"Effectiveness of amul advertising towards its sales" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 3 of 50 - About 500 Essays
  • Better Essays

    Amul

    • 2582 Words
    • 11 Pages

    New Delhi: The father of ’white revolution’ Dr Verghese Kurien‚ who transformed India from a milk-deficient country to the world’s largest milk producer and the founder of Amul‚ passed away on Sunday. An icon of the sorts of modern India‚ the utterly butterly deliciously witty‚ Amul Girl‚ an integral part of the Amul campaign turned 50 this year. The girl‚ wearing a polka-dot frock‚ famous for poking fun at national events and personalities‚ first made an appearance in 1967. All present-day news-makers

    Premium Milk

    • 2582 Words
    • 11 Pages
    Better Essays
  • Good Essays

    amul

    • 1080 Words
    • 5 Pages

    Brands 1.Amul Butter 2.Amul Cheese 3.Amul Chocolates 4.Amul Ice Cream 5.Amul Koo Strength 1.High brand equity and top of the mind brand 2. Strong network of over 3 million milk producers 3. World’s largest manufacturer of pouched milk 4. India’s largest food brand‚ trusted for its quality 5.Number of popular milk products like ice cream‚ ghee‚ butter‚ paneer‚ dahi‚ milk‚ etc. 6.Products available at affordable price 7.Market leader in butter segment 8.Responsible for white revolution

    Premium Milk Butter

    • 1080 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    Amul

    • 649 Words
    • 3 Pages

    INTRODUCTION Amul – The Taste of India means “priceless” AMUL Today amul is a symbol of many things Multi-dimensional impact on rural economy and society HISTORICAL BACKGROUND OF AMUL Amul’s birth is indelibly freedom movement in India. The linked to the first Amul cooperative was the result of a farmers. Sardar farmers.  Vallabhbhai Patel vision to organise Dr. Verghese Kurien‚ who founded Amul. FACTS ABOUT THE KAIRA DISTRICT COOPERATIVE

    Premium Milk

    • 649 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    and their determined sales pitch. Television advertisements are a daily part of a child’s life. It expands their conversation and play as they talk to one another using the slogans‚ and jingles they see in advertisements. It is apparent that almost every advertisement that appears on the television contributes to their vocabulary. Short advertisements are ideally suited to the attention span of even young children that are not yet vocal. Television commercials geared toward children get played

    Premium Advertising Infomercial Television advertisement

    • 1586 Words
    • 7 Pages
    Better Essays
  • Good Essays

    Amul

    • 6581 Words
    • 27 Pages

    Market Segmentation‚ Promotion & Placement of Amul Products in Pune Market for Amul India.” Submitted By Mr.ABHISHEK S BANJARE. (MBA BATCH 2009-10) In Partial Fulfillment for the Award of Degree of Masters in Marketing Management For Pune University Institue of Business Management & Research‚Pune Year 2007-08 ACKNOWELDGEMENT It has been great pleasure for me to work as a summer trainee in an esteemed organization like Amul India ‚ which made me aware of the culture

    Premium Milk

    • 6581 Words
    • 27 Pages
    Good Essays
  • Good Essays

    Amul

    • 1039 Words
    • 5 Pages

    management of AMUL -Jugal Shah‚ 2012B52 Khushal Bhatt‚ 2012B55 Bhavya Mishra‚ 2012B56 Prit Thaker‚ 2012B26 Amit Kedia‚ 2012B28 Sachidananda Panda‚ 2012B31 History of AmulAmul (Anand Milk Union Limited)‚ formed in 1946‚ is a dairy cooperative movement in India • It is managed by Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) • AMUL is based in Anand‚ Gujarat and has been a sterling example of a co-operative organizations success in the long term • The Amul Pattern has

    Premium Supply chain management Milk Supply chain

    • 1039 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Amul

    • 2144 Words
    • 9 Pages

    AMul Type : Cooperative Founded: 1946 Headquarters: Anand‚ India Industry: Dairy Revenue: $868 million USD (06-07) Employees: 2.41 million milk producers. HISTORY Gujarat Cooperative Milk Marketing Federation (GCMMF) is India’s largest food products marketing organisation. It is a state level apex body of milk cooperatives in Gujarat which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for

    Premium Milk Dairy product Butter

    • 2144 Words
    • 9 Pages
    Powerful Essays
  • Better Essays

    A PROJECT On AMUL ICE CREAM SALES AND PROMOTIONAL STRATEGY OBJECTIVES OF THE PROJECT ➢ To know awareness of people towards Amul Prolife & Ice cream . ➢ To know in which segment ice cream are mostly like/preferred. ➢ To know which advertisement tool is mostly preferred by people. ➢ To know the preference of Amul ice cream with comparison to other competitive brands. ➢ To know the factors which affects consumer’s buying behavior to purchase prolife & sugar free ice cream

    Premium Milk

    • 7378 Words
    • 30 Pages
    Better Essays
  • Best Essays

    The effectiveness of advertising: a literature review Elisabetta Corvi Associate Professor of Economics and Business Management University of Brescia corvi@eco.unibs.it Michelle Bonera (corresponding author) Assistant Professor of Economics and Business Management University of Brescia +39 333 2341484 mbonera@eco.unibs.it Abstract The aim of the paper is to propose a simple approach to monitor and control the encoding phase‚ too often neglected by the doctrine and operators

    Premium Marketing Advertising Marketing research

    • 2332 Words
    • 10 Pages
    Best Essays
  • Good Essays

    Project Report On ‘Effectiveness of Below The Line Advertising’ At IN PARTIAL FULFILLMNT OF THE REQUIREMENTS FOR MASTER IN MANAGEMENT STUDIES (MMS) Submitted By ROLL NO. C-06 MMS (2009-2011) Submitted To * DECLARATION I wish to state that the work embodied in this Project titled ‘EFFECTIVENESS OF BTL ADVERTISING’ forms my own contribution to Management. Wherever references

    Premium Advertising Marketing

    • 5811 Words
    • 24 Pages
    Good Essays
Page 1 2 3 4 5 6 7 8 9 50