Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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Effects Of Playing On-Line Computer Games In Academic Performance Of Students Introduction Online gaming has emerged as a popular and successful source of entertainment and play for people of all ages‚ especially for the students. It refers to the games that are played over some forms of computer network‚ typically on the internet. These games are played online‚ in which you can connect with multiple players. It is normally platform independent‚ relying on the web browser and appropriate plug-in
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BAZAAR” MASTER OF BUSINESS ADMINISTRATION Introduction to the Topic: Being in the right location is a key ingredient in a business’s success. Locational Strategies is a results-oriented retail real estate consulting firm providing retailers‚ investors‚ shopping center managers and institutions with fact-based‚ decision-making research. If a company selects the right location‚ it may have adequate access to customers‚ workers‚ transportation‚ materials‚ and so on. Consequently
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Underhill‚ author of “Why we Buy: The Science of Shopping”‚ explains that with his unique surveillance approach‚ he has revolutionized many businesses marketing techniques. By gathering data and following consumers every move‚ Underhill adamantly argues that his techniques will increase sales and make consumers happier. Some people believe this kind of surveillance to be unethical‚ when in actuality‚ research has shown it provides an overall greater shopping experience‚ including customer loyalty programs
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Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
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RURAL RETAIL: AN EMERGING CONCEPT OF RETAILING By: Ms. Sweta Sharma (Assistant professor) Vidya Bhawan College for engineering and technology ABSTRACT The word retail has a very small meaning‚ it means ‘to cut or to break the bulk’‚ however the term Retail Management is not a small concept‚ it has a very broad meaning and a wide framework. When we say that Retailing is dynamic‚ it simply means that it is progressive in nature‚ it keeps on changing itself with the emerging trends
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”Shopping for one” Summary of the text: The text is about a girl named Jean who is out shopping for groceries. She is standing right behind or before them in line they are having a conversation. They are talking about how a girl they know would react‚ if she were to find out‚ that her boyfriend was cheating on her. The two ladies is constantly expanding the conversation and is now talking about how the former boyfriend of the black lady‚ came back to beg for her forgiveness‚ but only to
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Negative Effects of Social Networking Online social networking sites are very popular and are making a huge impact on today’s society. More than three-fourths of the population between the ages of eighteen and thirty-nine use social networking sites (“Social Networking Site”). Facebook‚ Twitter‚ Instagram and Vine are some examples of some of the most used social networking sites today. Whether posting a status‚ uploading a photo‚ or checking news feeds‚ social networking sites have changed
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compulsiveCompulsive shopping and spending is described as a pattern of chronic‚ repetitive purchasing that becomes difficult to stop and ultimately results in harmful consequences. It is defined as an impulse control disorder and has features similar to other addictive disorders without involving the use of an intoxicating drug. There are many social and cultural factors that tend to increase the addictive potential of shopping and spending. The easy availability of credit and the material focus
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National Institute Of Retail Management MARKS: 80 . COURSE: MBA SUB: Retail Management. N.B.: 1) Attempt any Four Questions 2 All questions carries equal marks. CASE 1: BOBCAT Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets‚ which numbered around 1‚200. it was no mean task setting up such a large network of retail outlets‚ especially
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