CHAPTER I INTRODUCTION BACKGROUND OF THE STUDY Nowadays‚ there are so many people all over the world who use the internet to shop for goods and services. According to AcNielsen (2007)‚ more than 627 million people in the world shop online. Many online shopping websites over the internet spread like virus that broaden peoples’ choice in terms of products ranging from clothes‚ shoes‚ jewelry‚ electronics‚ and even gadgets. People are very much likely to shop online rather than going to the malls because
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Operational Effectiveness is not strategy In the world of business today‚ rivals can quickly copy market position‚ and competitive advantage is temporary. The problem is the failure to distinguish between operational effectiveness and strategy. Operational effectiveness and strategy are very important but they work in very different ways. A company can outperform rivals only if they can deliver greater value to customers or create comparable value at a lower cost‚ or do both. We can have cost advantage
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Flu Vaccine Effectiveness Have you ever considered injecting yourself with a virus? Yes‚ purposefully. Well‚ if you’ve ever received a vaccine‚ then the answer‚ quite simply‚ is yes. Vaccines‚ in fact‚ are shots which inject the patient with a small dose of virus particles. These particles help the body build a natural immunity to the disease or virus. Who would have thought that the best way to prevent you from getting sick is actually exposing yourself!? But there’s more to vaccines than meet
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ADVERTISING AND SALES PROMOTION DR. AMIT KUNDU EVALUATION OF PROMOTIONAL EFFECTIVENESS 15.1 Objectives of Measuring Advertising Effectiveness Measurable objectives enable companies to quantify the effectiveness of MC efforts. Measuring and evaluating MC programs is done to see whether objectives have been met and MC Programs have been effective (measuring the results). Accountability is a big issue in marketing communication. Evaluation and measurement provide feedback. Measuring MC efforts
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always needed to analyze the effectiveness of training and development programmes conducted. Because in the present scenario‚ up gradation of skills and knowledge of the employees is of much importance to keep the employee updated with the present changes. At the same time‚ cost associated with training and development is also very high. So‚ this research entitled as Employee training and development on IFB industries Limited‚ Verna goa is done to analyze the effectiveness of training and development
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Introduction: Effectiveness of Internet Advertising Web advertising first appeared in 1994. Eleven years later‚ in 2005‚ U.S. companies spent $12.5 billion advertising online. No longer is that the irrational money of venture-backed start-ups with dubious business models; according to Nielsen/NetRatings‚ 25% of all display ads in 2005 promoted Fortune 500 companies. Advertisers already spent double the amount online that they spent in 2005 on billboards and other outdoor advertising
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of international law is the United Nations‚ and they govern international law through legal documents known as treaties. International law is enforced by the United Nations Security Council and the International Court of Criminal Justice. Effectiveness of International Law in Resolving Disputes International law is expanding over the years as many countries are now relying on it to solve their disputes. Most countries are part of regional organisations‚ such as the African Union and European
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ARTHUR J. KOVER STEPHEN M. GOLDBERG AND WILLIAM L. JAMES CREATIVITY VS. EFFECTIVENESS? AN INTEGRATING CLASSIFICATION FOR ADVERTISING In many agencies‚ advertising creativity and effectiveness seem almost antipathetic. This research explores consumers ’ emotional reactions to help define advertising perceived as both creative and effective. In doing this‚ the article also raises questions about some standard individual measures of advertising response‚ opting in addition for measures of emotional
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Title: Observing Bacteria and Blood- Lab #1 Purpose: Being able to learn how to correctly use a microscope and the oil immersion lens to be able to see the prepared slides. Also to learn how to prepare my own yogurt and blood slides. Procedure: First‚ set up the microscope. Clean the ocular lenses and objectives with lens paper. Then pace the prepared e slide on the stage and make adjustments. Turn the rotating nosepiece until the 10x objective is above the ring of light coming through the slide
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Efficiency vs effectiveness Source: http://www.digital-knowledge.nl/dikn/en/to-develop/to-change/efficiency-versus-effectiveness.html Change is often difficult; sometimes it’s not. Sometimes it’s just a matter of looking at things differently. In our society efficiency is seen as very important‚ but should we really make efficiency that important? Perhaps by using slightly different‚ but very similar measures‚ the nett result is really different! The terms effectiveness and efficiency are related
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