to the positioning. Also it affects other marketing mix elements such as product features‚ channel decision and promotion. I decided to choose the most popular beer brands‚ which are selled mostly in Turkey. First I want to start with „Efes Pilsen“. Efes is a turkish product and a 50cl bottle ha a price of 4.25 TL. It tastes softly. „Tuborg“ has the same price for the same mass. It is known to use 100% malt. Thats why customers like Tuborg a lot in the last time. „Bomonti Beer“ which gets
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certain areas where Mc Donald’s can improve its performance. Mc Donald’s EFE Matrix McDonalds is one of the Americas largest fast food chain. It was opened in 1940. McDonalds head quarter is at Oak Brook Illinois. Being the market dominator in the fast food market it is necessary to understand what is making McDonalds a leader in its market segment. So for that we will go through an EFE Matrix. External Factor evaluation (EFE) is the widely known strategic tool to measure the external environment
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thought of how to pay long-term debt‚ how to survive and how to avoid further expenses. Human Resources- Due to cost-cutting‚ employees are reduced into lower number. Time- Alternative Courses of Action: * Conduct external factor evaluation (EFE Matrix) and internal Factor evaluation so that the company will have a realistic information to use in choosing the best strategy to pursue. The disadvantage of IFE compared to other tools is that it is subjective but it is far more realistic. The
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opportunities and threats in recent issues of newspapers and magazines and on internet‚ relevant to this sector. Find out the weaknesses and strengths of that firm and prepare a precise and comprehensive SWOT analysis in bulleted form. (10) Prepare the EFE matrix for that company with not more than 10 external factors relevant to the firm. (5) Prepare the IFE matrix for the company with not more than 10 internal factors of the firm. (5) Construct a large nine-cell diagram that will represent your
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2011-2012 2012-2013 2011-2012 2012-2013 Current Ratio 2.5 2.5 3.4 4.0 Quick Ratio 0.5 -0.2 0.6 1.0 Long Term Debt to Equity 0.2 0.4 2.7 1.8 Inventory Turnover 12.9 10.0 9.3 8.6 Total Assets Turnover 1.4 1.4 1.4 1.4 Accounts Receivable Turnover 65.1 58.8 48.9 39.2 Average Collection Period 5.6 6.2 7.5 9.3 Gross Profit Margin 0.4 0.4 0.4 0.4 Net Profit Margin 0.0 0.0 0.0 0.0 Return on Total Assets (ROA) 0.0 0.1 0.1 0.1 Return on Equity (ROE) 0
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Habitus Habitus is part of a set of learned characteristics‚ skills and ways of acting‚ that are often taken for granted and which are acquired through the activities and experiences of everyday life. Pierre Bourdieu defined habitus and something that is created through a social rather than an individual process leading to patterns that are long term and versatile from one context to another‚ but that also shift in relation to specific contexts and over time. He argues that characteristics
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SHELL Group 3 SHELL CHANDRAN PBS 1312081 KARTHIA KUMAR PBS 1311215 LOKE WAI TENG @ Ivy PBS 1321254 NOOR DASRAFEEZAL PBS 1312083 ARWIDAH PBS 1311116 LEE VOON CHIEN PBS 1311225 GOH JING WEI PBS 1311067 OUTLINE 1. INTODUCTION 2. PESTLE ANALYSIS 3. EFE MATRIX 4. IFE MATRIX 5. IE MATRIX 6. CONCLUSION 7. REFERENCES INTRODUCTION • Shell‚ one of the world’s largest and most profitable multinational companies. • Shell is a global group of energy and petrochemical companies. Its aim is to meet the energy
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Internal-External (IE) Matrix THE IFE TOTAL WEIGHTED SCORES Strong Average Weak 3.0 to 4.0 2.0 to 2.99 1.0 to 1.99 Grow and build 4.0 3.0 2.0 t n [pic] THE EFE Medium TOTAL 2.0 to 2.99 WEIGHTED SCORES Low 1.0 to 1.99 High 3.0-4.-0 Hold and maintain Harvest
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External Factor Evaluation (EFE) Matrix An External Factor Evaluation (EFE) Matrix allows strategists to summarize and evaluate economic‚ social‚ cultural‚ demographic‚ environmental‚ political‚ governmental‚ legal‚ technological‚ and competitive information. The EFE matrix consists of five steps process. Five-Step process: • List key external factors (10-20) Opportunities & threats. You have to prepare a list of all external factors which will affect the EFE matrix. These factors should
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different than those of my own mother and father‚ I just didn’t think about it. Efe and I never really talked about the differences between our lives. I never asked about her family or time in Nigeria and she never asked me about what it was like moving all the time. If I were in the same situation again today‚ I would definitely make more of an attempt to understand the differences between us instead of ignoring them. While Efe and I were best friends despite our differences and never let those differences
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