1.Straightforward. Unique. Powerful. Dell has based its success on a simple concept: maximizing their understanding of our customers’ needs‚ and then fulfilling them with superb value; high-quality‚ relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use. Their continuously evolving strategy combines a revolutionary direct customer model with new distribution channels to reach more consumers and small businesses. So that their
Premium Sales Customer service Customer
Dell Inc Dell ’s name rings from the desktop to the data center. The world ’s #3 supplier of PCs (behind #1 HP and China-based #2 Lenovo)‚ the company provides a broad range of technology products for the consumer‚ education‚ enterprise‚ and government sectors. In addition to its line of desktop and notebook PCs‚ Dell offers network servers‚ data storage systems‚ printers‚ Ethernet switches‚ and peripherals‚ such as displays and projectors. It also markets third-party software and hardware. The
Premium Apple Inc. Balance sheet Steve Jobs
made contributions to the field are Michael Dell and Andy Grove. Michael Dell is the founder and CEO of Dell Computers. Andy Grove the former CEO and cofounder of Intel. How these two men got started in their perspective fields and the obstacles they have overcame to make their companies on the Fortune 500 list. We will compare their styles‚ changes they made‚ and how they kept their companies on top of their perspective fields. Michael Dell started his computer company in college dorm
Premium Microprocessor Personal computer Intel Corporation
future. Lastly‚ the threat of substitutes was low but growing. Consumers were becoming reliant on PC’s as they became commodities but new technologies such as laptops‚ PDA’s‚ and smartphones among others were slowly emerging. Business Model Although Dell sold to a diverse range of customer segments‚ they generally targeted the
Premium Personal computer Hewlett-Packard
Week Six Case Analysis: Dell Direct and Not-So-Direct MRKT 5000 Online Course Julia Huelsmann Dell Direct and Not-So-Direct Case Summary: When the Texas-based Dell computer company started in 1984‚ its creator Michael Dell was interested in having a completely different distribution approach from his competitors. In order to keep costs low‚ minimize inventory costs and cater to customer needs‚ Dell sold directly to customers. By 1997‚ Dell’s distribution model was working extremely
Premium Marketing Dell
Real world situation – Dell Inc. Dell Inc. was founded in 1984 by Michael S. Dell‚ who developed the supply chain formula‚ which would end up making Dell one of the world leaders in PC sales. When applying the resource-based view and the VRIN-framework to Dell‚ it becomes clear that Dell has a definite competitive advantage. Dell’s success-formula combines several resources which are “unique‚ valuable to customers‚ and difficult to imitate”. What makes Dell so special‚ is the fact that it does
Premium Sales Customer service Dell
March 4‚ 2011 Case-Revitalizing Dell I. Diagnosis Question 1: The most critical shifts in Dell’s contextual factors‚ including industry dynamics‚ trends‚ technology changes and shift of the competitive landscape are following: The industry has changed significantly over the last 20 years. The traditional business model in the PC industry was inside-out‚ supplying machines based on orders from distribution‚ resell and retail channels‚ thus following the indirect selling concept. Dell’s direct
Premium Customer service Personal computer Customer
Michael Dell Taking The Direct Approach October 9‚ 2008 2. URL: http://www.entrepreneur.com/article/197566 Michael Dell Founder of Dell Computer Corp. Founded: 1984 "You don’t have to be a genius or a visionary or even a college graduate to be successful. You just need a framework and a dream."-Michael Dell Michael Dell wasn’t the
Premium Personal computer
I. INTRODUCTION 1. About the company Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 103‚300 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the
Premium Personal computer Dell Marketing
Dell Computer Corporation Dell Computer is maintained and increased their competitive advantage. They want to maintain a low cost position to maximize the value passed on to customers‚ while driving costs lower and lower. They also want to drive aggressive pricing and profitability gain share. Dell wants to always put customers first and remain aggressive about driving improved customer value across all Dell business. Employee support of Product Leadership‚ Customer Experience‚ and Globalization
Premium Dell Personal computer Customer service