Manthan Shah 81 Parth Shah 82 Ravi Chandwani 14 Milan Vasani 101 Manish Sharma 86 Submitted to: Prof. Karan Shastri VRIO Analysis and Value Chain Analysis Services Inbound Logistics Operations Outbound Logistics Marketing & Sales Fastest Turnaround 400 new aircrafts are capabilities in strength Landing time‚ ticketing Fastest Turnaround Multiple marketing gimmicks New Revenue Stream Focus on HRM Luggage facilities Promotional activities (5‚00‚000 tickets) Support
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techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response advertising. | * Keeping the existing customers as well as increasing the sales. * Reducing
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think of advertising‚ why is that? Firstly‚ it is considered as one of the important elements of marketing. Advertising is one of the few elements that tend to roll most of the different aspects of marketing into one. It is a division of the "general promotion process‚ along with personal selling‚ sales promotions‚ and public relations" (Dominick‚ 398). In order for a company to succeed‚ it is almost necessary for them to advertise their product. Now the question of how advertising came to be
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Diploma in Sales & Marketing Management 2013 SAMR018 Assignment 1 SALES AND MARKETING 2013 TIME ALLOWANCE: MARKS TOTAL PAGES 10 Hours 100 11 INSTRUCTIONS 1. Assignments must be typed/written/either typed or written – the important measure is that they are easy to read (legible). 2. All work must be adequately and correctly referenced. 3. No more than 25% of the assignment may be copied from the original source(s) used‚ even if referenced correctly. 4. Begin each section on a new page. 5
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FUNCTIONALITY OF THE SUPREME STUDENT GOVERNMENT (SSG) IN PARTIAL FULFILLMENT OF THE REQUIRMENTS IN RESEARCH 1 SUBJECT JOHNEDEL R. LAJADA ADRIAN JOE S. SABADO CERAIAH J. VENTURA RAZEL P. AZARCON EVE REINDELOU V. CRUZ MARIFEL S. AGUPITAC Chapter 1 THE PROBLEM AND ITS SCOPE Background: In the Philippines‚ every public and private high school under the Department of Education (DepED) has its own student governments. They are usually called
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SALES PROMOTION INTRODUCTION: The word Promotion‚ originates from the Latin word ‘Promovere’. The meaning is “to move forward” or “to push forward”. The aim of production is sales. Sales and promotion are two different words and sales promotion is the combination of these two words. sales promotion is one among the three pillars of promotional mix. The other two pillars are personal selling and advertising. Sales promotion is the connecting link between personal selling and advertising
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Surrogate Advertising-Enforced Innovation: An inside-out overview of Indian Liquor and Tobacco industry Presented by: SUBHABRATA BANERJEE MBA – DAY INDIAN INSTITUE OF SOCIAL WELFARE AND BUSINESS MANAGEMNT ROLL NO: 107/MBA/080004 REGN NO: 19779 of 2001-2002 Acknowledgement I deem it a privilege and pleasure in submitting the dissertation paper “Surrogate Advertising-Enforced Innovation : An inside-out overview of Indian Liquor and Tobacco industry” which is in partial fulfillment
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Amongst the stronger areas for me out of the four components of interpersonal effectiveness are emotional intelligence‚ ethnics‚ and competence. Mindfulness is a weak area for me. I’m not completely mindless‚ but it wouldn’t hurt working on being more mindful in some situations. I have been told my whole life what a wonderful listener I am. How I’m such a people’s person and how I was born to be a Psychiatrist. In a nutshell‚ I am pretty comfortable with being aware of my emotions and keeping them
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Consumer Behavior MBA Sem. – III IMP Questions Unit I 1. Describe the interrelationship between consumer behavior and marketing concept. (what is marketing and societal marketing concept‚ embracing the marketing concept and segmentation‚ targeting and positioning) 2. Describe the interrelationship between marketing research‚ market segmentation and targeting and the development of the marketing mix for a manufacture of mobile phone. (embracing the marketing concept‚ utilizing the concepts
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Assess the Effectiveness of a Storyboard I am reviewing “Orange County Health Department in Florida-- STD Quality Improvement Project Storyboard (October 2005 – July 2006) http://www.phf.org/resourcestools/Documents/orangecountystoryboard.pdf. Every step of the performance improvement process was represented on the storyboard. The problem was that early syphilis cases were increasing in Orange County‚ and the goal was to reduce early syphilis cases by 25 percent. The storyboard followed a
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