significantly reduced by well established counter disaster arrangements at all three levels of government. These arrangements comprise comprehensive plans of prevention‚ preparedness‚ response and recovery and in more recent times‚ of mitigation. The economic effects of disasters can be devastating and widespread. When
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Literature review of economic impact of large sports event Introduction Over recent years‚ there have significantly controversial discussions about the economic impact that large sporting events bring to the host city and country. This literature review mainly draws attention on four aspects: tourism boosting & expenditure of tourist‚ employment‚ price and living cost‚ reconstruction and investment. It is argued in each item about the extent of the economic impact works and the process they
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The Authority on World Travel & Tourism Travel & Tourism Economic Impact 2013 World WTTC Travel & Tourism Economic Impact 2013 1 For more information please contact: Rochelle Turner Research Manager rochelle.turner@wttc.org © 2013 World Travel & Tourism Council Contents The Economic Impact of Travel & Tourism 2013 Foreword.................................................................................................................................................
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Economic Impacts of Beijing Olympic Bird Nest and Water Cube: We can all recall the opening of Beijing Olympic in Bird Nest where the gorgeous fireworks and fantastic shows were shown. As well as the Water Cube‚ an exquisite designed water stadium‚ which all the water competitions were hosted. After the 2008 Beijing Olympic‚ those multibillions infrastructures were put into use only a few times and for most of the time‚ they were empty. Some people believe the construction of those infrastructures
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Economic and Social Impact of the Financial and Economic Crisis on Egypt A Study Prepared for the ILO By Samir Radwan April 2009 Table of Contents Executive Summary......................................................................................................................................................................... 3 I. II. Introduction ......................................................................................................................................
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Special events are seen to have the ability to produce a wide range of significant economic and social benefits for communities and regions. In seeking to understand the field of special events‚ I took as a case study the Olympic Games mega-event. KEYWORDS: special events‚ Olympic games‚ mega-events‚ economic impact‚ investments INTRODUCTION The fundamental aim of this research is to measure the economic impact of the Olympics globally‚ regional and local. During the 1990s‚ there has been
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