Company Profile | 4 | Vision Statement‚ Mission Statement | 5-7 | SWOT Analysis | 8 | THE STRATEGY FORMULATION ANALYTICAL PROCESS | 9 | STAGE 1ST ----- INPUT STAGE | 10-11 | CPM-Competitive Profile Matrix | 12 | External Factor Evaluation (EFE) Matrix | 13 | Internal Factor Evaluation (IFE) Matrix | 14 | STAGE 2ND ----MATCHING STAGE | 15-16 | SWOT Matrix | 17-18 | SPACE Matrix | 19-20 | The Boston Consulting Group (BCG) Matrix | 21-22 | The Internal-External (IE) Matrix |
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cut the risk of diarrhoea by up to 45%. Handwashing Behaviour change – In November 2010‚ Unilever set out the Unilever Sustainable Living Plan‚ committing to a ten year journey towards sustainable growth. One of its key instruments towards this end is their model of behaviour change. It is based on the principle that improved habits lie at the heart of making sustainable improvements to hygiene. Unilever targets to reach large‚ diverse populations in India as well as across the world and especially
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giving us this incredible opportunity to gain tremendous knowledge in the subject of marketing. She showed commendable gesture of believing in our potentials and guided us throughout the completion of this term report. I am highly indebted to Unilever for their guidance and constant supervision as well as for providing necessary information regarding the project & also for their support in completing the project. I would like to express my special gratitude and thanks to Mr. Samir Sultan for
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reach consumers‚ how to bring products closer to consumers is a difficult problem that companies have to solve. Unilever Group is one of example that has been successful in bringing their brand familiar to customers. Unilever is a global group which is very famous all over the world in the field of consumer goods such as food‚ drink‚ detergent and cosmetics. There are many products of Unilever having consumed and widely accepted as Lipton‚ Knorr‚ Cornetto‚ Lux‚ Vim‚ Lifebouy‚ Dove‚ Close-Up‚ Sunsilk
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(Nestle) 2. Pepsodent------------------------------- (Unilever) 3. Lifebuoy soap ------------------------- (Unilever) 4. Wheatable------------------------------- (LU) 5. Denim(aftershave)--------------------- (Codaa) 6. Fair and handsome for men----------- (Emami(activorcorp)) 7. Head & shoulders-------------------------(Proctor & Gamble) 8. Everyday-------------------------------- (Nestle) 9. Dove------------------------------------- (unilever ) 10. Ariel--------------------------------------
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MANAJEMEN STRATEJIK Analisis Strategi pada PT. Indosat‚ Tbk [pic] Oleh: Ayu Anggita Triandini Dwi Anggina Lovelinez Briliane M. Iqbal Maringan Hutagalung Silmi Ulfah Rahmani Fakultas Ekonomi Universitas Indonesia 2010 Statement of Authorship Saya/kami yang bertanda tangan di bawah ini menyatakan bahwa makalah/tugas terlampir adalah murni hasil pekerjaan saya/kami sendiri. Tidak ada pekerjaan orang lain yang saya/kami gunakan tanpa menyebutkan sumbernya. Materi
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Dove: The Evolution of a Brand 1. What is a brand? Why does Unilever want fewer of them? Brands‚ as defined by Silk are names or symbols that marketers have introduced to make product differentiation concrete. Branding is a process by which both a brand and brand identity are developed and established on a market‚ it involves selecting and blending tangible and intangible attributes to differentiate the product‚ service‚ company or brand in a meaningful and compelling way. Brand Equity is
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members of our group in compilation of this report. We also thank our instructor Mr Jawad Bhatti‚ who has helped us always by providing us with the much-needed guidance‚ kind behavior‚ moral support and her valuable time. Our contact person in Unilever Pakistan‚ Ms. Sarah Siddiqui also provided us with her expertise in the construction of the report and we are extremely grateful to her for providing us with valuable insight and information with respect to LUX. The preparation of this report
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Marketing Plan Wall’s Magnum MARKETING PLAN WALLS “MAGNUM” EXECUTIVE SUMMARY I am from Group I and my aim is to develop a Strategic Marketing Plan for one year ahead for one brand of Unilever Company‚ Magnum Ice Cream. Unilever is the British/Dutch jointly owned multinational consumer goods manufacturer. The Mission statement declared to give a clear picture and guide a global marketing plan for Magnum Ice Cream. The paper will assess the changes taking place in the company’s environment
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management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most organizations. Nowadays‚ there are many famous companies had developed with their own well-known brands. Unilever is one of the famous companies who used different types of branding (marketing) strategies in order to build its awareness in the mind of consumer. This essay will discuss in details of the customer based brand equity as well as different marketing
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