EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity‚ we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger market share in these area may require a further increase in production and distribution capacities. We must plan for expansion
Premium Harley-Davidson
usage rates base (as discussed earlier). Other segmentation bases included in this category are product usage occasion‚ product use versus non-use‚ and loyalties to specific brands. Website: http://courses.unt.edu/kt3650_7/sld006.htm Q3. Harley-Davidson has change their market segment by attacking the market
Premium Marketing Psychographic
In 1901‚ a 20-year old William S. Harley drew up plans for a small engine designed for use in a regular pedal-bicycle frame. Over the next two years‚ Harley and his childhood friend Arthur Davidson worked on their motor-bicycle in the Milwaukee machine shop located at the home of their friend‚ Henry Melk. On the year 1903‚ Harley‚ Davidson and Davidson’s brother‚ Walter Davidson‚ finished their first motor-bicycle. Harley and the Davidson brothers tested the power-cycle of their first motor-bicycle
Premium Harley-Davidson
Executive Summary Evaluate the advantages and disadvantages for Harley-Davidson of replacing scanners and bar codes with RFID. Compare and contrast the issues of Wal-Mart when they tried to implement RFID in their supply chain. Outline the issues Harley-Davidson will face when they begin using RFID. Develop and present an approximate timetable for the adoption of RFID with specific recommendations about where Harley-Davidson should implement it first. Some of the advantages of using RFID over scanners
Premium Barcode
SWOT analysis on Harley-Davidson‚ Inc. (Harley)‚ number 458 on the 2012 Fortune 500 list (Fortune‚ 2012). Company Overview Harley is one of the leading organizations in the world for producing heavyweight (>650 cc) motorcycles. The company not only produces and sells motorcycles‚ but a wide range of associated products‚ including parts and accessories‚ clothing and apparel‚ and financial services. Harley-Davidson‚ Inc. is divided into two operating segments: Harley-Davidson Motorcycle Company
Premium Harley-Davidson Motorcycle Harley Owners Group
Case 5: Harley-Davidson 1. If you where CEO of Harley-Davidson‚ how would you compare the advantages and disadvantages of using exports‚ joint ventures‚ and wholly-owned subsidiaries as ways if expanding international sales? Selling products in different kind of markets is very important to let people know what you are selling. People have get involved with the product. In every part of the world they have their own kind of product‚ but by exporting you can try to convince people. An advantage
Premium Continent Subsidiary South America
Case#2 Harley Davidson Case Study Harley-Davidson is an American motorcycle manufacturer with a rich history and cultural tradition. It was founded in 1903 in Milwaukee‚ WI. Around mid-1980’s‚ the company was facing problems with product quality and enlarged global presence‚ hence the management realized the need for an integrated management system that will not only improve the company’s processes but also fit within its budget and enhance its profits. This caused the start of the process to
Premium Supply chain management Enterprise resource planning
1. Background The Harley Owner Group (H.O.G)‚ a factory sponsored motorcycle enthusiasts club was established in 1983. The group was primarily formed in order to enhance the Harley Davidson brand experience by bringing the company closer to its customers and also to promote a positive brand image by controlling the negative influence of the biker gangs that many felt dominated the sub-culture. By the end of 1999 the H.O.G counted half a million members and about 166‚667 members were considered
Premium Brand Brand equity Harley-Davidson
Case Analysis Harley Davidson Question 1: What are the strengths and weaknesses of Harley-Davidson? Strengths of Harley-Davidson 1. Strong brand image. Over 110 years‚ Harley-Davidson have created strong brand image in the world. It is not only because of the high quality and performance motorcycles that provides great riding experience‚ but also due to the special life style that it brings to its customers. It also keeps sponsor and hold national and local rallies and activities to enhance
Premium Motorcycle Marketing Harley Owners Group
Case Study 3: Revving Up Sales at Harley Davidson 1. Explain how Talon helps Harley Davidson employees improve their decision making capabilities. Harley Davidson uses an information system named Talon to help improve their decision making capabilities. Talon is responsible for the inventory‚ warranties‚ vehicle registration‚ and point of sale transactions for the Harley Davidson dealerships. The system is able to generate par orders which helps with the companies ability to only get what is necessary
Premium Decision theory Information systems Decision support system