available at www.emeraldinsight.com/1471-5201.htm TEACHING CASE York’s Best Ice Cream Company: building a regional brand Jefrey R. Woodall‚ Jay A. Azriel and Gerald Patnode York’s Best Ice Cream Company 153 York College of Pennsylvania‚ York‚ Pennsylvania‚ USA Abstract Purpose – The purpose of this paper is to present a case study about a young entrepreneur who is attempting to build a regional ice cream empire‚ similar to that of the Good Humor Company in the twentieth century.
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Week 2: Supply and Demand Ashley Lovitt ECO 212 March 31‚ 2013 Ed Delacruz Week 2: Supply and Demand There are many factors that play a role in the decisions that we make‚ especially in the economy. We could be faced with a decision to purchase a new home‚ or we could be faced with a decision that our child needs to go to college needs help paying for it. No matter what decision that we are faced with‚ the laws of supply and demand play and important role. I have been faced with many financial
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DISCUSSION 1. During the ice cream production‚ why is it important to heat the egg yolk-sugar-milk-whipping cream mixture to 80°C for 15 seconds? This process is known as pasteurization‚ which is designed for the destruction of pathogenic bacteria to make the product safe to consume. This is especially important when making ice cream with egg yolk emulsion. This process also reduces the number of spoilage organisms such as psychrotrophs‚ and helps to hydrate some of the components such as proteins
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KrugMicro2eMods_Mod07_Layout 1 3/21/11 2:08 PM Page 71 What you will learn in this Module: Module 7 Supply and Demand: Changes in Equilibrium • How equilibrium price and quantity are affected when there is a change in either supply or demand • How equilibrium price and quantity are affected when there is a simultaneous change in both supply and demand Changes in Supply and Demand The emergence of Vietnam as a major coffee-producing country came as a surprise‚ but the subsequent
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Amul Probiotic Ice-cream Part I: Concept Evaluation As per Market survey‚ most of the people are today becoming health and calorie conscious. Amul wanted to capture this health conscious market segment of ice cream consumers with the launch of its specially created Probiotic wellness ice cream. Essentially‚ it would not only convert non-consumers of ice cream into eaters but also increase frequency of ice cream eating. It expects to get 10 per cent additional growth only through the Probiotic
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Assignment 2 Problem 3.1: QD = 317‚500 – 10‚000P (Demand) QS = 2‚500 + 7‚500P (Supply) Where Q is quantity measured in pounds of scrap aluminum and P is price in cents. Complete the following Price (1) | Quantity supply (2) | Quantity Demand (3) | Surplus (+) or shortage (-)(4) = (2) – (3) | 15¢ | 115‚000 | 167‚500 | -52‚500 (shortage) | 16 | 122‚500 | 157‚500 | -35‚000 (shortage) | 17 | 130‚000 | 147‚500 | -17‚500 (shortage) | 18 | 137‚500 | 137‚500 | 0 (Equilibrium) | 19
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important for my analysis. Furthermore‚ I conducted a field research in an attempt to understand consumer habits‚ tastes and price sensitivity when it comes to ice cream. Moreover‚ I went through relevant literature about marketing strategy and case studies of international ice cream brands in order to get an idea of how a successful ice cream company operates abroad. It was obvious from the findings I got from my management research that this is a company that operates from “gut-feeling” as
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Company Overview: ‘PRAN’ started its operation in 1981 as a processors fruit and vegetable in Bangladesh. Over the years‚ the company has not only grown in stature but also contributed significantly to the overall socio-economic development of the country. “PRAN” is currently one of the most admired food & beverages brand among the millions of people of Bangladesh and other 82 countries of the world where PRAN Products are regularly being exported. PRAN is currently producing more than 200 food
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Changes in Supply and Demand affecting Wal-Mart Organic products The article that I chose to discuss regarding supply and demand refers to Wal-Mart Stores Inc selling organic food in their stores. Because consumers and our health crazed society have demanded such a product‚ they have left an impact that will not only benefit themselves but Wal-Marts profits as well. By Wal-Mart supplying organic foods to their customers at the "Wal-Mart" price‚ keeps suppliers and competitors on their toes
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registered in the UK and Wales which has shares listed on the London Stock Exchange and‚ as American Depositary Receipts‚ on the New York Stock Exchange. The two parent companies‚ NV and PLC‚ together with their group companies‚ operate as a single economic entity‚ the Unilever Group. Business Information Unilever is a global market leader in savory products‚ dressings and spreads. Unilever manufactures soups‚ bouillons‚ sauces‚ snacks‚ mayonnaise‚ salad dressings‚ olive oil‚ margarine‚ spreads and
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