Tesla Motors in Singapore Chen Zhao | Eric Lim | Kshitij Gopal | Sidhanth Gopishetty Tesla Motors is an American automobile manufacturer specializing in designing‚ manufacturing and selling electric cars and electric vehicle power train components. Headquartered in Palo Alto‚ California‚ it was founded in 2003 by a group of Silicon Valley entrepreneurs led by Elon Musk (of PayPal and SpaceX fame). The stated goal of the company is to drive the world’s transition to electric mobility by offering
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INTERNATIONAL MARKETING CASE ANALYSIS SEMINAR : TESLA MOTORS INC. FREDERIC Jerry ABASSI Hafiz MBOUI Celjhussia WANG Xuxing INTRODUCTION : In 1827‚ the french mathematician and physician Jean-Baptiste Fourier come up with the notion of greenhouse. Therefore was introduced for the first time the notion of global warming. In 1967‚ whether 140 years later two scientists made the first global warming previsions: doubling of the carbon dioxide at the beginning of the twenty-first century
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BIOGRAPHY OF NIKOLA TESLA 1994 Brotherhood of Life‚ Inc.‚ 110 Dartmouth‚ SE‚ Albuquerque‚ New Mexico 87106 USA "SPECTACULAR" is a mild word for describing the strange experiment with life that comprises the story of Nikola Tesla‚ and "amazing" fails to do adequate justice to the results that burst from his experiences like an exploding rocket. It is the story of the dazzling scintillations of a superman who created a new world; it is a story that condemns woman as an anchor of the flesh which
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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car‚ Tesla Motors Inc August 20‚ 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose‚ company mission‚ company overview‚ industry analysis‚ Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis‚ SWOT Analysis‚ References
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Tesla Final Paper (Edited).docx1/ 4 Tesla’s mass-market ambitions on charge SummaryThis article discusses the different aspects of Tesla’s rise to prominence and the electric car manufacturer’s strategies for maintaining its status. This profile of Tesla’s roots and its prospects for the future touch on the following topics: niche market competition; financial obstacles in the past‚ present and future; and production techniques.I. Product DifferentiationIn this section‚ product differentiation‚ which
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INTRODUCTION Nikola Tesla was born on July 10‚ 1856 in Smiljan‚ Lika‚ which was then part of the Austo-Hungarian Empire‚ district of Croatia. His father‚ Milutin Tesla was a Serbian Orthodox Priest and his mother enjoyed great fame throughout the countryside for her skill and originality in needlework‚ and doubtless transmitted her ingenuity to Nikola; though it naturally took another and more masculine direction. Tesla was educated at the Realschule‚ Karlstadt in 1873‚ the Polytechnic Institute
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Tesla made the use of television‚ computers‚ radios‚ and even smartphones possible (“Top 11”). In society today‚ people are always on their phones‚ using computers‚ or watching television this is the main form of communication. Tesla’s contribution in the development of these forms of communication has greatly impacted lives every day. For instance‚ “Tesla coils are a type of electrical circuit used to generate low-current‚ high
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PAPER FOR INTERNATIONAL MARKETING: ELECTRIC CARS BY TESLA MOTORS Submitted by: Bruks BM 236 THE TREND OF THE FUTURE: ELECTRIC CARS BY TESLA MOTORS I. SITUATIONAL ANALYSIS The concern for the environment has never been bigger than at the turn of the century. The growing acceptance of global warming‚ coupled with the growing green marketing galore gave impetus for the clamor for major auto companies to build a better and more affordable electric
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Business Strategy Case Study-TESLA Team 1: Nitin Majgi Ben Kempenich Nomi Lee David Daar Should Tesla move start to produce gasoline or hybrid powered vehicles? Competitors: Tesla Motors has a focus of differentiation strategy‚ concentrating only on small group of people‚ who are rich and environmental conscious‚ attracted by stylish and beautiful looks of its cars. Because‚ it will be hard to reach out and compete with other auto-manufactured brands
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efficiencies‚ better control over the costs of inventory‚ warranty service‚ pricing‚ and the development of the Tesla brand. Tesla’s Principal Marketing Goals: To generate demand for vehicles and drive leads to sales teams. Build long-term brand awareness and manage corporate reputation. Manage our existing customer base to create loyalty and customer referrals. Enable customer input
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