industries; they are Unilever Group and Rolls-Royce Holdings plc. In order to see the capital structure debt and equity ratios were calculated. According to calculations Unilever’s debt ratio is 32.49% and equity ratio is 67.51%. Rolls-Royce numbers are 16.81% and 83.19 % respectively. In both cases we see that firms prefer to use their own capital. We cannot tell with certainty why this structure was chosen‚ but we can look for example at the level of liquidity. Unilever has 93% (cash to current
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The war between detergent giants Hindustan Unilever (HUL) and Procter & Gamble (P&G) continues. [pic] This ad is special as it is plain stupid. However‚ a recent ad on TV takes a direct dig on the competitor’s product which is not something that has been seen on the Indi-Ad scene. The indirect references in ads have been in plenty but never ever I have seen such a direct attack. If you are familiar with Tide ads‚ their USP has been to highlight the superior technology which make the clothes more
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ANALISIS IFAS DAN EFAS PT. LION WINGS A. Latar Belakang PT. Lion Wings PT. Lion Wings semula adalah perusahaan home industry bernama Fa Wings yang didirikan oleh Johannes Ferdinand Katuari (Oen Jong Khing) dan kerabatnya Harjo Sutanto (Tan Siek Miauw) pada tahun 1948. Mula-mula membangun pabrik kecil di pinggiran Surabaya dengan memproduksi sabun cuci detergen (sabun colek) dengan merek Wings yang hingga saat ini masih tetap diabadikan sebagai corporate brandnya. Sejak tahun 1971 sampai
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MANAGEMENT ENGINEERING PROGRAM ISL353E MARKETING “The Use of MIS as a Tool of Gathering Information and Making Decisions for FMCG Sector” Group 9 Hande GÜLÇİN Neşve HACIOĞLU Raşit KARANFİL Nebi Şahin YÜZER Efe BERBER INDEX 1. LITERATURE REVIEW 1.1. Introduction 1.2. Marketing Information and Customer Insights 1.3. Assessing Marketing Information Needs 1.4. Developing Marketing Information 1.4.1. Internal Data 1.4.2. Competitive
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Using the cultural dimensions explored in Module 1‚ discuss some of the ways in which Australian and New Zealand citizens are members of cultures or clusters that are different from the clusters In Indonesia (about 800 words). Insert the bar chart that you created in the research activity as an Appendix ‚ but use the descriptions of differences between the countries in the text. Hofstede (2005) describes the five dimensions of basic cultural values as follows: • Expectations regarding equality
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KASUS PEMASARAN BAGAIMANA MEMPERKUAT BRAND EQUITY CAMPINA TERHADAP PASAR REMAJA DAN ANAK MUDA ? Sekilas tentang pasar es krim di Indonesia Es krim adalah makanan selingan yang selalu menarik setiap orang‚ khususnya untuk anakanak dan para remaja. Di negara-negara barat‚ es krim merupakan makanan tambahan yang sangat populer dikonsumsi oleh segala lapisan usia. Menurut sejarahnya‚ es krim pertama kali ditemukan di China dan dibawa ke Eropa oleh Marcopolo‚ seorang penjelajah ternama di abad pertengahan
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PT. Unilever Indonesia‚ Tbk. memiliki 2 divisi yaitu Home & Personal Care dan Food & Ice Cream.Berdasarkan Boston Consulting Group (BCG) Matrix‚ Divisi Home & Personal care memiliki kontribusi terbesar dalam persentase penjualan yaitu 78% dari total revenue Rp. 12.545 Milyar‚ dengan growth rate rata-rata sebesar 22% sedangkan Divisi Food & Ice Cream hanya 22% dan growth rate sebesar 19%. Sesuai diagram BCG Matrix‚ Divisi Home & Personal Care dianggap sebagai stars karena memiliki kontribusi pertumbuhan
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di Indonesia‚ dengan pangsa pasar hampir 90%. Beberapa perusahaan telah berupaya untuk mengambil pasar tersebut namun tetap tidak berhasil. Sebaliknya Indofood telah berhasil mengatasi persaingan‚ bahkan perusahaan multinasional Unilever‚ yang memiliki skill untuk membangun brand dan jaringan distribusi yang luas‚ telah gagal memasuki pasar mie instan di Indonesia. Namun pada saat yang lain‚ Indoofod tidak menganggap Mie Sedaap akan meraih kesuksesan‚ walaupun
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INTRODUCTION Public Relations is the knowledge that relates to company’s Public Relation policies and management‚ creating and managing company image by means of Press Release‚ advertising and company’s presentations. There are some benefits of PR; it can build a strong sense of corporate identity by promoting its good image to the public/outsiders‚ clear the misconceptions and prejudices from the public‚ promote the organization activities/services and products by using‚ for example‚ sales promotion
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Limited Kerin‚ RA.‚ Varadarajan‚ PR.‚ & Peterson‚ RA.‚ 1992 Prahalad‚ C. K.‚ & Hamel‚ G. 1990. The Core Competence of the Corporation. Harvard Business Review‚ 68(3)‚ 79-91. Thomson one‚ 2013. https://www.thomsonone.com Oakstone Partners 2011 Unilever 2013. 1990’s. Available from: http://www.unilever.co.uk/aboutus/ourhistory/1990s/ Kane‚ P.‚ 2012
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