Assignment 1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business‚ Marketing‚ Competition
Premium Internet marketing Search engine optimization Pay per click
TUI UNIVERSITY Robert M. Brown Jr. Module 1 Case Assignment‚ Why does E-Bay have problems in its Asian Markets? Course Number: International Business 401 Dr. Fadia Alkhalil February 15‚ 2011 Abstract This paper will identify some of the reasons why E-Bay has problems in the Asian Markets as an internet auction provider. After examining articles from Philip Kotler and David Gertner as well as Moon Ihlwan among others‚ this paper will provide my answers about why did EBay want to expand
Premium Marketing Asia Auction
1. Department for Transport The Department for Transport is the government department responsible for the English transport network and a limited number of transport matters in Scotland‚ Wales and Northern Ireland which are not devolved. The DfT is concerned about the number of injuries and fatalities caused by drink driving on Britain’s roads. They wish to run a new anti-drink driving campaign. For these types of campaigns‚ they normally use a variety of media including TV‚ radio‚ cinema‚ newspapers
Premium News Corporation Sampling Toyota
1. Introduction Title of the article is ‘Strategy as Simple Rules’ and it was written by Kathleen M. Eisenhardt and Donald N.Sull. The aim is to show how the strategy of simple rule is used in complex business. Yahoo is the company that had successfully used simple rule strategy to be the internet’s top portal. Company can choose among three distinct approaches to strategy and it requires different skill sets and works best under different circumstances. There are five types of simple rules: how-to-rules
Premium Company Strategic management Corporation
Answers: 1. Define and compare the business strategies and business models of Google and Microsoft. Google began as one Search Company among many but the effectiveness of its Page Rank search algorithm and online advertising services‚ along with its ability to attract the best and brightest minds in the industry‚ has helped Google become one of the most prominent companies in the world. The company’s extensive infrastructure allows it to offer the fastest search speeds and a variety of Webbased
Premium Google Linux Office suite
milestone in Search Engines was achieved in 1994 when "WebCrawler" started indexing the full text of the websites instead of indexing just the titles. Soon after many companies started investing in creating their own versions of Search Engines such as Yahoo‚ Lycos and Infoseek in 1994‚ Altavista in 1995‚ Inktomi in 1996‚ AskJeeves and Google in
Premium Web search engine Yahoo! World Wide Web
12‚ 2006 from http://askmerrill.ml.com/publish/marketingcenters/products/MF_DisclosureDocument_0406.pdf . Merrill Lynch (2006). Achieve Life on Your Terms. Retrieved on August 13‚ 2006‚ from http://askmerrill.ml.com/fa_front/1‚2280‚‚00.html?pg=cnp. Yahoo Finance (2006). Retrieved August 13‚ 2006‚ from http://finance.yahoo.com/q/ pr?s=mcd.
Premium Investment Finance
library.ggu.edu:80/login.aspx?direct=true&db=buh&AN=22375998&site=ehost-live> This article discusses the need for a revenue model for social networking websites like myspace.com. Myspace is a very active web destination‚ second only to yahoo in terms of page views. There are 106 million profiles on myspace.com. With such a prime web real estate‚ Myspace enjoys an excellent opportunity to serve as an advertising venue for prospective marketers to advertise their products. Similar to musicians
Premium Advertising Social network service Marketing
University of Jordan Faculty of Business Strategic Management “American Airlines ” Case Study Strategic Management Prepared By Fathi Salem Mohammed Abdulla 2009 37 Introduction American Airlines‚ Inc. (AA) is a major airline of the United States. It is the world ’s largest airline in passenger miles transported and passenger fleet size; second largest‚ behind FedEx Express‚ in aircraft operated; and second behind Air France-KLM in operating revenues. A subsidiary of the AMR Corporation
Premium Financial ratio American Airlines Financial ratios
Wal-Mart Stock Introduction I chose to monitor Wal-Mart stock throughout the semester. I began collecting my information every Friday afternoon after the market closed‚ beginning May 24‚ 2013 and ending July 5‚ 2013. I used Yahoo Finance to collect all of my data (Yahoo ‚ n.d.). Wal-Mart stock throughout my study fluctuated but stayed at a constant price. The fluctuation in price can be due in part to competition when compared to the stock of other competitors. The retail industry also played
Premium Wal-Mart Management Stock market