Self-referencing (SR) is defined as a cognitive processing strategy where a consumer relates message information to his or her self structure (Burnkrant and Unnava 1995). From this perspective‚ the self represents a frequently-used construct in memory that aids the elaboration of encoded information. Hence‚ self-referenced information is more easily associated with previously stored information. A general definition of consumer involvement refers to the level of perceived personal importance‚ interest
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Exploring fast food consumption behaviours and social influence Submitted in full requirement for the degree of Doctor of Philosophy Emily Brindal B. Psych (Honours) Faculty of Health Sciences‚ the University of Adelaide‚ South Australia School of Psychology; School of Medicine NOBLE Research Group; CSIRO Human Nutrition‚ Adelaide‚ South Australia April 2010 – Contents – – List of
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Summer Project Report Format (2013) K J Somaiya Institute of Management Studies & Research Mumbai Summer Project Report Format in nutshell | |Page/Section |Page No. | | |Cover Page |
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largely economics‚ while later production is defined predominantly to agriculture. Industrial pattern in India on the eve of planning was marked as low capital intensity‚ limited development of medium sized factor enterprises imbalance between consumer goods and capital goods industry. The five year plan has made an attempt to improve the industrial pattern and develop the capital goods sector. The government of India launched the process of industrialization could make the development process
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INDIAN INSTITUTE OF MANAGEMENT AHMEDABAD INDIA Research and Publications Sales Promotion Practices in Apparel Retail Sector and Challenges Ahead Preeta H. Vyas W.P. No.2007-11-02 November 2007 The main objective of the working paper series of the IIMA is to help faculty members‚ research staff and doctoral students to speedily share their research findings with professional colleagues and test their research findings at the pre-publication stage. IIMA is committed to maintain academic
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Contents Introduction DSTV brought satellite television to South Africa in 1995 and has been providing quality entertainment to the consumer for over 19 years (Anon C). The market has changed over the years and DSTV continues to satisfy the needs of the consumer as well as remaining innovative with their product (Liesl’s Notes) Societal Marketing Concept The societal marketing concept is “a principle of enlightened marketing that holds that a firm should make good marketing decisions
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relates to consumer and organizational behavior. The issue that has been selected is that when wanting to indulge in a sweet treat‚ it is difficult because a majority of products on the market are high in sugar‚ preservatives‚ colorings etc. A product line that has changed its products to suit the demand for a healthier option is Nestle‚ who have reduced sugar‚ fat and artificial colors in their product lines. Pick a marketing concept from Chapter four and apply it to the product. Consumer behavior
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2011 International Conference on Financial Management and Economics IPEDR vol.11 (2011) © (2011) IACSIT Press‚ Singapore The Influence of Sale Promotion Factors on Purchase Decisions: A Case Study of Portable PCs in Thailand Rangsan Nochai 1 and Titida Nochai 2 Administration and Management College‚ King Mongkut’s Institute of Technology Ladkrabang‚ Ladkrabang‚ Bangkok 10520‚ Thailand‚ knrangsa@kmitl.ac.th 2 Department of Business Data Analysis‚ Faculty of Science and Technology‚ Assumption
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Youth: Includes majorly students aged between 16-25 Masses Youth Awareness Housewives were not aware from the word as to what consumer promotion (cp) mean. Comparatively‚ males were aware of the word and considered it as a promotion for good loyal clients. After explaining they could explain consumer promotion as an offering for the consumers mainly like sales‚ discounts‚ coupons. They prefer CP usually in the start of the month due to enough salary and shopping‚ usually in the first 15 days
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CHAPTER 1 Consumer Behaviour and Marketing Strategy Marketing Strategy The combination of product‚ price‚ distribution and promotion most suited to a particular group of consumers. Consumer Behaviour A discipline dealing with how and why consumers purchase (or do not purchase) goods and services. Learning to anticipate consumer behaviour is the key to planning and managing in today’s ever-changing marketing environment. Influences on consumer behaviour (understanding) Purchase and
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