DEMOGRAPHICS 16 LOCATION 17 PHONE OWNERSHIP 18 USAGE DETAILS 19 DECISION MAKING 21 REASON FOR CHANGING PHONE 22 WHO INFLUENCES PURCHASE DECISION 23 PLACE PREFERRED FOR BUYING 24 BRAND RECALL 25 NEW FEATURES 29 FACTOR ANALYSIS 32 INTERPRETATIONS 40 SUGGESTIONS/RECOMMENDATIONS 41 LIMITATIONS 42 ANNEXURE-1 43 ANNEXURE-2 44 ANNEXURE-3 - QUESTIONNAIRE 45 REFERENCES 48 ABSTRACT My project that is “Consumer behavior for mobile phones” is basically is a market research
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Mobile phones. A blessing or a curse? Mobile phones have had such a large impact in our modern twenty-first century societies‚ that they have become part and parcel of our daily lives. Nowadays‚ it has become the norm in our towns and villages to see people who are busy tapping on their cell phones. Mobile phones have changed the way people communicate. These devices are carried anywhere people go because they are light and easy to carry around‚ such that everyone is constantly in touch with others
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Telecommunication tools such as mobile phones and the Internet are very useful. However‚ it is rare for elderly people to use them. In what ways can mobile phones and the Internet be useful to elderly people? How can elderly people be encouraged to use them? Over a century‚ modern science technologies contribute to our ways of life. Such as telecommunication industry helps people transfer information anywhere anytime regardless how much distance between the sender and receiver. However‚ senior
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1 Mobile phones: Blessing or Curse A person is in an unhealthy phase of obsessive and constant cell phone use. This may be caused by the newness of the device or by an emotional problem that makes them use the cell phone to isolate from others who surround them. Or‚ it might be that the increasing use of the cell phone by everyone else causes the person to get one of their own."[1] More often than not; people use cellphones to pull themselves away from a crowd or ring themselves to get out of
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of mobile phones has squeezed this large world and brought it into the palm of human being. However mobile phones have always been instigating debates among the people about their merits and demerits. Apart from the instant access they give us‚ mobile phones have multipurpose uses ranging from business work‚ means for entertainment and ensuring security. On the other hand‚ they have some disadvantages like initiating violation of privacy‚ unnecessary wastage of money‚ talking on mobile phones while
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Using mobile phones has lots of advantages and disadvantages and most you will be aware of that. Earlier days‚ when we are out of home or office‚ we need to search for a public telephone booth to make a phone call‚ but now‚ just pick up your mobile phone and dial. I am trying to list the Pros and cons of using a mobile phone in this post. Advantages of using a mobile phone You are always connected‚ anybody who knows your mobile number can contact you. If you are travelling out of your territory
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(Editors) CONSUMER BEHAVIOR AND VALUE CREATING NETWORKS IN MULTIMEDIA MOBILE SERVICES − RESULTS OF ROTUAARI PROJECT ____________________________________________________________ ________ OULU 2007 Timo Koivumäki Jaana Tähtinen Kaisa Koskela (editor) Teea Palo (editor) Taloustieteiden tiedekunta Oulun yliopisto Department of Economics and Business Administration University of Oulu Osoite: Address: Puhelin: Phone: PL 4600 90401 Oulu‚ Finland +358 8 553 2925 Koivumäki +358 8 553 2586 Tähtinen
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LITERATURE REVIEW: MOBILE PHONES AND ITS USAGE Today‚ mobile phones are very common and prevalent in our society. Human relationship and mental concentration are now replaced by electronic connections.Mobile phones have become a necessity and this industry is taking every one’s mind by storm. This technology brought many facilities with it i.e. convenience‚ ease of usage‚ accessibility because of which people gets connected with each other in case of emergency‚ can enjoy music‚ can carry it anywhere
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market‚ which provides voice-over-internetprotocol (VOIP) services to users. This allows users to install the software on their computers and make call through the Internet for free. Skype makes small charges for per-minute calls to landlines and mobile phones. The three common characteristics of high-tech markets are 1) market uncertainty; 2) technological uncertainty and 3) competitive volatility. 1) Market uncertainty a) The users are uncertain about the security and potential vulnerabilities exposed
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ABSTRACT The British mobile phone market has grown considerably over the previous years and is regarded to be one of the largest mobile markets in Europe in terms of both the number of subscribers and the revenue of mobiles which exceeded £15.4 billion in 2008. With the rapid growth of the market and due to the high competition amongst the mobile networks in the UK‚ customer satisfaction is required to be considered by those companies in order to retain their customers satisfied
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