BRANDS : BEN & JERRY’S and BERTHILLON BETOUX Léonor LEROY Marion LIEGE Oriane SANSON Cécile RENAUDIN Astrid Groupe 503B CONTENTS: Introduction PART 1: Marketing environment and presentation of the 2 companies P3 1) Ice-cream market in France P3 2) Presentation of Ben & Jerry’s P3 a. Brand identity P3 b. Mission & Values P4 3) Presentation of Berthillon P5
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1i) Demand function for air travel between the U.S. and Europe has been estimated to be: ln Q = 2.737 - 1.247 ln P +1.905 ln I where Q denotes number of passengers (in thousands) per year‚ P the (average) ticket price and I the U.S. national income. Determine the price elasticity and income elasticity of demand (8 points). From Lecture Module 3 Equation 4 we learned the alternative formulation of elasticity. Alternative formulation of elasticity EP = dQ/dP * P/Q = dlnQ/dlnP Natural log:
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4.2 Worksheet – Calculating Elasticity of demand 1. Otten Industries sells notebook computers for $800 a computer. Mrs. Otten‚ owner‚ decides to decrease the price of these computers to $750. As a result‚ the quantity demanded for notebook computers rose from 500 to 550. a. Calculate the percentage change in price ___________________ b. Calculate the percentage change in quantity demanded ____________ c. Calculate the elasticity of demand _______________________ d. Is it elastic‚
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Compute the arc price elasticity of demand over this price and consumption quantity range. Ey = ((1800 – 1500) / ((1800 + 1500) / 2)) ((1.75 – 2.25) / ((1.75 + 2.25) / 2)) Ey = 300 ($4.00) -$0.50 (300) Ey = -8% 4. The subway fare in your town has just been increased from a current level of 50 cents to $1.00 per ride. As a result‚ the transit authority notes a decline in ridership of 30 percent. a. Compute the price elasticity of demand for subway rides. fare price increase
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Homework Questions 1) El Niño wind patterns affected the weather across the United States during the winter of 1997–1998. Suppose the demand for home heating oil in Connecticut is given by Q = 20 – 2Phho + 0.5Png – TEMP‚ where Q is the quantity of home heating oil demanded‚ Phho is the price of home heating oil per unit‚ Png is the price of natural gas per unit‚ and TEMP is the absolute difference between the average winter temperature over the past 10 years and the current average winter temperature
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elasticity of demand measures the responsiveness of the quantity demanded / price to a change in the quantity demanded / the quantity supplied / price. [Delete wrong words.] (b) Give the formula for price elasticity of demand. 2. Back in the mid-1990s‚ the government in the UK announced that for every 10 per cent rise in the price of cigarettes‚ the demand was likely to fall by 6 per cent. If this information was correct‚ what was the value of the price elasticity of demand for cigarettes
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Question 1 0 out of 1 points A minimum wage law in a competitive labor market Answer Selected Answer: causes equality between the quantity of labor supplied and the quantity demanded. Correct Answer: creates a surplus of labor. Response Feedback: creates a surplus of labor. Question 2 0 out of 1 points A price ceiling set below the equilibrium price means that the quantity supplied ____ the quantity demanded so that a ____ exists. Answer Selected Answer: is less than;
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It has been become an issue of great concern that the accounting profession must find a common theory in order to address and put the issue at rest. This therefore‚ has called for the study of this topic under review “the demand for and supply of accounting theories: the market for excuses. As a result of this several questions have been raised. For instance‚ the question of why accounting theories are predominantly normative has been put forward by this article? Secondly‚ why no single theory in
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Production of Ice Cream Using Winged Bean Milk Abstract: Ice cream utilizing winged bean (sigarilyas) milk in place of cow’s milk was produced. Although the ice cream produced did not rate very high in terms of taste‚ the texture‚ odor and appearance are comparable to that of regular homemade ice cream. The experimental ice cream was mom nutritious than the regular homemade ice cream. This was due to more protein and less fat found in winged bean milk‚ the amounts of which were determined
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PRODUCT: ICE CREAM Stores: Mimo’s‚ MacDonald’s Mimo’s Target: all people with lower and middle incomes Mimo’s is a Colombian company created in 1979‚ specialized in the production and sale of ice cream and complementarity products‚ They offer different flavors of ice cream with different presentations‚ since presentations for children like claws or snow man until classic ice cream in cone that is attractive for the families in special the children. In Centro Chia the establishment
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