HISTORY OF EFES PİLSEN 2 MISSION OF EFES PİLSEN 2 VISION OF EFES PİLSEN 2 OUR VALUES 2 FUNDAMENTAL STRATEGIES FOR ACHIEVING OUR VISION AND MISSION 3 THE MARKETING CONCEPTS EFES PİLSEN PERFORMS 3 THE PRODUCTION CONCEPT: 3 THE PRODUCT CONCEPT: 3 THE SELLING CONCEPT: 3 THE MARKETING CONCEPT: 3 THE SOCIETAL MARKETING CONCEPT: 3 THE MAIN PRODUCTS OF EFES PİLSEN 4 PİLSEN 4 LİGHT 4 DARK 4 EXTRA 5 FIÇI 5 EFES PİLSEN’S SALES 5 PERCENTAGES OF CUSTOMERS’ BEER TYPE CHOICES
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PFIZER ANALYSIS INTRODUCTION Pfizer is the largest American pharmaceutical company and one of the largest pharmaceutical companies in the world. It competes with Merck and Glaxo‚ and markets such well-known medications as Celebrex and Viagra. However‚ the pharmaceutical industry as a whole has undergone changes in recent years with significant consolidation taking place and with increased scrutiny regarding the ways in which drugs are developed‚ tested and marketed. In addition‚ recent controversies
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1.1THE INTERNAL FACTORS EVALUATION (IFE) MATRIX. The IFE matrix is a summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business. Internal strength One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has
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Pfizer Incorporated is a major pharmaceutical company and is one of the leading in the world for pharmaceutical sales It currently has the largest Research and Development department out of any Bio-medical company in the world. Some of the products that Pfizer produces that readers might be familiar with are: Lipitor (atorvastatin); oral antifungal medication Diflucan (fluconazole)‚ another popular antibiotic Zithromax commonly reffered to as a the “Z” pack (azithromycin)‚ the well-known erectile
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The corporate merger that I will be discussing is Pfizer and Wyeth. This was the largest merger since AT&T acquired Bell South in 2006 in the amount of 86 billion dollars. Pfizer is the world’s largest drug company and has been in existence since the mid 1800’s and at the time of acquisition Wyeth was the ninth largest. The Pfizer merger finalization happened in October 2009 and the final cost was 68 billion. Before Pfizer bought Wyeth their stock was trading at $17.45 as of January 23
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opportunities‚ and threats | |Step 4 |Construct a Competitive Profile Matrix (CPM) | |Step 5 |Construct an External Factor Evaluation (EFE) Matrix | |Step 6 |Construct and Internal Factor Evaluation (IFE) Matrix | |Step 7 |Construct
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Class time 8:00 ACCT 6217 Pfizer Proxy Statement Homework 1. Three major roles/responsibilities of the board of directors The board of directors is the ultimate decision making body of the company. The board of directors has a strong‚ independent oversight function‚ enhanced by the committees that are comprised entirely of board members (such as audit‚ compensation‚ corporate governance‚ regulatory and compliance‚ and science and technology). Each committee is responsible for additional roles
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Pfizer Inc and Sanofi S.A. Analysis 2012 5/14/2012 Introduction This report pertains to the analysis of the companies Pfizer Inc and Sanofi S.A. Pfizer Inc is a major player in the global pharmaceutical industry and is driven by the vision of improving the life and health of the consumers through innovative discoveries and solutions. The company is diversified geographically and the global healthcare portfolio comprises of human as well as animal biologic & vaccines and small molecule
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ASSIGNMENT – INTERNAL ASSESSMENT OF PFIZER‚ Inc. Provide a brief description of your company and identify 3 general terms for each of the 6 categories of the value chain which could apply to your organization and explain how they are relevant to this analysis (18 items). Pfizer‚ Inc. is a pharmaceutical corporation with annual revenue of $ 67.8 billion (2010 Annual Report). It is traded on the New York Stock Exchange (NYSE) under the symbol PFE. It is also Dow Jones Component Company. The
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Pfizer ’s Global Organizational Strategy Pfizer‚ a pharmaceutical company‚ has been in business since the 1800 ’s and went global before going global was a common strategy. The decisions made by the management of Pfizer‚ Inc and the organizational strategies employed throughout the years have had to adapt to the ever changing concept of what it means to be a global company and what management must do to meet the goal of making a profit and corporate expansion. Pfizer ’s domestic core competency
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