Target tracks all sales done on their cards. So‚ Target can track customers who use their card at other retailers and compete by providing that merchandise as well. Location: Location is a critical factor in a consumer’s selection of a store. Starbucks coffee (shown here Figure 0) is an example. They will conquer one area of a city at a time and then expand in the region. They open stores close to one another to let the storefront promote the company; they do little media advertising due to their location
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Topic: Creativity in Advertising Outline 1. The Definition of “creativity”. 2. How creativity helps advertising. 3. How to measure it. 4. High levels creativity vs. low levels creativity. 5. Conclusion‚ my idea. It seems that verybody is talking about creativity today‚ especially when it comes to advertising. This article discusses the definition of it‚ and asks how creativity helps advertising‚ how to measure it‚ and gives some examples to show what is a high levels creativity and what is a low
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INTRODUCTION Customer Satisfaction is a person’s feelings of pleasure or disappointment resulting from comparing a product’s perceived performance relation to his/her expectations. If the performance falls short of expectations‚ the customer is dissatisfied. If the performance matches the customer is satisfied. If the performance exceeds the expectations the customer is highly satisfied. Customer satisfaction is a marketing tool and a definite value added benefit.
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TRAINING effective front line sales training Organizations believe in developing their most critical team - the front line sales workforce - by imparting the right sales training through effective techniques that are best in the industry industries that train their sales force effectively so that their sales efforts get the desired results thereby impacting the company’s bottom line positively. T ransferring corporate strategy to the front line sales team effort is definitely a challenge
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MARKETING AND DISTRIBUTION NETWORK OF AMUL ICE CREAM Jugal Piyush Thakkar 13BSP1020 Objectives • Enhance sales of Ice creams & promotion of Amul. • Understand the market demand. • buyer-consumer relationship strategy followed by the company • Insight of the working trend of Amul • Analyzing Supply Chain System of Amul. • To provide any suggestions in the improvising of the current system and contribute in making the same executable Understanding Distribution • Amul has setup or hired 12 manufacturing
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Groups of people working together toward a common goal with satisfaction and a willingness to continue to contribute are known as a team. The team is effective because the people are viable and productive. It’s a pity that you don’t believe in team work. Be it work‚ play‚ or entertainment‚ togetherness is what makes it enjoyable‚ easy‚ and fun. Team work has become an essential element of any activity. Perhaps the most obvious reason for using teams is because it enables you to do so much
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ADVERTISING ESSAY Advertorials Author Neil Kokemuller defines advertorials as messages that are delivered in a specific to print media publications and websites. It has a distinct format compared with other print ads. (http://yourbusiness.azcentral.com/advertorial-vs-advertisement-5280.html) Advertorials differ from traditional advertisements in that they are designed to look like the articles that appear in the publication. Most publications will not accept advertisements that look exactly like
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COMMERCE Project Report On Sales Promotion tools used by Pantaloon Retail (India) Limited PGDM -2 Term-4 Submitted To: Submitted By: Prof. Rakshita Puranik Arpit Jain Konark Jain Vaibhav Zelawat CONTENT Sales Promotion | Reasons for Sales Promotions | Popularity of Sales Promotions | Company Profile | Sales Promotion techniques at Pantaloon Retail (I) Ltd. | Conclusion | Sales Promotion Sales promotions are short-term incentives
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Sales Contests Work if they are implemented correctly Sales contests provide a great tool for the sales manager to motivate his sales force in both the short and long-term. However‚ in order to work for the sales manager and provide value to the sales force the objectives of the sales contest must to be carefully defined. Pitfalls‚ like a "coin operated sales force" and unmotivated salespeople can be the result of a thoughtlessly designed sales contest. Lastly‚ there are a great variety of sales
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Effectiveness and Efficiency Businesses often discuss about ways to improve their managements. Employee effectiveness and efficiency is a beneficial process for enhancing a business‚ although they may sound similar they are entirely different. Effectiveness means when a business is successful in producing the desired strategies planned by the employees‚ mainly the managers. Whilst efficiency measures the relationship between minimum inputs with a maximum output. There are common issues that
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