This report is made based on the topic “Knowledge Gap between Generations Based on Media Exposure.” What is knowledge gap? It was first introduced by 3 researchers of University of Minnesota that is Phillip J. Tichenor‚ Associate Professor of Journalism and Mass Communication‚ George A. Donohue‚ Professor of Sociology and Clarice‚ and N. Olien‚ Instructor in Sociology in 1970. Based on the title of the research‚ it can be defined as the gap of the information obtained by exposed media for the
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The pay gap affects women from all backgrounds‚ at all ages‚ and of all levels of education. In the U.S.‚ the gap stands at 64%‚ which means that women earn about two-thirds of what men make for similar work. That’s actually worse than last year‚ when gap was 66%. “The U.S. now ranks 74th in wage equality among 145 countries.” Well according to World Economic Forum‚ in the year 2133 women’s earning will finally match their male coworkers. The World Economic Forum believes it will take another 118
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Chapter 25 – Knowledge Gap -The knowledge gap hypothesis presumes that you will know more about these topics than people whose educational level is lower than yours‚ even if the topics don’t directly concern your everyday life. -Stated by Tichenor‚ Donohue and Olien in their 1970 article they said the population is divided into two distinct segments: a group of better educated people who know more about most things and those with low education who know less. -Low Socio-economic status (SES)
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The Stubborn Gender Gap When a congressional committee hearing presented an all-male panel of witnesses to discuss female contraception last month‚ Carolyn Moloney made news by demanding‚ “Where are the women?” Nearly 50 years after the modern women’s movement began‚ such omissions remain common- and yet many people assume the battle for equality is largely over. Perfectly nice guys will say to me‚ “You must be so happy you’ve won!” reports Gloria Steinem. I say‚ “But are you working for a women
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The GE matrix is an alternative technique used in brand marketing and product management to help a company decide what product(s) to add to its product portfolio‚ and which market opportunities are worthy of continued investment. Also known as the ’Directional Policy Matrix‚ ’ the GE multi-factor model was first developed by General Electric in the 1970s. Conceptually‚ the GE Matrix is similar to the Boston Box as it is plotted on a two-dimensional grid. In most versions of the matrix: * the
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Gap analysis of Indigo airline: On time every time. Indigo promotes three major things as a part of its advertisisng- on time performance‚ affordable fares and hassle free passenger experience. There are many factors that affect passengers such as‚ flight delays‚ misbehaviour by staff‚ etc. and they result in a complaining behaviour. Whereas‚ there are so many situations wherein situations can‟t be controlled such as‚ weather problems‚ technical fault‚ etc. Although these situations are not in
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Is the generation gap myth or reality It’s well known that new time demands new way of thinking. New way of thinking demands new way of acting. New way of acting arouses misunderstanding on the part of older generation. People usually get used to certain things and some dead small changes can frighten them. Thus‚ trying to avoid the negative feeling of fear older people try to avoid new trends and spirits of the time. On the other hand‚ youngsters are eager to introduce some desperately
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ADL Matrix How industry position influences your strategy Part of thinking about strategy involves thinking about the state of your industry; understanding how your organization fits into it; and‚ from this‚ figuring out your best way forward. While there are many tools that help you do this‚ you can get particularly useful insights with the Arthur D Little (ADL) Matrix. Developed in the late 1970s by the highly respected Arthur D Little consulting company‚ it helps you think about strategy based
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same argument as above‚ we see that: 5000(0.3) + 10‚ 000(0.8) = The number of people who don’t ride the bus next year. = b2 This system of equations is equivalent to the matrix equation: M x = b where 0.7 0.2 0.3 0.8 5000 10‚ 000 b1 b2 M= 5500 ‚x = and b = . For computing the result after 2 years‚ we just use the same matrix M ‚ however we use b 9500 in place of x. Thus the distribution after 2 years is M b = M 2 x. In fact‚ after n years‚ the distribution is given by M n x. The forgoing
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Sam (100235) Kong Feng Pei (100309) Wong Kit Wah (100437) Zhao Yu (103247) ____________________________________________________________ ________________________________________________________ Exercise 5 * SWOT Matrix SWOT analysis‚ or SWOT Matrix model is a useful method to analyze the competitive level of a company. When we want to analyze an internal environment of an organizational‚ we have to identify its strength (what an organization best in) and weaknesses (what an organization
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