Advertising on the Internet started on October 27‚ 1994 with banner ads (Nagar‚ 2009). Since then‚ advertising on the Internet has developed rapidly together with the growth of the Internet traffic‚ and also create the clutter. As a result‚ many companies are using Internet advertising as an important tool to promote their products. It’s also a forum for customer communications and channel of distribution (Wolin‚ Korgonkar‚ Lund‚ 2002). Even Internet advertising is becoming more and more popular;
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Assignment 8-B: Persuasive Presentation (100 marks: see rubric on next page) Instructions: Create an on-screen presentation for your persuasive presentation. A. Design Elements (see rubric on next page for distribution of marks) 1. Create at least seven slides (no more than 15) 2. Start with a title slide that includes the presentation title and your name (title slide layout) 3. Choose slide layouts according to design principles (CARP) * Include a title
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Product: T-shirt distributor specializing in athletic clothing‚ current focus is our new dri-wicking shirts for men and women. Selling to a retailer that needs shirts to print their logo and sell online. A. Method of Prospecting: a. Name of the method and give description of the process: E-prospecting or List of Prospects. After defining the ideal market young‚ amateur‚ recreational and professional athletes I searched for athletic social media sites that specialize in gathering groups
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Mark Econ (2009) 7:207–236 DOI 10.1007/s11129-009-9066-z The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data C. Robert Clark · Ulrich Doraszelski · Michaela Draganska Received: 11 December 2007 / Accepted: 2 April 2009 / Published online: 8 May 2009 © Springer Science + Business Media‚ LLC 2009 Abstract We use a panel data set that combines annual brand-level advertising expenditures for over three hundred brands with measures of brand
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GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation 1 GLOBAL MANAGEMENT - CASE STUDY Starbucks International Operations a presentation 1 First store opened in Seatle in 1971 165 Outlet in 1992 when company issued its initial shares of public stocks generates $4 billion per year in revenue Serves more than 33 million customer each week Partners with Albertson’s‚ Barnes & Nobles‚ Hyatt‚ Kraft‚ Marriot‚ Pepsi‚ United Airlines STARBUCKS facts and figures 2
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INTRODUCTION BASIC ELEMENTS EFFECTIVE OPENING TECHNIQUES CONCLUSION 1 2 HOW TO MAKE AN EFFECTIVE OPENING FOR A PRESENTATION EAP Presentation Team What included? 3 Basic elements: 1.Greeting 2.Title‚ subject 3. Purpose 4. Outline 5.Length 6.Inviting questions Attention getters 4 Problem technique Amazing fact technique Story/ anecdote technique Famous quote technique Thought – provoking questions technique Video analysis 5 Watch the video Analyze the techniques used to draw
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INTRODUCTION JOHN CADBURY (1839-1922) is the founder of the CADBURY trust. In India Cadbury began its operations in 1948 by importing chocolates. The corporate office is in Mumbai. Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination of Kraft Foods and Cadbury creates a global powerhouse in snacks‚ confectionery and quick meals. With annual revenues of approximately $50 billion‚ the combined company is the world’s second largest food company‚ making delicious
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Viral Advertising So you think amalayer? This line has been viral for quite some time on the internet and easily spread on Filipino people. A controversial amateur video of an irate train commuter yelling at a lady guard over the passenger’s failure to follow security procedures has gone viral on social networking sites.Viral is something that becomes very popular by circulating quickly from person to person‚ especially through the internet. Common viral videos of silly people doing humorous content
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Accounting Presentation Group members The Accounting Information of The Personnel‚ procedures‚ devices‚ and System records used by an organization to develop accounting information and communicate that information to decision makers The accounting process Economic activities Actions (decisions) Accounting “links” decision makers with economic activities and with the results of their decisions. Decision makers Accounting information Types of Accounting
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PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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