EXTERNAL FACTOR EVALUATION (EFE) MATRIX OPPORTUNITY THREATS POLITICAL Global inequalities Meeting the need of the present without comprising future has to be taken into account by food industry without undermining bottom line balance sheets Food cost climbing and global warming ECONOMY Rising cost of petroleum Input cost for bakers included commodities have declined. Bakeries may be passing along the cost of suppliers purchased on contracts signed before commodity price began to fall. Industry
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This ad for Estee Lauder’s Re-Nutriv Intensive Age-Renewal Crème was featured in Vogue magazine. The ad is two pages‚ one page of a well polished looking woman‚ and the next with the crème itself and a small passage. The target audience is most likely to be women over the age of 35 whose skin start to show signs of aging. This ad falls into the category of a promise ad and also a comparative ad. The slogan for this product is probably the bold words written above‚ “SuperCrème. Super Potent.” The
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I. EXECUTIVE SUMMARY The Estee Lauder Companiesin‚ Inc. is one of a Americans corporation in New York City. Estee Lauder is a manufacturer and market of four cosmetics product lines. 1) Skin care 2) make up 3) fragrances 4) hair care products. Estee Lauders sell its products mainly through upscale department stores‚ specialty retailers‚ upscale perfumeries and pharmacies and prestige salons and spas. Each of the company’s brands has a single global image that is promoted with
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Vision Statement: 4 Mission Statement: 4 External Audit 5 Opportunities & Threats 5 Competitive Profile Matrix (CPM) 6 External Factor Evaluation (EFE) Matrix 7 Internal Audit 8 Strengths & Weakness 8 Financial Ratio Analysis 9 Internal Factor Evaluation (IFE) Matrix 10 SWOT Matrix 11 SPACE Matrix 12 Internal External Matrix 13 Recommendations 14 Case Abstract The Estee Lauder Companies Inc. engages in the manufacture‚ marketing‚ and sale of skin care‚ makeup‚ fragrance‚ and hair care
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A.Positioning 1. Estee Lauder founded her company with her husband Joseph Lauder in 1946. When the company first started it had only four products‚ not 66 years later Estee Lauder manufactures and markets skincare‚ fragrance‚ make up and hair care products in 150 countries worldwide. The company is still mainly controlled by the family members who hold 70% of the voting shares in Estee Lauder company. Aside from selling their products under their own name‚ Estee Lauder also owns other beauty
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mission of Estee Lauder Companies. Retrieved from http://www.elcompanies.com.my 2. Corporate responsibility. Retrieved from http://www.elcompanies.com.my 3. Defining your organizations purpose: The importance of Vision‚ Mission and Values. Retrieved from http://knowledgenet.carmichaelcentre.ie/articles/defining-your-organisations-purpose-importance-vision-mission-and-values 4. Estee Lauder‚ an Executive Summary. Retrieved from http://www.freeonlineresearchpapers.com/estee-lauder-executive-summary
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ESTEE LAUDER HISTORICAL BACKGROUND Even those who aren’t experts in the field of cosmetics & fragrances recognize this most prominent and respected name. But the Company Estee Lauder‚ originally started by the fiercely ambitious ninth child in a Jewish immigrant family in Corona‚ Queens‚ New York‚ is today a household word to all whether or not they are involved in the field of cosmetics and fragrances. Estee Lauder‚ born Josephine Ester Mentzer‚ is a somewhat mysterious figure in that
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MANAGEMENT STRATEGY | ESTÉE LAUDER | | | Tea Karulia | 6/7/2013 | | COMPANY’S HISTORY The Company was founded in 1946 by Mrs. Estée Lauder. The initial products that were launched by Estee Lauder were: Super Rich All Purpose Creme‚ Creme Pack‚ Cleansing Oil and Skin Lotion. The Estee Lauder Companies Inc managed to become one of the leading producers and marketers of quality skin care‚ makeup‚ fragrance and hair care products around the world. The Company ’s products are sold
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The famous entrepreneur that I chose was Estee Lauder. She was born in Queens‚ New York in 1908 and in 2004. Estee started her own beauty company in the year 1946 she is known as a beautician and business executive. She came from a family of Jewish immigrants. Her uncle was the one who showed her how to make her own beauty creams. After graduating from high school she concentrated on her uncle’s business‚ she started to sell her own products at local hair salons as a teenager. The products that she
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Estee Lauder 2011 Case Study 1. Case Abstract This case study is about the cosmetics industry. The Estee Lauder Companies Inc. (Estee Lauder or "the company") is a globally recognized manufacturer and marketer of makeup‚ skin care‚ fragrances and hair care products. The company operates in the Americas‚ Europe‚ the Middle East and Africa‚ and Asia Pacific. It is headquartered in New York City‚ New York and employed about 32‚300 people as of June 30‚ 2011. The company recorded revenues of $8‚810
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