HISTORY OF EFES PİLSEN 2 MISSION OF EFES PİLSEN 2 VISION OF EFES PİLSEN 2 OUR VALUES 2 FUNDAMENTAL STRATEGIES FOR ACHIEVING OUR VISION AND MISSION 3 THE MARKETING CONCEPTS EFES PİLSEN PERFORMS 3 THE PRODUCTION CONCEPT: 3 THE PRODUCT CONCEPT: 3 THE SELLING CONCEPT: 3 THE MARKETING CONCEPT: 3 THE SOCIETAL MARKETING CONCEPT: 3 THE MAIN PRODUCTS OF EFES PİLSEN 4 PİLSEN 4 LİGHT 4 DARK 4 EXTRA 5 FIÇI 5 EFES PİLSEN’S SALES 5 PERCENTAGES OF CUSTOMERS’ BEER TYPE CHOICES
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CONTENTS Introduction Brief overview of marketing strategies. Company Profile of Lakme Company Profile of Revlon Various Marketing strategies adopted by the twoCompany along with product profile Objectives of the Study Research Methodology Data Analysis & Interpretation Suggestions and Recommendations Summary & Conclusion Appendix Questionnaire Bibliography INTRODUCTION Within a short span of the last five-six years‚ the use of cosmetics
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REVLON CASE STUDY Danny Dimo Professor Golnoosh Hakimdavar Business Policy – 490 27 January 2011 Revlon is known as one of the best cosmetic companies of all time and is considered to be one of the worlds largest. The primary core products of Revlon are specialty skin products‚ salon-quality beauty and hair products to include its drugstore line of makeup. Revlon is based in New York and traded publicly. Their goal and vision has been to consistently provide quality beauty
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INTRODUCTION OF THE COMPANY: Revlon‚ Inc. was founded in 1932 by brothers Charles and Joseph Revson and Charles Lachmann with a $300.00 investment and one product which consisted of nail enamel. Revlon now has a 75 year history of providing high quality products to women. Revlon products are sold in more than 100 countries around the world with sales outside of the United States making up 43% of sales in 2006. Their product categories include skin care‚ cosmetics‚ personal care fragrance and professional
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1.1THE INTERNAL FACTORS EVALUATION (IFE) MATRIX. The IFE matrix is a summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business. Internal strength One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has
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Introduction [pic] Revlon ( ’the company ’) is engaged in the production‚ marketing and selling of an array of cosmetics‚ hair color‚ beauty tools‚ anti-per spirants/deodorants‚ fragrances‚ skincare and other beauty care products. Its major products are Revlon Ultima 2‚ ColorStay‚ Almay‚ Charlie‚ Flex‚ Mitchum‚ Jean Nate‚ and ColorSlike. The company operates in North America‚ Asia-Pacific‚ Europe‚ Africa‚ and Latin America. It is headquartered in New York City‚ New York and employs 4‚900 people
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REVLON‚ INC. – 2007 POINT OF VIEW: Chief Executive Officer of Revlon‚ Inc. PROBLEM: For the past years‚ Revlon continues to launch or reintroduce new product lines but in effect it does not generate sufficient income to cover the expenses of the company incurring losses and resulting to increasing liability and a continues restructuring program. These things would not have happened if the Marketing and Research and Development Departments which are among the cost centers of the company attentively
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Conduct an External Audit for Revlon Case: Identify at least TWO aspects of any FIVE of the following factors affecting this organization – ▪ Political:- 1. Revlon’s current CEO Ronald Perelman who controls 93% of vote powers in the company also indirectly owns MAC Andrews & Forbes holding which keeps Revlon as top most brand For US.‚ Apart from its financial difficulties it still launched new products even when in debt 2. Revlon trade agreement with pacific world cooperation
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1. Product/Brand: Revlon Super Lustrous Lipstick 2. Source of advertisement: CLEO magazine December Issue 3. Objective of advertisement/Key message: * To gain attention to their new product * To portray a new image to Relvon: Lust * To encourage customers to make purchase of the new product 4. Target Audience: * Attached young ladies * Woman who uses reliable and healthy cosmetics products 5. Short Description of theories/ concepts chosen and application:
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countries and the Bozzano and Juvena brands in Brazil. Beauty Tools: The Company sells Revlon Beauty Tools‚ which include nail and eye grooming tools‚ such as clippers‚ scissors‚ files‚ tweezers and eye lash curlers. Revlon Beauty Tools are sold individually and in sets under the Revlon brand name and are the number one brand of beauty tools in the U.S. mass-market distribution channel. In 2005‚ Revlon introduced 14 new Beauty Tool products‚ including a new line called Expert Effects which
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