Dell-New Horizons HBS case-9-502-022 Introduction As a consecutively successful and fast-growing company‚ Dell’s management got the pressure of maintaining the rapid growth. On the other hand‚ the hyper-growth in the PC industry over-drafted some growth potential in the coming years and the bubble of the internet economy burst so the speed of the growth would slow down. Since March 2000‚ Dell’s performance in market capitalization and stock prices had got a slump. In addition‚ competitions were
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Dell Inc. Identify and evaluate Mission Statement ES# 2-2 Dell‚ Inc. manufactures and markets PC’s. They also offer many other types of products that are marketed towards the private consumer‚ education‚ enterprise‚ and government sectors. The company was created by Michael Dell in 1984 with a mere $1‚000. Instead of using traditional retail channels Dell decided he would make computers made-to-order. By doing this Dell could eliminate a mass of inventory
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What attract me in the Dell Company is to see how a vision can match the future. □ The Company was founded in 1984 by Michael Dell‚ now the computer industry’s longest-tenured chief executive officer‚ on a simple concept: that by selling personal computer systems directly to customers‚ Dell could best understand their needs‚ and provide the most effective computing solutions to meet those needs. Dell Computer’s mission statement is: "Dell’s mission is to be the most successful computer
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Dell company Dell mission:. fully integrate environmental stewardship into the business of providing quality products‚ best-in-class services‚ and the best customer experience at the best value. I think it’s a good mission because it talks about the actual position of dell and what its doing‚ not about future‚ and because it includes the customers and products and services‚ which is important to be included in a mission statement. Dell vision: to Provide Accessible Computers to Visually-Impaired
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Management and organizational behavior The Dell Company has made choices using the systems and contingency approaches to management of the company. Firstly‚ the company’s strategy of having the customer of the product design it himself is a systematic in that the company builds a machine that is precise to the consumer’s needs thus reducing the overall time and cost of the process. The specified designs also means very little resources in primary research as the consumers can choose exactly what
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most effective supply chain management systems work with actions totally unbeknownst to its customers. The customers are able to order goods and services at competitive prices‚ and how these items are acquired goes unnoticed. To the casual observer‚ Dell Corporation’s business is deceptively simple and operates seamlessly and effectively. For example‚ an interested customer goes onto the Internet‚ prices and orders a computer customized with a desired set of components‚ and two to three days later
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findings of a case study of the computer industry. The first section of the case study explores Dell’s use of direct channels and Compaq’s use of indirect channels in Canada. We will see how Dell uses the direct model to easily allow the customization of computers for consumers‚ and how the direct model allows Dell to operate with very little inventory through the use of a just-in-time inventory system. Compaq uses indirect channels to utilize the ability of its wholesalers to efficiently move its computers
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1. List ways that Dell conducts research on its customers to continually improve products and services. To continually improve their products and services Dell conducts research through: customer service online surveys brainstorming session in forum or groups using the telephone Dell posts online questionnaires to create customer responses to specific ideas as part of their market research. Ideastrom gives to the customer the ability to interact and suggest ideas to improve
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List all the types of EC transactions used by Dell. Dell EC direct and aggressive marketing activities were carried out. Accept aggressive online order to meet the needs of customers the option of adding additional products from your Web site. EC transactions of the type that is used by Dell seems to be largely divided into two categories. B2C Dell PC sold to customers through its Web site. B2B SMEs (Small businesses up to 200 employees employees 200 people‚ that is not) Medium and large
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HBS CASE: BUILDING A SOCIAL MEDIA CULTURE AT DELL Answers from Chenghao Zheng (Chuck) 1. Why has Dell been successful at building a social media program? Dell developed a social media program that helped solve customers’ problems‚ improve Dell’s reputation‚ and educate customers. It depended on social media to improve sales‚ predict trends of the market and create the better brand perception online. The company builds the business case for social media‚ which creates an astonishing model to reduce
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