Principle of Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements in relation to the 4Ps. There are two main types of market research - quantitative research involving collecting a lot of information by using techniques such as questionnaires and
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Table of Contents 1.1 Explain the various elements of the marketing process. 1 Marketing Process: 1 Situation analysis 1 Marketing strategies 1 1.2 Evaluate the benefits and costs of marketing orientation for a selected organization. 2 2.1 Show macro and micro environmental factors which influence marketing decisions. 4 Micro environmental components 4 Macro environmental components 5 2.2 Propose segmentation criteria to be used for products in different markets. 6 2.3 Choose
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Planning refers to setting goals‚ establishing strategies to achieve them and developing plans to integrate and coordinate activities. As a departmental manager‚ Ms Ng hopes that her team can aid other departments well to achieve the desired bank’s revenue. Her strategies established were to ensure that all her staff are on duty for every quarter-end in order to be able to clear all the submitted cases by the sales department. From time to time‚ she would organise team-building events
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authenticity by putting his or her signature on it. Witness or eye witness is one who testified what they perceived through his or her sense like seen‚ hearing‚ smelling and touching. In law‚ a witness is someone who either voluntarily or under compulsion provides testimonial evidence either oral or written of what he or she knows a claims to know about the matter before some official authorised to take such testimony. INVESTIGATIONS Investigation involved describing or quantifying parts of natural
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products and service that contribute to a better global society”. (Samsung.com) The company has five key values to make their work better‚ which are‚ people‚ excellence‚ change‚ integrity‚ and co-prosperity. Samsung Group tries to use these five principles to create a better working environment for the staffs‚ follow the laws‚ and respect every customer. (Samsung.co.uk) This is one of the reasons why Samsung Group is so successful now. According to the statistics in 2011‚ the employees in Samsung
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1 PART A MULTIPLE CHOICE: ANSWER ALL QUESTIONS Answer all questions. Write in your answer book the number of the question and ONE letter. Question 1 Consider a bond with a 10% coupon and with yield to maturity = 8%. If the bond’s yield to maturity remains constant‚ then in 1 year the bond’s price will be: a. Higher b. Lower c. Unchanged d. Cannot answer based on given information Question 2 The yield to maturity on a bond is: a. Below the coupon rate when the bond sells at a discount
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civilisation. In the modern days‚ leadership amended and started changing into a more complex leadership. The basis of a good leadership is an individual that is willing to contribute selfless service to the organization. The leadership in you causes an effect to the organization’s objectives and the employee’s well-being. Respected leaders concentrate on what they are (such as beliefs and character)‚ what they know (such as job‚ tasks‚ and human nature)‚ and what they do (such as implementing‚ motivating
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Sophie Harrison Unit 4223-010 Principles of Safeguarding and Protection Outcome 1 Know how to recognise the signs of abuse 1.1 Define the following types of abuse Physical abuse – contact indented to cause feelings of intimidation‚ injury or other physical bodily harm Sexual abuse – knowingly causing someone to engage in an unwanted sexual act by force or threat Emotional/psychological abuse – a person subjecting or exposing another to behaviour that can result in psychological
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ASSESSMENT COVER SHEET Unit Number and TitleAssessment TitleCourse TitleAssessment Code | Unit1 Business EnvironmentUnderstanding the Business EnvironmentHND Business HNDBUSCoreUnit1/Jan2013/ | Hand Out Date | 1st March 2013 | Hand In Date | 11th May 2013 | Lecturer(s) | GidraphMichikuAnujaPrasharVijay ShahDaniel RukareDhanChooramunJane EvansAdrian GauciMohit PunMichael Evans SohailChoudhurySalman Khalid | Internal Verifier | Jonathan Cartmell | Sources of information | 1. Course notes
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Chapter 1 An Overview of the Changing Financial-Services Sector Fill in the Blank Questions 1. _______________________ is a traditional service provided by banks in which the banks store the valuables of their customers and certify their true value. Answer: Safekeeping of valuables 2. The fact that financial institutions make loans based on confidential information is the _______________________ theory of banking. Answer: delegated monitoring 3. _______________________
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