"Effect of internal marketing on air line industry" Essays and Research Papers

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    Causes and Effects of Internal Control Outcomes -Final Thesis- Universiteit Maastricht Faculty of Economics and Business Administration Maastricht‚ February 21th‚ 2008 Martina Kratz ID: 239232 Master International Business – Concentration Finance Supervisor: Robin Braun Abstract Since the implementation of the Sarbanes-Oxley Act in 2002‚ the topic of internal control systems never came to rest. The current subprime crisis is just one example of internal control failures and their negative consequences

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    Internal Marketing Issues in Service Organizations in Malaysia Norbani Che Ha‚ Raida Abu Bakar & Syed Izzaddin Syed Jaafar* Internal marketing is an important concept where firms apply marketing tools to attract and retain the best employees‚ which will later affect business performance. The study has identified constructs (interfunctional coordination & intergration‚ customer orientation‚ marketinglike approach‚ job satisfaction‚ empowerment‚ employee motivation‚ quality of service‚ employee development

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    which in turn leads to decrease in production‚ layoff and a sharp rise in unemployment. Investors spend less as they fear stocks value will fall and thus stock market fall on negative sentiments. INDIAN SCENERIO Indian car industry is one of the most promising car industries across the globe. It has gradually strengthened its foothold in the international arena as well. The country is dealing with many car manufacturers‚ dealers‚ and associations in various different countries including U.S. From

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    ABOUT THIS DOCUMENT 1 APPAREL INDUSTRY IN GLOBAL WORLD 1 Apparel Industry Overview 1 Lifestyle Industry Overview 2 Globalization Trends 3 Globalization - Integration of Functional Activities 4 FORECAST & PREDICTIONS 5 5-year Horizon 5 10-year Horizon 5 ABOUT THIS DOCUMENT The pervasiveness of retailing in the western world leaves the industry open for careful analysis. This document is intended to expertly address global effects onto a single sub-industry of retail – specialty apparel

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    Marketing and the Fast Food Industry The ultimate themes of fast food chains are high visibility and global recognition. The earliest establishments‚ ostentatiously designed in an attempt to attract attention‚ were strategically placed alongside highway off-ramps in order to draw in customers. Simplistic logos‚ such as the legendary golden arches‚ began to bring recognition to the fast food chains. The fast food industry’s ability to sell convenience and taste then allowed the popularity of fast

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    of new ventures and SMEs‚ the complexity and dynamism they are facing as well as the fact that they may not be a homogenous group but significantly different in regard to many characteristics (Gartner et al.‚ 1989) have to be taken into account. In line with the above‚ there have been challenging debates all over the world on the role played by Small and Medium Enterprises (SMEs) towards economic development. Therefore‚ a vast literature on the growth and performance of SMEs has been developed over

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    based importer and marketer of high end French perfumes and cosmetics. The company was going to introduce an industry breakthrough product – Glycel‚ which was acted like an anti aging crème. The product would be demonstrated and sold at the best departmental and Glycel was expected to provide Alfin Fragrance a fortune as an annual sales of $ 30 million was expected in 1987. The industry observers speculated that Alfin Fragrance needs some external financing to support its growth. But Alfin had to

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    Marketing Strategies in FMCG Industry [Author’s Name] [Institution’s Name] Marketing Strategies in FMCG Industry Chapter Two: Literature Review Over the years‚ distinct analytical methods have been evolved to optimize effectiveness in marketing consumer goods; although these methods have resided in silos (Aaker‚ 2002). Given that finally the source of the most important allowances is financial allowance‚ a holistic analytical structure that embraces this control and esteem is needed. This

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    CUTIVE SUMMARY This paper discusses the potential profitability of the beer industry. II. INTRODUCTION The Beer makes up most of the alcoholic beverage industry‚ with a 74% volume in 2002 (Alcoholic Beverages‚ 2005). The production of beer around the world has increased from 36.85 billions gallons in 2000 to 38.78 billion gallons in 2003 (Alcoholic Beverages‚ 2005). Beer production has been a part of society close to the beginning of civilization. A Mesopotamian tablet dating back to 7000

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    appearance) and their health. Food marketing has been in the spotlight since rising obesity rates are threatening industrialised countries’ populations. Obesity rates and broader health concerns (such as diseases due to conservatives or additives) make marketing ethics in the food industry a relevant topic. After reading “Fast Food Nation” by Eric Schlosser (2001) and seeing the film “Super Size Me” by Morgan Spurlock (2006)‚ my interest for marketing ethics in the food industry began to grow. I realised

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