The Marketing Plan for Hong Kong Express Course: Higher Diploma in Marketing Management Code: BA124026 Class: 1B Student names: Lau Cheuk Yee (130746216) Fan Wan Sheung (130046771) Ng Yu Heung (130037055) Shum Lai Ping (130752340) Mok Ka Ki (130227164) Content Executive Summary .p.3 Situation Analysis Company and product / brand background p.4 Customers’ needs‚ target markets p.5 SWOT analysis p.6 Marketing Objectives p.10 Marketing
Premium Hong Kong Low-cost carrier Airline
Air Transport Industry in Hong Kong Overview As one of the regional hubs for Asia‚ Hong Kong is connected with most urban centres in Asia and half of the world’s population within 5 hours of flight time. Currently‚ more than 100 airlines operate about 1‚000 flights daily‚ linking the Hong Kong International Airport (HKIA) to about 180 destinations worldwide including 48 cities on the Chinese mainland. Handling 56.5 million passengers and 4.03 million tonnes of cargo and in 2012‚ HKIA was Asia’s
Premium World's busiest airports by passenger traffic Hong Kong Cathay Pacific
Research proposal Theme park tourism in Hong Kong ’Evaluate the development‚ expectation and prospective of locals and tourists‚ and the effectiveness of theme park tourism in Hong Kong ’ Content Abstract..............................................................................p. 2 Introduction..........................................................................p.2-4 Background..........................................................................p.4-5 Literature Review......
Premium Amusement park Magic Kingdom Tourism
Introduction In the recent years‚ the tourism industry of Hong Kong has been suffering from a severe negative impact due to a scandal that occurred within the industry. The Zero Charge Tour literally indicates tour without payment of fee by the tourist‚ whereas‚ it is not precise to interpret the Zero Charge Tour in this way. The Zero Charge Tour means the kind of tour that requires the tourist to pay incredibly low fee. Distinguished from the traditional group tour‚ it appears to be more economic
Premium Tourism World Tourism Organization Hong Kong
rnrmarketresearch.com/luxury-goods-in-hong-kong-china-market-report.html Luxury goods experienced a slowdown in current value growth for 2012 against 2011‚ largely attributed by the unstable economic conditions brought about by the 2011 Euro crisis as well as the slowing down of the Chinese economy. While consumers’ sentiments were still relatively strong‚ spending continued to tilt towards a more cautious end. Depreciation of Euros also saw more consumers heading to Hong Kong for holidays and in turn purchasing
Premium Goods Luxury good Luxury vehicle
is 7.03 million. In 2009‚ Hong Kong had a birth rate of 11.7 per 1‚000 population and a fertility rate of 1‚032 children per 1‚000 women.Residents from mainland China do not have the right of abode in Hong Kong‚ nor are they allowed to enter the territory freely. However‚ the influx of immigrants from mainland China‚ approximating 45‚000 per year‚ is a significant contributor to its population growth – a daily quota of 150 Mainland Chinese with family ties in Hong Kong are granted a "one way permit"
Premium Hong Kong
1. Title “How can a budget airline survive in Hong Kong” 2. Aims To find out the success factors and forecast the future of budget airline in aviation industry‚ apply those factors to analyze the operation strategy of a budget airline which would like to survive in Hong Kong market. 3. Background. In the recent years‚ budget airline becomes more and more popular. Many people choose low-cost airline to save the cost in transportation so they can spend more on the activities. Ryanair‚ the largest
Premium Low-cost carrier Airline Southwest Airlines
Helpers in Hong Kong Content 1. Introduction 2. Background Information A) Population and Nationality of FDHs B) Major Problems 3. Relevant Policies for FDHs Loophole of the policy for the FDHs 4. FDHs in other countries 5. Suggestions on possible areas for policy changes 6. Conclusion 7. References 1. Introduction The paper is going to study the foreign domestic helpers (FDHs) work in Hong Kong‚ to see whether
Premium Employment Domestic worker Foreign domestic helpers in Hong Kong
OASIS HONG KONG AIRLINES LIMITED – WHAT WENT WRONG AND WHAT SHOULD HAVE DONE TO SAVE IT FROM BANKCRUPTCY Table of Content 1. 2. 3. 4. 5. 6. Company Background Liquidation Timeline Causes of Failure Impacts of Oasis’s Case What Should Have Done to Save Oasis from Bankruptcy Conclusion Company Background Oasis Hong Kong Airlines Limited • Long-haul budget airline • Hub at Hong Kong International Airport • Founder Mr. Raymond Lee Ms. Priscilla Lee • Started operation – Oct 26‚ 2006 Company
Premium Low-cost carrier Airline Cathay Pacific
Identify one type of the social welfare‚ discuss its services of Hong Kong and a)explain its values‚ rationales and objectives; b)ways of service delivery; c)discuss the strengths and weaknesses of the service and d)make suggestions to improve the services in future. CSSA—AN INTRODUCTION The comprehensive Social Security Assistance Scheme (CSSA) is surely one of the most influential social welfare in Hong Kong‚ in terms of money and beneficiary. In the fiscal year of 2010
Premium Welfare Unemployment Welfare fraud