to such impressions. This is summarized and reported to the advertisers to help them evaluate the performance of their campaigns and make better budget allocation decisions. The most popular reporting statistics are the click-through rate and the conversion rate. While these are indicative of the effectiveness of an ad campaign‚ the advertisers often seek to understand more sophisticated long-term effects of their ads on the brand awareness and the user behavior that leads to the conversion‚ thus creating
Premium Data mining Advertising Pay per click
Social capital refers to the connection between social networks and how economical valuable they can be. The negative effect of social capital sometime stems from the environment or the individual’s mental health. These two things could potentially shape someone’s growth and economic prosperity. Something to take into account is the negative effect of social capital that stems the environment. To start‚ A crime improvise neighborhood would probably not the best place to gain social capital
Premium Mental disorder Drug addiction Psychiatry
INTRODUCTION 1.0 CHAPTER OVERVIEW Capital plays an important role in business. Every business enterprise‚ whether big‚ medium or small‚ manufacturing‚ services or industrial‚ needs capital to carry on its operations smoothly and to achieve its targets organization’s objective. Capital Structure means how an organization or company manage their capital or obtain financial resources to manage their business well. Business adopts different types of capital structures in order to meet the internal needs
Premium Corporate finance Finance Capital structure
CHAPTER 13 CAPITAL STRUCTURE AND LEVERAGE (Difficulty: E = Easy‚ M = Medium‚ and T = Tough) Multiple Choice: Conceptual Easy: Business risk Answer: c Diff: E [i]. A decrease in the debt ratio will generally have no effect on . a. Financial risk. b. Total risk. c. Business risk. d. Market risk. e. None of the above is correct. (It will affect each type of risk above.) Business risk Answer: d Diff: E [ii]. Business risk
Premium Stock market Finance Stock
which has an effect on Verizon’s earnings. Below figure 5 summarizes the capital structure of Verizon; it is obvious that company is increasingly depending on debt to finance its overall operations. This approach can be attributed to its deal with Vodafone to obtain the 45% stake in Verizon’s using the low interest rate offer to fund this acquisition. Verizon financed this deal by 50:50 split of cash and stock. Verizon’s debt level could have negative impact on it operations as the firm will have to
Premium Verizon Communications Verizon Wireless AT&T
4. Firm Strategy‚ Structure and Rivalry Closing the circle of the factors that determine the existence of a competitive advantage‚ it is necessary to take into account the context in which firms are created‚ organized and managed and the nature of domestic competition. Goals‚ strategies‚ and ways of organizing companies in the industry are widely influenced by national conditions. Achieving national interest depends on the extent to which these options according to the source of competitive advantage
Premium Competition Competition Management
Chapter 15 Capital Structure Decisions ------------------------------------------------- ANSWERS TO END-OF-CHAPTER QUESTIONS 15-1 a. Capital structure is the manner in which a firm’s assets are financed; that is‚ the right-hand side of the balance sheet. Capital structure is normally expressed as the percentage of each type of capital used by the firm--debt‚ preferred stock‚ and common equity. Business risk is the risk inherent in the operations of the firm‚ prior to the
Premium Finance
Southeast University Capital structure‚ the mixture of a firm ’s debt and equity‚ is important because it costs company money to borrow. Capital structure also matters because of the different tax implications of debt vs. equity and the impact of corporate taxes on a firm ’s profitability. Firms must be prudent in their borrowing activities to avoid excessive risk and the possibility of financial distress or even bankruptcy. A firm ’s debt-to-equity ratio also impacts the firm ’s borrowing costs
Premium Financial ratios Financial ratio
CHAPTER 16 FINANCIAL LEVERAGE AND CAPITAL STRUCTURE POLICY Answers to Concepts Review and Critical Thinking Questions 1. Business risk is the equity risk arising from the nature of the firm’s operating activity‚ and is directly related to the systematic risk of the firm’s assets. Financial risk is the equity risk that is due entirely to the firm’s chosen capital structure. As financial leverage‚ or the use of debt financing‚ increases‚ so does financial risk and‚ hence‚ the overall
Premium Cash flow Stock Corporate finance
Structure-Conduct-Performance Definition: The Structure-Conduct-Performance (S-C-P) paradigm of strategy assumes market structure would determine firm conduct which would determine performance. Structure: The term structure in this model refers to industry structure‚ measured by such factors as the number of competitors in an industry‚ the heterogeneity of products‚ and the cost of entry and exit. Conduct: Conduct refers to specific firm actions in an industry‚ including price taking‚ product
Premium Economics Capacity utilization Capitalism