"Economic integration and the impact on international marketing" Essays and Research Papers

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    The impact of the global economic slump on the U.S.‚ with particular emphasis on Jacksonville MBA Students Jacksonville University October 4‚ 2011 Macroeconomic recessionary forces mire global‚ national‚ regional‚ and local economies Financial markets wait on the edge of their collective seats for the U.S. Federal Reserve Bank’s Chairman to offer strategic insights into battling the recessionary global economy. All hopes placed on a short statement after each Federal Open Market Committee

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    National Integration

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    National Integration: A myth or reality The integrity of any nation invariably depends on the integrity of its citizens. After all‚ it is the individuals who constitute society or a nation. Society or nation minus individuals is nothing. The individual is a reality; whereas the society is a myth. The society exists because of individuals. Therefore‚ the integration of a nation is only a mere manifestation of the integrity of the individual. The more one is integrated and undivided‚ the more the

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    Wendy Lu Mr. Sheehan Economics 12 25 February 2015 Economic impacts from hosting Olympics After the astonishment and the image of professional spirit of sports brought by the 2008 Beijing Olympics brought and the 2012 London Olympics‚ people begin to look forward to the following 2014 Sochi Winter Olympics. Accompanied by the public’s anticipation‚ the country of Russia worked to their maximum capacity to make this game terrific and successful. From an economical perspective‚ the 2014 Sochi Olympics

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    DIRECT EXPORTING METHODS IN INTERNATIONAL MARKETING Agents • Agents provide the most common form of low cost direct involvement in foreign markets. • They are independent individuals or firms who are contracted to act on behalf of exporters to obtain orders on a commission basis and do not take ownership of the goods. • They typically represent a number of manufacturers and will handle non-competitive ranges. • They agree to meet certain targets and are expected to contribute towards

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    The Impact of the Growing Economic Power of China China is the second largest economy in the world after the US. This is measured by both nominal GDP ($4.99 trillion)‚ and by purchasing power ($8.77 trillion). The Peoples Republic of China‚ as it is officially called‚ is the world’s fastest growing major economy in the world with an average growth rate of 10% for the past 30 years. China is also the second largest trading nation in the world as well as being the largest exporter and second largest

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    Internalization Theory and its Impact on the Field of International Business Alan M. Rugman and Alain Verbeke Abstract Internalization theory explains the existence and functioning of the multinational enterprise. It contributes to understanding the boundaries of the MNE‚ its interface with the external environment and its internal organizational design. Much work in the international strategic-management sphere has unfortunately not taken on board internalization-theory thinking and lacks

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    Standardization versus Adaptation There has been much debate over implementing a standardization strategy versus an adaptation approach across international markets. There are numerous factors to consider‚ along with pros and cons of both marketing plans. While standardization is equated with brand consistency‚ lower advertising costs‚ and overall synergy‚ adaptation is often required to address cultural differences for more effective communication and proves that cutting costs does not always

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    Integration Strategy

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    Wk 5 - Case Study Integration of Strategy and Programs in the Business Planning Process This case study is based around a company named Eastern Company. This case study will look at how Eastern Company handles integration of strategy and programs in its business planning process (Barkley‚ 2006‚ p. 185). How they handle the integration issues will matter on the success of their company within their market. Integration strategies are important for all businesses as they are used to cross-train

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    International Marketing – Article Summary & Analysis Going Global with Innovations from emerging economies: Investment in Customer Support Capabilities Pays Off by Susanna Khavul‚ Mark Peterson‚ Drake Mullens‚ and Abdul A. Rasheed Journal of International Marketing‚ Volume 18‚ Number 4‚ December 2010 The authors argue that firms with IPs (Intellectual Property) and strategic intent to internationalize invest in international customer support capabilities to satisfy the demands of their

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    The Economic Impact of the US/Iraq and Afghanistan ECO2013 August 18‚ 2014 Introduction In the past decade‚ the US has engaged in a number of wars with countries in the Middle East with regard to increased terrorism threat in the world. Presently‚ the US troops are engaged in armed conflict with the Taliban groups in Afghanistan and Iraq‚ and is contemplating engaging its troops in Syria to combat the Syrian government in the Syrian civil crisis. This move

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