of Commerce & Economics Finance [pic] Individual Project Assignment [pic] Done by: Jameela Ali Al Hamhami ID : 23990 Contents Introduction 3 Executive Summary 3 Bank Muscat at Glance 4 Reasons of selecting Bank Muscat 5 The Analysis 6 Beat calculation 6 Comparison between risk and return in 2007 and 2008 7 Calculating WACC 8 Calculation of WACC on book value basis 9 Calculation of WACC on Market value
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Celebrities are everywhere‚ it’s unavoidable. Some people believe one place celebrities should stay out of though is advertising. Sue Jozui in her passage argues that consumers should boycott celebrity advertising and create rules and guidelines for advertisers. The author supports her argument by listing examples of celebrity advertising. She continues by stating‚ “This kind of marketing is misleading and insults the intelligence of the audience.”(4). The author’s purpose is to persuade consumers
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‘Celebrity endorsement offers an immediate shortcut to a branding message’. Discuss this statement using specific examples. Introduction: What is the purpose of your essay and how do you mean to discuss it? Define the words used in the question. The purpose of this essay is to demonstrate my understanding of how celebrity endorsements may offer an immediate shortcut to a branding message. In the essay I will look at examples of celebrity endorsements and analyse them in order to decipher
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BEHAVIOUR Till the last decade it was almost unimaginable that there would be a fairness cream for men among male grooming products. As it turned out‚ men contributed significantly to consumption of HUL’s fairness product Fair & Lovely and even other fairness products. That shouldn’t be surprising as we live in a society which is obsessed with fair skin‚ just as the West is preoccupied with getting the perfect tan. This phenomenon was not restricted
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Selecting a qualitative study Qualitative studies have been conducted in regards to student participation in extracurricular activities in high school and four year universities (Astin‚ 1984; Tinto‚ 1993; Pascarella & Terenzini‚ 2005); however‚ a limited amount of research has been conducted on involvement in extracurricular activities among community college students from minority backgrounds. A qualitative study on the subject will allow the researcher to gain first-hand accounts on students’
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would be like without celebrities? Celebrities are a big factor that help shape today’s world. We turn on the television‚ read articles on the internet‚ books‚ and even magazines which inform us what a celebrity was wearing when they walked the red carpet. The simple fact is that celebrities are highly profiled in the media. We follow their everyday life‚ struggles‚ and moments of sadness they may encounter. Let’s face it‚ the information we discover about these celebrities causes us to take into
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The product The first market mix element is Product. A product is anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a need or want. Product decision normally base on brand name‚ functionality‚ styling‚ quality‚ safety‚ packaging‚ repairs and support‚ warranty‚ accessories and services. These product attributes can be manipulated depending on what the target market wants. Also‚ customers always look for new and improved things‚ which is
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purpose is to attain a better understanding of effective use of celebrity endorsement as an advertising strategy. The types of sources covered when conducting this research included journals‚ articles‚ books and dissertation which relevant to the celebrity endorsement. There are four main parts need to be emphasis‚ first is the history and background‚ second is evaluation of three theories model; which consists of TEARS model shows celebrity play an important role in facilitating advertising effectively
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http://health.howstuffworks.com/wellness/hygiene-tips/10-ways-the-definition-of-beauty-has-changed.htm#page=0 How does the definition of beauty have changed in the last 50 years? The Greek myth of Narcissus is meant to be a cautionary tale. The handsome hunter looked into water and fell in love with his own reflection. He was unable to look away from the beauty in the water‚ and he died there‚ alone. The lesson for us: Don’t obsess over your looks. And yet‚ evidence suggests that we have very
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Fortunately for Ms. Winfrey’s privacy‚ Ann Landers refused to answer the question. But the incident was disturbing. How awful it would be to be a celebrity‚ always in the public eye. Celebrities lead very stressful lives‚ for no matter how glamorous or powerful they are‚ they have too little privacy‚ too much pressure‚ and no safety. For one thing‚ celebrities don’t have the privacy an ordinary person has. The most personal details of their lives are splashed all over the front pages of the National
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