Note on the global hotel industry 1. Evaluate the hotel industry (you can use Porter’s Five Forces Model as a conceptual tool) The five forces that impact competitiveness which are outlined in Porter’s 1980 work are: barriers to entry‚ threat of substitutes‚ bargaining power of buyers and sellers‚ and the rivalry
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POSITION THE BRAND - Everything on the shop/ needs to REFLECT THE REQUIREMENTS OF THE TARGET MARKET - Menus tailored to THE REQUIREMENTS OF THE TARGET AUDIENCE What is the brand Associated with - The brand is the promise to the customer. - It tells them what they can expect from the products or services and it differenciates the offering from that of the competitors. - The brand is derive from who you are‚ who you want to be and WHO PEOPLE PERCEIVE YOU TO BE. - founsation of the brans
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for children nowadays. In recent decades‚ fast food culture is common in Hong Kong. Besides‚ most of the children using their free time to watch television or play computer games rather than doing some physical exercise. As a result‚ the problem of obesity amount the children especially primary students in Hong Kong become seriously. Following the research which took by the Chinese University of Hong Kong‚ there are 4.7% of the Hong Kong children aged 5-17 were obese‚ using the International Obesity Task
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MIRANDA‚ JAMIE G. 02 | 11 | 13 3HRM3 – TECHNICAL WRITING FOR BUSINESS MS. B. BAUTISTA I. PROPOSED TITLE “Customer Satisfaction of Mcdonalds in Halang‚ Calamba City Laguna” II. TENTATIVE STATEMENT OF THE PROBLEM Restaurant customers are different that the meal being served should cater to many type of client possible to maximize sales and profit. Various factors that will contribute to increased benefaction and income are food preference by age‚ gender‚ income and
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Dynamic Hong Kong: from a post-colonial city to a post-metropolis Part 1. Introduction Hong Kong‚ once a British colony after the wars‚ has been well-known as a vibrant metropolitan. After 99 years of British rule‚ Hong Kong was handed over to China in 1 July 1997. After a long period of western culture instillation‚ Hongkongers remain confused about their identity in the recent 16 years of post-colonial period. This struggle in identity can be reflected from the city’s cultural‚ economic and
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Customer Retention: With Special Reference to Telecommunication Industry in Sri Lanka K. A. Silva Lanka Com Services (Pvt) Limited‚ Colombo‚ Sri Lanka S. T. W. S. Yapa Department of Decision sciences‚ University of Sri Jayewardenepura‚ Nugegoda‚ Sri Lanka samanyapa@sjp.ac.lk ABSTRACT The landscape of the telecommunication industry in Sri Lanka has been changed drastically since the deregulation of telecommunication sector in early 1990s. Number of service providers has been increased
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City Contemporary Dance Company (CCDC) was founded in 1979 and become one of the most famous dance companies in Hong Kong. It is a pleasure to get the opportunity to watch the dance performance ‘Eureka’. Having status in the arts and dance field in Hong Kong‚ or even representing Hong Kong around the world‚ the capability of CCDC should not be neglected. Apart from the superb performance of their dancers and choreographers‚ management of the organizers also plays an indispensable role on the smooth
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Critically examine the pros and cons of the Direct Subsidy Scheme in primary and secondary education in Hong Kong. Take two well-known schools as case examples (one D.S.S. and the other non-D.S.S.) to illustrate your answer. Content I. Introduction II. Background III. Direct Subsidy Scheme (DSS) IV. Advantages of DSS 1. To schools 2. To society 3. To parents and students V. Disadvantages of DSS 1. To schools 2. To society 3. To parents and students
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Enquiry Topic: Can Standard Chartered Hong Kong Marathon promote Hong Kong people’s participation in running as an exercise? A. Problem Definition The Standard Chartered Hong Kong Marathon (SCHK Marathon) is a yearly held major sports event in Hong Kong. Gaining high acceptability both locally and globally‚ it has been awarded the “M mark” event by the Major Sports Events Committee of Hong Kong since 2004.[ Major Sports Events Committee http://mevents.org.hk/en/events_marathon.php] It was also
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Sundström Västerås‚ 2010-06-04 Customer Relationship in Tourism Industry --- A case study of Swedish travel agency Group 2546: Yanfei Yan Jie Yang Abstract Title: Customer Relationship in Tourism Industry – A case study on a Swedish Seminar date: 4th of June‚ 2010 Level: Bachelor thesis in Business Administration‚ Basic level 300‚ 15 ECTS Authors: Yanfei Yan‚ Jie Yang Supervisor: Angelina Sundtröm marketing mix‚ service quality‚ customer satisfaction‚ customer retention. travel agency‚ Resia
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