AIR ASIA – FLYING LOW COST WITH HIGH HOPES 1. Synopsis Air Asia was taken over by Tony Fernandes when the global economic crisis happened in 2001. It was restructured into the first no-frills and low cost carrier (LCC) in Asia. It is now the award winning with the largest operation low fare in Asia. The approach is to be easy to book‚ pay and fly and most of the seats are sold through online‚ this is in line with its motto ‘Now Everyone Can Fly’. Not only in Malaysia‚ Air Asia expanding the business
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8 Internal Trade 8.1 Introduction In the lesson on trade you have already been made familiar with the distinction between internal and external trade i.e. between home trade and foreign trade. You will recall that internal trade consists of exchange of goods and services between people living within the same country. In this lesson you will learn about internal trade in detail. 8.2 Objectives After studying this lesson you will be able to • • • • • • • • recall the meaning of Internal Trade; explain
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Effects of Barings Collapse on the Banking Industry The uncovered loss of GBP 830 million led to a liquidity crisis for the Barings Bank ‚ the collapse of the bank‚ which shocked all people‚ not only the financial world. Over the weekend of February 25 and 26‚ the management of Barings tried to arrange for a bailout by the Bank of England. Several investment banks gathered to discuss the possibility of raising enough private money to recapitalize Barings before the Tokyo market reopened on Monday
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established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. On 2 December 2001 the heavily indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit (about USD 0.26 at the time) with USD 11 million (MYR 40 million) worth of debts. Fernandes turned the company around‚ producing a profit in 2002. AirAsia’s CEO Tony Fernandes subsequently unveiled a five-year
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electronic means to perform an organisation’s business. It’s a development in the e Commerce deals with online sales‚online payment‚ Online Marketing etc. Since the introduction of E business in 1995 it’s been a part in the growth of the company and changing the business structure. As a part of partial fulfilment of my module I have chosen Air India web site. Air India is one of the leading carriers in International airways in INDIA it uses website extensively for the booking of tickets and promotional
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Environmental Effects of the Bottled Water Industry Environmental Science Environmental Effects of the Bottled Water Industry I myself am a firm believer in drinking only bottled water under the belief that it is safer‚ cleaner‚ and better tasting. I also believed that the bottled water industry couldn’t be polluting the environment. After all how could something so natural be bad for the environment? In the research that follows I will explain just how wrong I really was in my beliefs
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MANAGERIAL ECONOMICS PROJECT REPORT AIR DECCAN: A CASE STUDY SUBMITTED BY: AKASH JAHURI (10DCP-056) ALOK MUNJAL (10DCP-058) HARSH RAUTELA (10DCP-069) SATYARTH PANDEY (10DCP-090) SHOBIT RANJAN (10DCP-091) VARUN SEHGAL (10DCP-092) Table of Contents ABSTRACT3 THE MAN: Gorur Ramaswamy Iyengar Gopinath 4 Early life & Education5 Captain’s Commandments For Success5 Awards & honors6 The Brain Child And The Journey 7
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and Marketing Introduction This report will evaluate the current marketing environment of the airline industry in Europe. This will involve looking into different area of the airline industry such as deregulation and open skies‚ current economic conditions‚ distribution channels‚ pricing and revenue management. It has been proved that the airline industry is probably one of the most competitive and complex industry in the world. According to Mintel report (2009) in the past decade‚ air travel
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Marketing Strategies Adopted in the Japanese Automotive Industry Table of Contents 1.0 Introduction 1 2.0 The Marketing Mix and 4Ps 2 2.1 Product 3 2.2 Price 4 2.3 Promotion 5 2.4 Place 6 3.0 Green Vehicles 6 4.0 Toyota Marketing Strategy 7 4.1 About Toyota 7 4.2 Case Study - Toyota Prius 8 4.2.1 Product 8 4.2.2 Price 10 4.2.3 Place 12 4.2.4 Promotion 13 5.0 Honda Marketing Strategy 15 5.1 About Honda 15 5.2.1 Case Study – Honda Civic GX 16
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Aim: To identify the issues that the hospitality industry may be faced with post Olympics 2012 and to recommend strategies to overcome the reduction in the business to hospitality organisations. Objectives: 1. To study the opportunities in the hospitality industry during Olympic 2012 2. To evaluate the impact of post Olympics 2012 on hospitality industry. 3. To recommend the strategies to the hospitality industry to survive post Olympic downfall in business The London Olympics
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