A SUMMER TRAINING REPORT ON MARKETING STRATEGY OF NIKE AT “NIKESHOES INDUSTRIES LIMITED” SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) TRAINING SUPERVISOR SUBMITTED BY SESSION 2005-2008 ACKNOWLEDGEMENT The present work is an effort to throw some light on Marketing Strategy of Nike at “Nike Industries Limited”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help
Premium Athletic shoe Nike, Inc. Marketing
Just Do It Ever since the 80’s the brand Nike has practically owned the sports merchandise and clothing market. For as long as I can remember Nike has always made my favorite shoes and clothing. This has continued throughout my life up until today‚ I have easily accounted for over two thousand dollars worth of sales going to the company. Thinking about this made me really question whether my money is going to the right place. According to Nike.com ‚ there overall goal is to develop products
Premium Management Marketing Strategic management
TABLE OF CONTENTS Executive Summary…………………………………………………………………….…………p.4 History…………………………..…………………………………………………………………..p.6 Profile of CEO………………….…………………………………………………………………..p.7 Competitor’s Profile………….…………………………………………………………………….p.7 Industry Profile……………………………………………………………………………………..p.8 Company Analysis…………………………………………………………………………………p.9 Industry Analysis………………………………………………………………………………......p.24 Top Competitor Analysis………………………………………………………………………….p.25 Other External Forces……………………………………………………………………………
Premium Athletic shoe Nike, Inc.
Pride and Prejudice Both Texts Letters to Alice Connections/Comments about texts Context (prompts‚ purpose‚ shapes‚ values) Personal context and social‚ political and historical context Austen is covert and implicit because she is female “if you turned out to be barren‚ that was a terrible disaster‚ not just personally but socially” “breaking through the thin walls between idea and experience” – reality poking into your life and preventing artists notions A teacher Cold war reference
Premium Pride and Prejudice Jane Austen Epistolary novel
Globalization and Nike‚ Inc. Industry Overview The athletic footwear industry has experienced significant growth over the last two decades. Since 2001‚ consumers in the United States have spent more than $13 billion and have purchased over 300 million pair of athletic shoes. While the industry is highly segmented by sport category‚ models and price‚ a few large players dominate the branded shoe segment. The top ten-footwear companies control over 70 percent of the market share for global athletic
Premium World Trade Organization Athletic shoe International trade
SWOT analysis: Nike Introduction Like most companies‚ Nike has corporate strengths and weaknesses. However‚ in the 50 years that Nike has been in business‚ it has weathered most challenges. From its maverick days as an upstart sports shoe brand being sold out of the back of the trunk of its owners’ cars at track meets‚ through the 80s and 90s when it lavished multi-million dollar endorsement deals on sports icons. Following is a SWOT (strength‚ weakness‚ opportunity and threat) analysis of
Premium Shoe Nike, Inc. Athletic shoe
Introduction: This paper is a case study of Nike Inc. I will give a brief overview of the history‚ products‚ company goals‚ company challenges‚ financial report and sourcing strategies. My main sources of information are internet databases‚ company annual reports‚ and financial articles. Company Overview: Nike Nike incorporated‚ the world’s leading designer and marketer of authentic athletic footwear‚ apparel‚ equipment‚ and accessories for a wide variety of sports and fitness activities
Premium Nike, Inc. Athletic shoe Bill Bowerman
Nike Marketing Plan By: Marketing Management MM522 March 2004 Outline I. Executive Summary II. Table of Contents III. Company History IV. Marcoenvironment a. Demographic b. Economic c. Social d. Political e. Technological f. Ecological V. Competitive Advantage a. Industry Environment b. Operating Environment VI. Four P’s of Marketing a. Product b. Place c. Promotion d. Price VII. Core Competencies a. Strengths b. Weaknesses c. Opportunities d. Threats VIII. Business
Premium Athletic shoe Nike, Inc.
d o Pr Pla sis an 2 St y 00 2 ic al eg An ay t c M ra St omi n co E U.S Department of Commerce Technology Administration RTI Project Number 7007.011 The Economic Impacts of Inadequate Infrastructure for Software Testing Final Report May 2002 Prepared for Gregory Tassey‚ Ph.D. National Institute of Standards and Technology Acquisition and Assistance Division Building 101‚ Room A1000 Gaithersburg‚ MD 20899-0001 Prepared by RTI Health‚ Social‚ and Economics Research Research Triangle
Premium Software testing
VS 1 A COMPARITIVE ANALYSIS OF MARKETING STRATERGIES FOLLOWED BY NIKE AND ADIDAS TEAM MEMBERS ANUPAMA VENU CLAES JOTORP DEEPAK TUSHIR GUSTAV TENERZ SAIRAM KRISHNAN SANJAY SHARMA SUNANDA SURESH 09014 09126 09032 09128 09088 09090 09112 2 INDEX 1. INTRODUCTION 1.1. BRIEF ANALYSIS OF INDUSTRY 1.2. BRIEF DEFINITON OF INDUSTRY 1.2.1.TRENDS IN THE INDUSTRY 1.2.2.MARKET ANALYSIS 1.2.3.MAJOR PLAYERS AND MARKET SHARES 1.3. MAJOR FORCES SHAPING THE INDUSTRY 1.3
Premium Nike, Inc.