Manual on Elective III – Hospitality Marketing By Amy Tan‚ Ph.D. Eliza Ching-Yick Tse‚ Ph.D. Cynthia Ling Wong‚ M.S. School of Hotel and Tourism Management The Chinese University of Hong Kong Hospitality Marketing Copyright © The Government of the Hong Kong Special Administrative Region All rights reserved. The copyright of this manual belongs to the Government of the Hong Kong Special Administrative Region. Commercial use is strictly prohibited. Offenders will be liable to legal
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its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological Factors * 2.5 Political/Legal
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Alexander.) We do not pay as much attention as we should. When Barack Obama was running for the 2008 presidential election‚ a large number of young‚ black people I know voted for him more so for the fact that he was a black Democrat than for his political views and policies. Last month‚ Herman Cain‚ an African-American Republican presidential candidate‚ and Morehouse graduate‚ made the following comment on CNN’s “The Situation Room: “African-Americans have been brainwashed into not being open-minded
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Vietnam is an actual potential market. As a business in Vietnam market‚ it is important for TCRS to have a marketing mind-set. Thus‚ this report aims at recommending an overall marketing approach for this company in a sensitive market – Vietnam. REPORT I. The various elements of marketing process needed to be considered by The Chicken Rice Shop (TCRS) to penetrate into Viet Nam Marketing concept is the philosophy that companies should analyse what their customers need and want and then make
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Psychology Experiment Does age change the need for humans to want to fit in with the people around them? Through research my group was able to conclude plausible evidence to test this question. Our hypothesis was that the older a person is‚ the less likely they are to lie‚ and try to fit in. The experiment was conducted throughout several days of testing at various locations around Medina‚ Ohio‚ including during a Medina High School vs. Wadsworth football game‚ on the Medina Square‚ and McDonalds
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Political Engagement Paper On Monday‚ April 8‚ I attended the Fairburn City Council meeting. It took place at the Fairburn City Hall around 7 in the evening. The meeting wasn’t anything like I expected. I thought I was going to be the only extra person in the room besides the councilmen. The meeting went by pretty quick. It last no more than thirty minutes. Everything went as stated on the programs that were given to all of us that attended. When the meeting began‚ the Fairburn police chief passed
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Marketing Task 1 Definition of marketing Marketing is about anticipating and identifying the wants and needs of a target market of consumers‚ then satisfying those needs in order to make a profit. Kotler (1991) Defined marketing as: ‘the marketing concepts holds that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors’. “Marketing is
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of state operations‚ faster diffusion of innovations‚ more interjurisdictional cooperation‚ and increased national–state conflict. • Several persistent challenges dog states and localities: fiscal stress‚ interjurisdictional competition‚ and political corruption. • The United States is becoming more racially and ethnically diverse. The increase in population in Sunbelt states such as Nevada and Arizona outpaces the rest of the nation. Meanwhile‚ negative growth characterized North Dakota and
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Geographic Factors of 2 Nations Geographic factors affect the development of a specific region or nation in a couple of ways: 1) Climate affects how habitable a region is‚ and as a result‚ very few nations may survive in harsh climates and few may thrive in less-than-ideal climatic conditions. If you notice‚ the power in the world lies in the Norther Hemisphere. This is not a coincidence‚ but a result of the poor land fertility‚ high water scarcity and high disease outspread in tropic areas present
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six times higher than the costs of retaining old ones 5. Which of these is not part of the marketing concept? Matching competitors’ offering 6. What is the purpose of production orientation focus? The purpose of the organisation is to manufacture the highest quality products 7. Which of these is not a feature of a market driven business? They stick with the same products 8. Why do marketing-orientated companies attempt to create customer value? In order to attract and retain customers
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