Marketing Strategy Air Asia’s quirky means of promotion has certainly helped make the airline a household name. Yet‚ barely eight years ago when it began operations‚ Air Asia had just two planes and a host of obstacles - Sars and the Sept 11 terrorist attacks included that preventing it from taking off. Today‚ the Malaysia-based budget airline boasts a fleet of 80 aircraft that ply over 122 routes‚ with 480 flights to more than 65 destinations daily. Group CEO Tony Fernandes has been
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Chapter 10: Internal Selection Preliminary Issues The Logic of Prediction -indicators of internal applicants’ degree of success in past situations (previous job/current job in an org.) should be predictive of their likely success in new situations (internal vacancy via org’s transfer or promotion system) -Most valid selection measures: Biographical Data‚ Cognitive Ability Tests‚ Work Samples -Although logic of prediction & likely effectiveness of selection methods are similar for both
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| |Unit / PCs |QUESTIONS | |QCF642-1.2 |Describe the different methods of communicating with line management‚ colleagues and customers. | | | | | |
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Journal of Business & Economics Research – June 2012 Volume 10‚ Number 6 The Effect Of Internal Control On The Operating Activities Of Small Restaurants Linval Frazer‚ College at Old Westbury‚ State University of New York‚ USA ABSTRACT Researchers have found that more than 67% of restaurants fail within the first 3 years of their operation. These findings underscore the restaurant industry’s current crisis of profitability and survivability. The industry’s average profit is generally
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The Divided Line Plato wrote about many things in The Republic including how we humans use knowledge and opinion by the analogy of the divided line. In the divided line there is no such thing as total ignorance. Everyone has knowledge‚ but some have more than others. The divided line is divided up into two worlds‚ the world of intellect and the world of the visible. The world of intellect is also known as the world of ideas and the invisible world. Here universal ideas are reflected. The world of
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The effect of digital technology on the music industry Nowadays‚ teenagers are living constantly surrounded by technology. Even if the younger generation may not see it‚ technology has had an impact on different factors. The widespread use of digital technology in the music industry has allowed consumers to reproduce digital versions of copyrighted songs inexpensively‚ with the help of many software and websites. There has been an increase in digital copying activities and those are most of the
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ILLEGAL DOWNLOADING AND ITS EFFECT ON THE ENTERTAINMENT INDUSTRY The act of illegal downloading and its effect on the entertainment industry is an argument that has provoked many different reactions and opinions from many people in many different industries around the globe. In this essay the author will examine the different aspects to this argument‚ both positive and negative‚ and also share their own opinions and experiences. However‚ the main focus of the essay is on the side of the file sharer
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competitor Air Asia offers flights with lower price that other companies‚ but there are some companies that also offer service by the same price such as Malindo Air and Firefly and also these companies provide service with the same level of Air Asia so‚ in this case rivalry among existing competitor is high. Threat of substitutes We can define substitutes as a product or service that can be replaced with original product and give more satisfaction to customers. In airline industry these substitutes
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Steort’s main idea was of the overwhelming power of the American sugar industry lobbyists‚ and how harmful the effects are on our society. In 1998‚ the "sugar tax" cost American consumers about $1.9 billion per year‚ and between 7‚500 and 10‚000 jobs were lost from 1997 and 2003 as a result of high sugar prices. Sugar accounts for 1% of U.S. farms‚ but contributes 17% of all campaign contributions from the agricultural sector. This demonstrates the sugar industry’s power in lobbying. The U.S. sugar
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Organizations that seek to demolish inequality in schools and workplaces can use this research to identify some of the factors which need immediate attention to help to maintain equality and fairness in the society. Statement of Problem The Effects of Absolute Poverty on the Level of Educational Interest of Teenagers in the Hagley Park Community Hypotheses The level of absolute poverty in the Hagley Park community has caused teenagers to lose an interest in school. Aims and Objectives
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