ROYAL CARIBBEAN CRUISES SWOT Analysis SWOT ANALYSIS RCC is the second largest global operator of cruise ships and holds a market share of about 35% in the oligopolistic North American cruise market. The company may face a considerable decline in its earnings due to increasing fuel prices. Strengths Dominant business position Strong brand recognition Consistent increase in revenues Weaknesses Increasing expenses Low efficiency Inadequate presence in high growth European market Opportunities
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Responsibility & Ethics III. External Environment (EFAS): Opportunities and Threats(OT) (Ch. 4) A. Societal Environment B. Task Environment (Industry Analysis) C. EFAS Table IV. Internal Environment (IFAS): Strengths and Weaknesses (SW) (Ch. 5) A. Corporate Structure B. Corporate Culture C. Corporate Resources (Competencies) 1. Marketing 2. Finance 3. Research and Development 4. Operations and Logistics 5. Human Resources 6. Information Systems D. IFAS Table V. Analysis of Strategic Factors (SWOT
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Introduction: BP has been operating in Russia since the early 1990s. In 1997‚ it purchased a 10 per cent stake in Sidanco‚ the Russia’s 4th largest oil company. The stake was subsequently increased to 25 per cent plus one share in 2002. In 2003‚ BP merged its interests in Russia with those of TNK to create TNK-BP‚ a hugely successful joint venture employing around 50‚000 people and operating in nearly all of Russia’s major hydrocarbon regions. Since its formation‚ TNK-BP went on to become Russia’s
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Case 2 The Wallace Group‚ Inc. I. CASE ABSTRACT Harold Wallace‚ founder‚ serves as Chairman and President of the Wallace Group. He owns 45 percent of the outstanding stock. The company consists of three operating groupsElectronics‚ Plastics‚ and Chemicals‚ which generate sales of $70 million. Mr. Wallace continues direct operational control over the Electronics Group. Several years ago‚ Wallace and the Board embarked on a strategy of diversification into plastics and chemicals in order
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Rogue wave Rogue waves up to 100 feet tall are a spontaneous natural phenomenon that cannot easily be predicted. In 2005‚ the Grand Voyager of Iberojet Cruises was smacked by a wave that knocked out propulsion and communications systems and injured 20 passengers. In 2010‚ the Louis Majesty‚ operated by Louis Cruise Lines‚ was struck by 26-foot waves off the coast of France‚ smashing glass and killing two of the 1‚400 passengers and injuring another 14. Preventive measures: Ship windows are being
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The cruise industry is currently going through a period of rapid growth and change. In the past‚ cruising was seen as the preserve of the elderly‚ rich and famous. Today the number of cruise passengers is growing steadily and the industry has introduced products aimed at a wide range of customers‚ including families‚ young people and groups. Prices for many cruise products have fallen as the major tour operators have entered the market. Latest figures from the Passenger Shipping Association (PSA)
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We have all decided to go on a Carnival Cruise line costing us all $601.36 apiece; together it will cost $2‚405.44‚ for seven nights in the Bahamas and Florida area. We will all drive up to Maryland‚ Baltimore using $50 in gas for both ways and leaving the houses at 1:00 pm. We will also eat about $4 to $5 a person worth of food on the way down there then on the way back we will spend probably the same amount in order to eat again. On the first day of the cruise we will unpack and relax until
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of directors are the internal stakeholders that were negatively affected by Micky Arison’s decision to remain out of the public eye after the Costa Concordia disaster. Also the owners might take a loss in stock if people start to take money out of Carnival. Board of directors are responsible for helping set the organization’s overall strategic goals and approve the major decisions. Competitors are the external stakeholders who were positively affected by Micky Arison’s decision to remain out of the
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Pestel Analysis Political Factors : * War‚ terrorism‚ geopolitical uncertainties; issues beyond company’s ability to control. * 52% of the company’s net sales in 2007 coming from countries outside America. * Manufacturing or logistics might be interrupted by political events in the manufacturing countries. Economic Factors : * Overall global economy outlook is not good. * Inflation reduced consumer’s expenditure on luxuries. * Economic crisis influencing Apple’s retail’s
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Dell‚ Inc. Case Study First: Problem Diagnosis: Over the years‚ Dell has devised very successful strategies to increase customer loyalty and reduce costs. However with the passage of time‚ the company has failed to have a proactive approach to capitalize the opportunities provided by the environment and sustained its competitive advantage. 1. Use of the direct selling approach: This approach has been the main competitive advantage of Dell over the years‚ which enabled the company to create strong
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