FAST FOOD RESTAURANT CHICKEN EXPRESS CONTENTS Executive summary i Objective 1 Mission 1 Key to success 1 products 1 Competitive Comparison 1 Market Analysis Summary 1 Market Segmentation 2 Main competitors 2 Pricing strategy 2 Sale strategy 2 Publicity 2 EXECUTIVE SUMMARY: Chicken express is a restaurant that specializes in providing its customers a fresher alternative to typical fried fast-food products with the convenience of fast-food with rapid response
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Connecticut.‚ USA. Address: 325 Bic Drive Milford‚ Connecticut 06460 U.S.A. Telephone: (203) 877-4281 Toll Free: 800-888-4848 Fax: (203) 876-6695 Incorporated: 1965 as Pete’s Super Submarines Employees: 730 NAIC: 722211 Restaurants‚ Fast Food Mission Statement “Delight every customer so they want to tell their friends – with great value through fresh‚ delicious‚ made-to-order sandwiches‚ and an exceptional experience.” Vision Statement “Be the #1 Quick Service Restaurant (QSR) franchise
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Nowadays people tend to choose food in fast food restaurant rather than to cook a meal themselves. Despite the fact that fast food such as hamburger‚ fried chicken…contains high amount of fats and salt which are not good for our health‚ people still go to fast food restaurant frequently and the fast food industry is still getting more and more powerful. There are several explanations for this situation. In today’s fast paced life‚ 10 minutes is an ideal amount of time to get a ready meal. How
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Home Food vs. Fast Food Home Food vs. Fast Food This generation has many people of all ages which are becoming more obese simply because they are eating more fast food than home food. Restaurants and many other fast food places have foods that contain high in fat‚ sugar‚ and salt. Having a healthy regular diet at home will keep you away from many health problems. Also having fast food only on special occasions is fine as well. We all need food to survive‚ but we should learn to make wise decisions
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into a fast food restaurant - let’s say McDonalds for example – and you order yourself a salad. You made the conscious decision on ordering that salad because you wanted to eat something that was considered healthy instead of the order of large fries that were calling your name. In Eric Schlosser’s book‚ “Fast food nation”‚ and Mark Bittman’s TED Talk: “What’s wrong with what we eat”‚ the issue of overeating is brought up and a question arises. We must eat to survive and we enjoy eating food that
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ANALYSIS OF FAST FOOD INDUSTY SUBMITED BY NAME: PREM SONI SUBJECT: MARKETING MGT SECTION: B ROLL NO: 37 INTRODUCTION
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1. The fast-food management Our goal is to put the restaurant 100 percent customer satisfaction. That is‚ customers can get fast food services to more than his original expectations for the service. This requires staff to have professionalism and customer services to be nuanced. High-quality products (Q)‚ fast friendly service (S)‚ sanitation (C) dining environment and excellent value for money (V) is a fast-food management of the four elements. Q. S. C. V. The quality of products‚ namely QSCV
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expect customers to want to treat you like crap. There is a stereotype about fast food workers that they’re all either pimply teenagers or stupid high school drop-outs who are empty inside and apparently have no feelings. If you look around at questions and answers in this category‚ you will get a glimpse of how some people feel about fast food workers. Because of these stereotypes‚ you will get treated like crap. Fast food companies require their workers to be friendly to customers no matter how the
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Fast Food Restaurant Business Plan 1.0 Executive Summary 1.1 COMPANY & INDUSTRY Nudlez‚ a Washington Corporation‚ is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities. 1.2 PRODUCTS & SERVICES Nudlez provides high quality‚ fast-served Asian-styled meals‚ based on a central theme
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to eat unhealthy. Fast food is a quick‚ cheap‚ and tasteful meal made accessible to virtually anyone. When comparing prices at a grocery store‚ for the most part its clear junk foods are less expensive than healthy foods. If a tax was placed on unhealthy foods‚ it would make a substantial difference in the way consumers shopped. In 1938‚ the Agriculture Act was passed to allow the government to financially aid farmers that grow corn‚ cotton‚ and wheat due to the shortage of food production nationwide
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