"Effect of branding and customer loyalty on hotel industry in hong kong" Essays and Research Papers

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    The Commercial Press (H.K.) Ltd.‚ which is the largest bookstore chain in Hong Kong‚ currently operates twenty-two branches in Hong Kong and Macau‚ providing a wide range of quality publications. The grand opening of the Macau branch in early 2008 marked a milestone in the development of its book-selling business. Bridging Books with Readers Supported by a comprehensive central purchasing team‚ products are selected regularly from Mainland China‚ Taiwan‚ Europe and America for readers‚ securing

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    Hotel Industry

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    1.0 Introduction and Scenario Banyan tree hotel group was established in1994 with one single resort in Phuket‚ and in recent years ‚ it has own more than 20 resorts and hotels‚ 60 spas‚ 70 retail galleries and 3 golf courses(Banyan tree hotel group‚ 2012).As the leading of international boutique hotels‚ Banyan tree hotel group are providing the unique service combined with green conscience . In the next five years‚ Banyan tree hotel is panning to extend their business into Middle East ‚ Central

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    Hong Kong during the 1950s and 60¡¦s Hong Kong is often looked upon as the capital of free trade. Located in the center of Southeast Asia‚ this is no small coincidence as to the region¡¦s success. It is based upon effective governance and the intensive working attitude of the local people. Nevertheless‚ Hong Kong has had to confront numerous challenges in order to achieve its status in the world market today. In the early 1950s‚ Hong Kong underwent enormous changes which totally transformed its

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    Topic: What are the ideal body types for men and women in Hong Kong society? In what ways are these body types perpetuated through mass media‚ technology‚ and medicine? According to Bartky (1999)‚ is body modification a form of self-empowerment or self-punishment? Introduction Human body is one of the elements used to assess the attractiveness of a person. Since the aesthetics theory varies in different countries and regions due to different history and cultural background‚ the description of

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    Disneyland in Hong Kong- Good or Bad? The aim of this essay is to discuss the advantages and disadvantages in having Disneyland coming into Hong Kong. Disneyland is a famous theme part‚ with outlets all around the world‚ including Japan‚ America and France. And now‚ Disney decided that the next theme part it is going to locate itself is Hong Kong- is how beneficial will it be to Hong Kong? The diagram on the left shows the proposed location of Disney land in Hong Kong. It will be situated at the

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    CSR can help corporations to make business growth. Within CSR‚ corporations will put social responsibility in front of making profit. Trough having CSR‚ they will consider their customers more and therefore‚ the products‚ services etc. will be made a lot of improvement. Employees are also more responsible for their customers and the company (Hsu Cindy‚ 2008). Hence‚ it has become a strategic issue for the companies and affects them to do business. Many organizations have rebrand CSR into their core

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    This following report is based on the environmental impacts and issues Hong Kong Disneyland has on the hospitality and tourism industries. Disneyland was first opened in Los Angeles in the year 1955 and is owned and operated by The Walt Disney Company. It was aimed for entertainment and family and is one of the most popular and well-known theme parks in the world. Later on‚ Disneyland opened in three more countries‚ which includes Florida‚ Japan and Europe. Visitors were offered exciting roller

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    Bank of China Hong Kong 's

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    Bank of China Hong Kong ’s Initial Public Offering by Hugh Thomas Associate Professor of Finance The Chinese University of Hong Kong Draft of April 28‚ 2003 Accepted for publication in Journal of Financial Education. I am grateful to participants at the North American Case Research Institute 2002 conference in Banff‚ Canada‚ for their helpful comments and for research assistance from Wang Zhiqiang and Xu Zhi in preparing some tables. Please contact me at hugh-thomas@cuhk.edu

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    Introduction In the recent years‚ the tourism industry of Hong Kong has been suffering from a severe negative impact due to a scandal that occurred within the industry. The Zero Charge Tour literally indicates tour without payment of fee by the tourist‚ whereas‚ it is not precise to interpret the Zero Charge Tour in this way. The Zero Charge Tour means the kind of tour that requires the tourist to pay incredibly low fee. Distinguished from the traditional group tour‚ it appears to be more economic

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    Innovation of Infrastructure Work by Hong Kong: Public Civil Engineering Project Author Note Chan Pak Chuen‚ The Open University of Hong Kong (January 2011) Abstract The innovation plan of the Hong Kong government has been enforced since 1999. However‚ the existing policies attach much importance to innovation of biochemistry and information and communications technology (ICT). The needs of infrastructure innovation have long been overlooked. As a consequence‚ in terms of

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