SOUTHWEST AIRLINES AND CIRQUE DU SOLEIL GROUP 1 SECTION B PGP1 Ideas for growing the Southwest Airlines business: * Southwest Airlines is best in its customer service‚ but there are few points in which it can do further better. Currently it operates only in small and less congested cities‚ to cut down the cost. But to provide passengers a better connectivity‚ and facility to transfer the carrier‚ it can open up into big cities too. * Southwest Airlines is doing well with its strategy
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Porter’s five forces framework 1. The threat of new entrants. In terms of economies of scale‚ Southwest fleet grew to 537 Boeing 737 aircraft providing service to 64 cities in 32 states throughout the United States‚ with 397 city pairs being served nonstop‚ by the end of 2008‚ thus has reached sufficient economies of scale. And Southwest Airline gains its cost advantage through the implementation of “low-cost strategy”. It not only flew planes point-to-point—short-haul flights bypassing the
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INTRODUCTION A Value Added Service (VAS) can be defined as: Any service provided by the service provider to promote its main service business (Wikipedia) Or Value added services is a term that is used to refer to service options that are complimentary to but also ancillary to a core service offering. (wiseGEEK) As Kotler as said: “Over time the augmented benefits become the expected benefits.” The same applies to Value added services‚ what a customer sees as a value added service today becomes
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According to Smith (2004)‚ Kelleher and King founded Southwest Airlines in 1971. Their intention was to provide what is described as a frequent‚ low-cost airline service in busy markets‚ no more than 500 miles‚ with its first flight between Dallas and San Antonio. Smith (2004) stated that approximately nine years after Southwest Airlines’ inception‚ it decided to adopt a particular mission statement. This particular mission statement is found on its website‚ emphasizes the highest quality of customer
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EXECUTIVE SUMMARY Southwest Airlines Co. provides low-fare‚ "no-frills"‚ civil air transportation. The company was incorporated in 1967 and is headquartered in Dallas‚ Texas. As of December 31‚ 2005‚ it operated 445 Boeing-737 aircrafts and provided service to 61 cities in 31 states. The company also provides frequent flyer awards to business partners‚ including credit card companies‚ hotels‚ telecommunication companies‚ and car rental agencies. Southwest Airlines is the fifth largest airline company in
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Analyse the reasons why GBK can achieve higher levels of added value than McDonalds Customers are more concerned with eating healthier; and have also become increasingly more interested in the quality of food they are eating. Although they want to enjoy a burger they also want to know it’s of good quality. Unlike fast food restaurants like McDonalds‚ Gourmet burger Kitchen (GBK) offers this higher quality food. By offering this higher quality food it attracts customers‚ it also allows them to
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Rewards at Southwest Airlines Case Study Southwest Airlines prided themselves on their commitment to customer service and equality by offering a streamlined business model with an emphasis on simplicity and efficiency that has remained the same for the most part since the airlines’ inception in 1967. At the time of the case study‚ Southwest had been profitable for the past 28 years‚ an achievement many airlines are incapable of boasting due to the volatility of the airline industry. One
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South African Revenue Service Lehae la SARS‚ 299 Bronkhorst Street‚ Muckleneuk‚ 0181 Private Bag X932‚ Pretoria‚ 0001‚ South Africa Tel.: +27 422 4000‚ Fax.: +27 422 5181 Dear Vendor IMPROVED VALUE-ADDED TAX PROCESSES AND PROCEDURES Since April 2011 SARS has been introducing changes to Value-Added Tax (VAT) that are aimed at improving its systems‚ simplifying processes and enabling compliance. The first changes to VAT were implemented in April 2011 and included the following: • The introduction
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1. Question : (TCO D) A residence in Brevard County has an assessed value of $150‚000. Its owner qualifies for an old age exemption of $10‚000 and a homestead exemption of $20‚000. The property tax rate is $5 per $100 AV. What will be the property tax bill on this property? Student Answer: $7‚500 $7‚000 $6‚500 $6‚000 Instructor Explanation: @ Chapter 10. This owner has an adjusted (for exemptions) AV of $150‚000-$30‚000 = $120‚000. If the tax rate is $5
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Southwest Airlines: Leading the Airline Industry one Statistic at a Time Victoria Mack May 6th‚ 2013 Quantitative Research Methods Term Paper I. Introduction “The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth‚ friendliness‚ individual pride‚ and company spirit.” (Kelly‚ Gary) By providing the highest quality of customer service‚ Southwest Airlines business model is set up to provide
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