Case DELL—USING E-COMMERCE FOR SUCCESS The Problem/Opportunity Founded in 1985 by Michael Dell‚ Dell Computer Corp. (now known as Dell) was the first company to offer personal computers (PCs) via mail order. Dell designed its own PC system (with an Intel 8088 processor running at 8 MHz) and allowed customers to configure their own customized systems using the build-to-order concept (see Chapter 2‚ Appendix 2A). This concept was‚ and is still‚ Dell’s cornerstone business model. By 1993‚ Dell had become
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Market Trends and Changes in Dell Computers Kim Jones University of Phoenix ECO/365 Dr. Dominic F. Minadeo September 10‚ 2009 Market Trends and Changes in Dell Computer This paper will describe market trends that Dell Computer may face in the near future. Possible changes will be identified within the following areas; market structure‚ technology‚ government regulation‚ production‚ cost structure‚ price elasticity of demand‚ competitors‚ supply and demand. This paper will also touch
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main features of Dell direct sale model 5 3.0. SWOT Analysis 6 3.1 strength 7 3.2. Weakness 8 3.3. Opportunity 8 3.4. Threat 9 4.0. Problems of Dell direct sales model 9 4.1. Internal factors 9 4.2. External factor 11 5.0. Recommendation 12 6.0. Reference 14 Hartline‚ Ferrell. (2011).Marketing Management Strategies. International Edition. 5th Edition. South Western Cengage Learning: Canada 14 1.0. Introduction In the newest magazine named “Fortune”‚ Dell is No.51 of 500
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manufacturing plants have moved to cheaper labor cost countries. In the future‚ the industry will keep seeing mergers and alliances between companies to complement their services and product to better satisfy their customers such as the alliance between Dell and Lexmark. Apple Apple was founded in 1977. Its mission statement is “Apple will be a leader in providing simple‚ powerful‚ high-quality information products and services for people who learn‚ communicate‚ and create”. Apple is distinguished
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Case 7-5: Dell Computer Corporation Discussion questions 1. What is Dell’s strategy? Dell’s strategy was based on: • Market leadership as a result of a persistent focus on delivering the best possible customer experience. Direct selling‚ from manufacturing to consumer‚ was a key component of its strategy. • Its reputation as one of the world’s most preferred computer systems companies and a premier provider of products and services that customers worldwide needed to build
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DELL COMPUTERS TO BECOME A PRIVATE COMPANY IN AN EFFORT TO AVOID BANKRUPTCY Michael the CEO of Dell became a business man when he was really young. He believed if you had an idea‚ worked hard and treated customers with special care you can make money and sometimes a lot of it. Michael started the company with a bare $1000. In 1984 where he started a company that custom made person computers. In 1988 is company grew into what’s known as Dell incorporation. And issued over 3.5 million shares to the
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strengths to bless others." Love is the strongest motivating force. Apple Strategy - pg-1‚ apple computers sales When your passions and strengths are focused on providing the best value possible to others‚ then you have found your sweet spot. Let see how Dell and Apple have embraced their respective sweet spots: [pic]
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the company? Dell uses a just in time order fulfillment policy and accurate forecasting of sales to minimize inventories. This allowed Dell to hold inventory of finished products far below levels of their competitors (10-20% compared to 50-70% industry level) and furthermore allowed them to quickly implement changes to their product lines as new technologies became available. This quick inventory turnover also allowed Dell to retain more capital. Finally‚ this policy enabled Dell to respond immediately
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Dell had expanded beyond PCs to servers‚ storage‚ and communications equipment Because of the softening of the global economy and the events of September 11‚ demand for PCs was down sharply Dell responded with an aggressive price strategy and reduced costs through workforce reductions and facility consolidations Dell bases its success on its build-to-order‚ direct sales model Because of the tariff-free provisions of Mercosur and the close proximity of Dell’s manufacturing facilities in the
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2. Accounting functions This chapter will discuss the organization of Dell in general and provide insights about the Dell business. Will discuss the different stakeholders who are interested in Dell Company and what the key resources of Dell are. Will see the role of accounting within the organization and the accounting software‚ if any‚ they use. 2.1. About Dell Michael dell is the founder for Dell Company. Michael‚ with twenty seven years old‚ was the youngest CEO of a fortune 500company in
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