Loyalty Schemes Marketing Report By Sam Inkersell Table of Contents Introduction……………………………………………………………………………….……3 Fly Buys.……………………………………………………………………………………………4 Coffee Cards…………………………………………………………………………………….6 Return Reward Programme….……………………………………….…………………7 Conclusion……………………………………..………………………………………………..8 Reference List…………………………………….…………………………………………….8 Introduction The purpose of this report is to analyse three different loyalty programs in New Zealand and they benefits that they
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Primary objective: Maximise shareholder wealth. Shareholder wealth is maximised by dividend payments and a capital gain through higher share price. Secondary objectives: Meet financial targets (e.g. satisfactory ROCE) Meet productivity targets Establish brands and quality standards Establish effective communication with customers‚ suppliers‚ employees. Why is Maximising Shareholder Wealth the Main Objective? 1. Wealth Maximisation Considers Cash Flows Shareholders of a company can realize
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A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN PEPSI FOODS PRIVATE LTD. A REPORT ON STREAMILING OF HUB AND SPOKE DISTRBUTION THROUGH TRADE PROMOTION By MOHAMMED SAROSH MOHIYUDDIN 06BS1827 A report submitted in partial fulfillment of the requirements of MBA Program of ICFAI Business School Distribution List: 1. Pepsi Foods Pvt Ltd. 2. ICFAI Business School TABLE OF CONTENTS Particulars
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to differentiate between characteristics and objectives of four below-the-line promotional techniques (3.1) Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Below-the-line advertising is typically conducted by the company itself. | CHARACTERISTIC | OBJECTIVE | DIRECT MARKETING | * Marketing messages are addressed directly to the customer and/or customers. * It is a multi media promotion * It is benefit oriented direct response
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www.studyguide.pk UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS GCE Advanced Subsidiary Level and GCE Advanced Level MARK SCHEME for the May/June 2008 question paper 9697 HISTORY 9697/01 Paper 1‚ maximum raw mark 100 This mark scheme is published as an aid to teachers and candidates‚ to indicate the requirements of the examination. It shows the basis on which Examiners were instructed to award marks. It does not indicate the details of the discussions that took place at an Examiners’
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OBJECTIVES: 1. to investigate the heating process for solid dodecanoic acid 2. to investigate the cooling process for liquid dodecanoic acid 3. to determine and compare the melting and freezing points of dodecanoic acid SUPPLIES: Equipment ring stand buret clamp hot plate test tube (18mm * 150 mm) assembly (half full with solid dodecanoic acid with thermometer embedded) beaker (400 mL) thermometer for water bath lab apron safety goggles Chemical Reagents dodecanoic acid‚ C11H23COOH
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Dissertation Chapter Guidelines Title Page The title should summarize the paper’s main idea and identify the variables under discussion and the relationship between them. Certificate Acknowledgments (optional) Table of Contents lists all chapters and major sections within chapters and appendices Abstract The abstract is a brief summary of the paper‚ allowing readers to quickly review the main points and purpose of the paper. It is concise description of the study‚ including statement of
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Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Theoretical Understanding and Practical Application Of Advertising and Promotion in Business Submitted by: ( Name) ID No. …….. ………………………. Programme Title: Edexcel BTEC
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Sahara and Ponzi schemes: What are the parallels? Dr KM Abraham‚ a former Whole-Time member of the Securities Exchange Board of India (Sebi) – the man whose original order led ultimately to a Supreme Court verdict forcing the Sahara Group to wind up two bond schemes and repay investors over Rs 24‚000 crore – made a brief allusion to Ponzi schemes in his order. While ordering two Sahara group companies‚ Sahara India Real Estate Corporation (SIREC) and Sahara Housing Investment Corporation (SHIC)
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convey information & invite patronage or some other response. As that suggest‚ advertising has two main purposes: To inform & To persuade. These purposes are distinguishable-both are very often simultaneously present Objectives of the study: * To study the effectiveness of advertisement of mobile phones. * To analyze & compare the consumers attitude towards advertisement regarding mobile phones. * To know the buying behaviour of the consumers with regard to the advertisement
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