Vanasthalipuram Hyderabad India Local Phone: 040-27764429 12/1/2012 Jay Castle As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales of our products and our personal training services. As a company we have decided to expand by going international; focusing on the booming population of fitness professionals in India. Jay Castle As a marketing product manager for Capital Fitness I was assigned the responsibility of increasing the sales
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International marketing Introduction Companies competing in the 21st century are seeking to increase revenues‚ growth and broaden geographic scope by entering new markets. Companies have to respond to the increasing pace of conducting business in these global markets. This in turn leads to the first step in the marketing process which is to conduct market research in order to receive timely‚ accurate and correct information that is required to deal with these challenges in this increasingly rapid
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DLSU Business & Economics Review 22.1 (2012)‚ pp. 119-128 An Economic Analysis of the Philippine Tourism Industry Krista Danielle Yu School of Economics‚ De La Salle University‚ Manila‚ Philippines krista.yu@dlsu.edu.ph The archipelagic nature of the Philippines‚ as well as its colonial heritage‚ offers a wealth of scenic views that invite both locals and foreigners to participate in tourism-related activities. According the Department of Tourism (2011)‚ the industry is one of the three
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HW 1 International Economics‚ ECON 630 Due on Wednesday‚ July 2 @ 11:00pm PT (Total 50 points) 1. Why did the Mercantilists consider holdings of precious metals so important to nation-state building? (6 points) Wealth was viewed as synonymous with holdings of precious metals. Nation-states wished to become wealthy and this meant obtaining large holdings of precious metals. It is also argued by some that the shortage of coinage constrained the growth of these nation-sates and that precious
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cultural exchange‚ language development‚ and information diffusion‚ along with worldwide economic and financial growth. Here we wish to analyse the costs and benefits of globalisation to the Republic of Turkey. More specifically‚ we will look at the economic and business impacts globalisation has made on Turkey and its current position with regard to the world economy. Current Economic Situation Today’s economic outlook for Turkey is deteriorating. GDP growth has been revised to 3.6% for 2008 (against
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The definition of International trade------------------------3 The reason of International trade----------------------------3 The importance of international trade---------------------3 Economic integration and global markets to UK business organizations-----------------------------------------4 The impact of two policies of the European Union on UK business organizations------------------------------------5 The impact of fiscal policies on the UK business------------5 The impact of monetary policy
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in smart phones better. Marketing Export Marketing should be used in order to gain entry into the Singaporean market. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any advantage in this market‚ much like what happened in Japan when the iPhone was introduced. Export marketing is defined as “using the product as a starting point and modifying it as needed to meet the preferences of the international target markets.” When Apple
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1b. International Marketing Task Model Marketing Controllables a) The successful manager constructs a marketing programme designed for optimal adjustment to the uncertainty of the business climate. The inner circle in Figure 1.1 represents the area under the control of the marketing manager. b) The marketing manager blends price‚ product‚ promotion and channels-of distribution activities to capitalize on anticipated demand. c) The controllable elements can be altered in the long run and
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Intenational Marketing Plan Table of Contents Executive Summary Situation Analysis Description of product and or service Geographic description of the target market Environmental analysis Cultural analysis Economic analysis Legal environment Political factors and risk analysis Evaluate the market potential of a targeted buyer/ consumer segments Identify factors that influence their purchasing decisions Financial conditions (GDP‚ discretionary income‚ debt‚ credit)
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c Impact Manchester United’s Economic Impact By Dalton Truax For Mike Pearson Sports Marketing & Management 28 February 2013 Introduction Manchester United is the most valuable sports club to exist so surely the club must make the city a lot of money every year‚ right? Soccer is the most popular sport in the world‚ and the most popular soccer club in the world is Manchester United. There is no denial that Manchester United has had a huge cultural impact as
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